This document discusses how nonprofits can implement and use technology with little to no cost. It outlines the current technology usage among nonprofits and provides strategies for creating an online presence through websites, email marketing, and social media. Specific tools like blogs, fundraising databases, and email integration are also mentioned as low-cost options for nonprofits to connect with stakeholders online.

1. Account Executive [email_address] E-TECHNOLOGY ON A SHOESTRING! How your nonprofit can implement and use technology for little or no cost!

2. Can you operate as if you are a world class organization? Technology Remote Offices Development Office Volunteer Staff Consultant Board Members Donors

4. TECHNOLOGY USE BY NONPROFIT GROUPS Word Processing 91% Internal e-mail 56% Internet access 89% Laptop computers 55% External e-mail 87% Budget for new software 53% Voice mail 70% Cell phones 45% Web site 66% Firewalls 41% Database 63% Dedicated IT employee 23% Network 61% Part-time IT employee 14% Fax modem 58% Video conferencing 2%

7. Accounting

18. OFFICE

29. Web Site Creation

30. Most Popular Online Activities Number of Participants 182M 169M 157M 155M 145M 135M 22M

31. Source: Pew Internet & American Life Project, 2006 Demographics of Internet users Annual Household Income Income Level Percentage $75,000+ 91% $74,999 – $50,000 86% $49,999 – $30,000 80% Less than $30,000 53%

32. Demographics of Internet Users Educational Attainment Education Level Percentage College + 91% Some College 84% High School 64% Less than High School 40%

39. On-Line Giving, Registration, and Wish List

40. *Estimates provided by ePhilanthropy Foundation Estimate 2001 = $550 million Estimate 2002 = $1.1 Billion Estimate 2003 = $1.9 Billion Estimate 2004 = $2.62 Billion Estimate 2005 = $4.53 Billion Estimate 2006 = $8.15 Billion Estimate 2007 = 15.77 Billion *The United States represents slightly more than ½ the Global Online Philanthropic Market Online Giving Estimates*

56. Personal Online Donation Fundraising

59. Fundraising Databases & Email

60. Integration helps Keep it simple Prospect Website Gather Information Use Email Database

67. A Communications Tool Direct Mail Email Cost? Expensive (materials/prep/postage) Very low cost Preparation? Customizable? Content? Timing? Acceptance?

68. A Communications Tool Direct Mail Email Cost? Expensive (materials/prep/postage) Very low cost Preparation? Substantial – labor intensive Easy Customizable? Content? Timing? Acceptance?

69. A Communications Tool Direct Mail Email Cost? Expensive (materials/prep/postage) Very low cost Preparation? Substantial – labor intensive Easy Customizable? Yes (personalization/gift info/etc.) Yes (same) Content? Timing? Acceptance?

70. A Communications Tool Direct Mail Email Cost? Expensive (materials/prep/postage) Very low cost Preparation? Substantial – labor intensive Easy Customizable? Yes (personalization/gift info/etc.) Yes (same) Content? Virtually unlimited Has limits Timing? Acceptance?

71. A Communications Tool Direct Mail Email Cost? Expensive (materials/prep/postage) Very low cost Preparation? Substantial – labor intensive Easy Customizable? Yes (personalization/gift info/etc.) Yes (same) Content? Virtually unlimited Has limits Timing? Slow Fast Acceptance?

72. A Communications Tool Direct Mail Email Cost? Expensive (materials/prep/postage) Very low cost Preparation? Substantial – labor intensive Easy Customizable? Yes (personalization/gift info/etc.) Yes (same) Content? Virtually unlimited Has limits Timing? Slow Fast Acceptance? Universal Growing

75. Coordinate Email and Direct Mail

79. Advanced Email Automatic opt-out or unsubscribe capabilities Spam analyzer Email scheduler Delivery reports Click through tracking

82. Helpful Resources

88. How many of you Currently use Blogs & Social Network Sites? What other technologies are you utilizing?

89. Questions?

90. Thank You ! Judy Nash Account Executive www.etapestry.com judy.nash@etapestry.com 888-739-3827 x7256 317-336-3882 Direct