Getting to know others with a shared interest has always been an important part of one’s professional life. With social media on the rise, there are new and effective ways to engage. This session will review ways to help build your personal brand, giving you a jump on making a splash in your career of choice!
Presentation made in conjunction with Career Services at the Heller School at Brandeis University.
2. April 15, 2010: The Art of Self-Marketing Online
To find a job, enhance your social network and
expand your Web presence.
Article online at: http://tinyurl.com/SelfMarketing
Photo credit: Patrick Haney, via Creative Commons license
3. Networking 101
Why social media?
Some tools to consider
Examples
Learning to Wire Walk
4. Making yourself known
Discovering what others have to offer
Exploring options
Building alliances
Finding mentors
5. Monitoring
Participating
Maintaining connections
Adding to the conversation
Photo Credit: Christopher Craig, via Creative Commons license
7. Connect virtually with others who have
similar interests
You can also be the connector
Make it easier for others to find you
Chance to let your personality shine
People like working with people, not titles
Connect before meeting in person
8. See how others are talking about a topic or
field of interest
Stay current (reports, news, articles)
Learn
See case studies in action
Help and learn at the same time
Get to know the “players”
Strut your stuff
13. Do you know what
appears when
someone searches
for you online?
You should
Photo credit: thelastminute, via Creative Commons License
14.
15. Consider multiple levels of access
Check your profile!
Account > Privacy Settings> Profile
Information > Preview My Profile
See how friends see your profile
Profile > Photos > Album Privacy
Make sure each one is as you expect
Take the time to go through each part
Same thing goes for MySpace or other social
networking platforms
17. What do
you hear?
Q&A
Conversations
Developments
Research
Chit Chat
Campaigns
Meetings and Conference Info
Photo credit: bullcitydogs, via Creative Commons license
18. Ask for recommendations from
those you trust
In your profile, be complete yet
concise
Research other individuals/
organizations
Integrate other resources
SlideShare, websites, Twitter, photos
19. • 4 billion+ images
• Host images to use elsewhere
• Worldwide community of users
• Interest groups
20.
21.
22.
23.
24. You have a voice
Showcase pictures or other
project-related artifacts
Test out ideas
Create dialogue
25. Have your own (or co-own)
Maintain it
Let others know: personally, in your email
signature, via links on other services (Twitter,
LinkedIn, FB, etc)
Link to other online bits of you (and others)
Read others
Use a reader for RSS feeds, to minimize time
spent going to each individual site
Leave comments
36. Planning
Creativity
Building upon existing skills
Learning new skills
Practice
Patience
http://en.wikipedia.org/wiki/Philippe_Petit#World_Trade_Center_walk
37. Buildcredibility
Develop networks
Engage directly
In other words: Be seen as someone
who is present, engaged, interested
38. “We ask ourselves, Who am I to
be brilliant, gorgeous, talented,
fabulous? Actually, who are you
not to be? … Your playing small
does not serve the world.”
- Nelson Mandela
39.
40. Jodi Sperber
@jsperber
jsperber@brandeis.edu
Heller School for Social Policy and Management
Brandeis University
April 22, 2010