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An inspiring place to discover
International market approach
Decision selection model (proprietary tool)
Year on Year Grow...
An inspiring place to discover
Germany:
JMA with SAT
Workshop with product going to ITB Berlin
UK and Europe:
JMA with Tou...
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Judy lain international marketing

  1. 1. An inspiring place to discover International market approach Decision selection model (proprietary tool) Year on Year Growth (3 years) Propensity to travel during low season Propensity to repeat visit Is language a barrier? Do they need a visa to visit South Africa? Is there direct air access? What is SAT’s strategy with regard to this market? Demographics and Psychographics of traveller
  2. 2. An inspiring place to discover Germany: JMA with SAT Workshop with product going to ITB Berlin UK and Europe: JMA with Tour Operator (Academy in Western Cape) JMA with British Airways JMA with KLM JMA with Turkish Airlines France: Media hosting with SAT Italy: Media hosting with SAT USA and Canada: JMA with Tour Operator SAT / OnShow Solutions Road Show Nigeria, Ghana and Angola: Road show to drive Western Cape Events Namibia Cape to Namibia Website South Africa: SAT Indaba, We are Africa, WTM Africa India: JMA with SAT Mxit Russia: Workshop with product going to road shows China, Japan, Korea & Singapore WECHAT Australia and New Zealand SAT / OnShow Solutions Road Show South America: Media hosting with SAT UAE and USA: JMA with Emirates

Wesgro Tourism International Marketing Approach

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