Facebook, Twitter, and Instagram; students are constantly using social media. These channels can be a powerful tool to connect with the international student population at your school to increase student involvement in events, inform students of important information, and even help your recruiting efforts. In this session, using several popular social media platforms, we will discuss effective techniques to help you create a successful social media strategy for you program. We will also discuss several techniques to redirect traffic from your social media platforms to your program’s website in order to improve you ISSS efforts and increase student enrollment.

1. USING #SOCIAL MEDIA
TO CONNECT WITH
INTERNATIONAL
STUDENTS
@JSSTANSEL
!
INTERNATIONAL
COMMUNICATION
MANAGER
!
UNIVERSITY OF
CENTRAL ARKANSAS
!
@UCAIE
#ARNAFSA
Get your
phones out and
Tweet,
Facebook,
Instagram this
session!
YASUSHI ONODERA
!
DIRECTOR OF
INTERNATIONAL AND
MULTICULTURAL
STUDENT SERVICES
!
ARKANSAS TECH
UNIVERSITY
!
FACEBOOK.COM/
ARKANSASTECHIMSSO
DANIEL ESHCOL
!
INTERNATIONAL
STUDENT ADVISOR
!
ARKANSAS TECH
UNIVERSITY
!
FACEBOOK.COM/
ARKANSASTECHIMSSO

2. WHY #SOCIAL MEDIA?
• Deliver message in a
visual medium
• Re-enforce messages sent
by emails (that go unread)
• Establish sense of
community
• Recruiting & Retention
• Analytics to measure
success
@JSSTANSEL
#ARNAFSA

3. HAVE
A PLAN
• CONTACT UNIVERSITY WEB DEVELOPMENT!
• APPOINT ONE PERSON “SOCIAL MEDIA MASTER”
• CREATE A GOAL FOR EACH SOCIAL OUTLET
AND KNOW THE “LANGUAGE”
• CREATE A SOCIAL CALENDAR FOR
CONSISTENCY
• CREATE A BUDGET FOR SPONSORED POSTS
• PROMOTE, PROMOTE, PROMOTE
@JSSTANSEL
#ARNAFSA

4. DAILY STUDENT
ANNOUNCEMENTS AND UPDATES
FACEBOOK.COM/UCAINTERNATIONAL
CAMPUS & COMMUNITY OUTREACH
MEDIA RELATIONS
@UCAIE
TELLS THE STORY OF OUR
DEPARTMENT
@UCAIE
@JSSTANSEL
#ARNAFSA
SOCIAL MEDIA @
UCA INTERNATIONAL
ENGAGEMENT

5. #SOCIAL MEDIA IS NOT A
BROADCAST MEDIUM!
@JSSTANSEL
#ARNAFSA
THE GOAL OF
#SOCIAL MEDIA IS TO PROMOTE
ENGAGEMENT!

6. LESS THAN 20% OF YOUR AUDIENCE WILL SEE
YOUR
FACEBOOK POSTS!
SO BE ENGAGING
WITHOUT LIKES, SHARES, COMMENTS, OR PAID PROMOTION

7. @JSSTANSEL
#ARNAFSA
SAY IT
WITH
PHOTOS

8. VIDEO
@JSSTANSEL
#ARNAFSA
View all of our videos
on our Facebook page
facebook.com/
ucainternational
Filmed, edited,
and published
all from an
iPhone

9. CONTESTS!
(WITH A PURPOSE)
@JSSTANSEL
#ARNAFSA

10. USE LINKS TO
INCREASE
WEBSITE
TRAFFIC
@JSSTANSEL
#ARNAFSA

11. TARGETED ADVERTISING
@JSSTANSEL
#ARNAFSA

12. A WORD ON NEGATIVE
COMMENTS:
HATERS
GONNA
HATE
@JSSTANSEL
#ARNAFSA

13. @JSSTANSEL
JSSTANSEL@UCA.EDU
!
@UCAIE
FACEBOOK.COM/UCAINTERNATIONAL
UCA.EDU/INTERNATIONAL
PLUGS
SHAMELESS