Mining On LinkedIn - Passive and Freak’n PROACTIVE
1. Wanna Mine
for Prospects
on ?
175 million members | Members
from ALL Fortune 500 Companies |
4.2 billion professionally-oriented
searches in 2011 (Projected to
exceed 5.3 billion in 2012) | 85 of
Fortune 100 profiled
Judy Parisella
e: judy.parisella@yahoo.com
http://www.linkedin.com/in/judyparisella
2. FIRST –
The Self Examination
Ask Yourself: ‘Is LinkedIn
where you should be?’
Is Your LinkedIn profile complete? IT MATTERS!
Do you have a company page/profile?
Are you updating SOMETHING in your LinkedIn
profile at least 1x a week?
Have you joined/participated/started discussions
within LinkedIn Groups?
Mining on LinkedIn means S#$&@T! if you haven’t built up ‘influence’
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3. Completing Your LinkedIn Profile –
MATTERS
“Users with complete profiles are 40
times more likely to receive
opportunities through LinkedIn.” -LinkedIn Users
Industry and postal code
A current position with description
Two more positions
Education
At least 5 skills
Profile photo
At least 50 connections
A summary
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5. Passive Mining/Nurture | Build Your Influence –
e.g. SlideShare
SlideShare is the world’s largest community for
sharing presentations.
YOU CAN:
Share presentations & documents
with your LinkedIn network
Upload portfolios, resume, conference
talks, PDFs, marketing/sales
presentations etc.
Display them on your LinkedIn profile
all formats supported: ppt, pps, pptx,
odp, pdf, doc, docx, odt, Keynote, iWork
pages
EVEN embed YouTube videos in
presentations, add audio to make a
webinar
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6. Passive Mining | Reach Out to those that have
already found YOU!
Basic ‘People’ Search
Ask for introductions and referrals
Find out who has been looking at
your profile
Premier Account worth consideration
InMail could be your NEW BFF
Direct message ANYONE whether
you’re connected or not
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7. Check Out Whose Following Your
Company
Reach out to them
with a connection
request
Note inquiring if they
need assistance
Ask if they want to
sign up for your
eBlasts
Social Media – Impact
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8. Passive Mining/Nurture Build Your Influence –
Groups/Answers/Discussions/Promotions
“LinkedIn makes it easier to find clients, find a job,
and build your brand and become the
recognized Expert. It’s also easy to use, once
you know the basics.”
- Reuters 2/2012
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9. ACTIVE Mining on LinkedIn–
Upgrade to a Premium Account
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10. ACTIVE Mining on LinkedIn–
Advance Search – Vetting Prospects
Target | Target | Target
GEO
Keywords
Company Size
Industry
Etc……
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11. ACTIVE Mining on LinkedIn–
Advance Search – Vetting Prospects
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12. ACTIVE Mining on LinkedIn –
Create a Prospect Tool
View actual spread sheet
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13. Evidence that it works! Qualified Investors
USE Social Media for Financial Research
“More than 5 million high-net-worth
investors* are currently using social
media for a variety of financial planning and
investment research activities.”
(*$100k in investable assets)
“75% identified LinkedIn as the social
media platform they use the most for
investment research.”
“Ultra Affluent”**— investment research was identified
as the top reason they visit the LinkedIn site and
investment groups. (**$5mil in investable assets)
http://www.onwallstreet.com/news/high-net-worth-investors-linkedin-social-media-advisors-2678738-
1.html?ET=onwallstreet:e7171:2053861a:&st=email&utm_source=editorial&utm_medium=email&utm_campaign=OWS_Daily__050412
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