1. Impact of Social
Networking
Sites(SNS) on
Youth

2. Content
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•
•
•
•
•
•
•
•
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What is social network
What is social networking site(SNS)
Features of SNS
History of SNS
List of some popular SNS
Growth of SNS
Merits and Demerits of SNS
Types of crime of SNS
Social networking safety tips
Conclusion

3. •A social network is a social structure made
up of individuals.
•Connected by one or more specific types
of interdependency such as
friendship, common interest, financial
exchange, relationships of
beliefs, knowledge etc.

4. Social Media
Website or Software that allows you to receive
and disseminate information interactively. There
is a variety of different formats of social media
that equip users with the ability to share
information. E.g. social networking sites, video
sharing sites ,picture sharing.

5. What is social networking
site(SNS)
Social networking sites is web-based services that
allow individuals to
• construct a public or semi-public profile within a
bounded system.
• articulate a list of other users with whom they
share a connection.
• view their list of connections and those made by
others within the system.
• combination
of
personalized
media
experience, within social context of participation.
Boyd and Ellison (2007)

6. Social networking sites :
• offer a wide variety of resources and services
such as
messaging
blogging
sharing photos
audios and videos
group discussion
• provide an online platform for students of
diverse backgrounds and nationalities.

7. Features of SNS
•
•
•
•
•
•
Presentation of oneself
Externalization of data
New ways for community formation
Bottom-up activities
Ease of use
Reorganization of Internet geography

8. History
• In 1954, anthropologist J. A. Barnes used the
phrase "social network" to describe the complex
relationships.
• First social networking site: Six degrees
• Launched in 1997 in New York city by Andrew
Weinreich. SixDegrees.com allowed users to
create profiles, list their friends and in beginning
of 1998 surf the friends lists. The site had
around 1 million fully registered members.
• Users could send messages and post bulletin
board items to people.

9. List of some popular SNS

10. Facebook
• The most visited and used social networking
websites.
• Launched in February 2004.
• Facebook was founded by Mark Zuckerberg
with his friends.
• Has over one billion active users, more than
half of whom use Facebook on mobiles.

11. Twitter
• Launched in July 2006 by Jack Dorsey.
• 500 million registered users as of
2012, generating over 340 million tweets
daily.
• Since its launch, Twitter has become one of
the ten most visited websites on the
Internet, and has been described as "the SMS
of the Internet.“
• Twitter
originally
hosted
in
San
Francisco, with additional servers and offices
in New York City, Boston, and San Antonio.

12. Orkut
• Owned and operated by Google.
• Was one of the most visited websites in India
and Brazil.
• As of October 2011, 59.1% of Orkut users are
from Brazil, followed by India with 27.1% and
Japan with 6.7%.
• Originally hosted in California, in August 2008

13. AsianAvenue
• was launched on July, 1997
• As of April 2007, there were 1.4 million
registered users.
• At its peak, there were over 2 million users
with more than 5000 online at any time.

14. Google+
Google+ (G+) is a
• multilingual social networking owned and
operated by Google Inc.
• Launched on June , 2011.
• On July 2011, Google announced that Google+
had reached 10 million users just two weeks
after the launch.
• As of December 2012, it has a total of 500
million registered users.

15. Myspace
• Launched in August 2003
• operated in California .
• In June 2012, Myspace had 25 million unique
visitors.
• Myspace was the most visited social
networking site in the world till June 2006

16. Hi5
• Operated in San Francisco, California.
• Founded in 2003 by Ramu Yalamanchi.
• By 2008, comScore reported that Hi5 had
become the third most popular social
networking site in terms of monthly unique
visitors.
• Hi5 has 46.1 million global visitors

17. Cyworld
• Launched in 1999
• Was purchased by SK Communications in 2003
and became one of the first companies to profit
from the sale of virtual goods.
• By 2006 its domestic user-base numbered 19
million, but this had dropped to 18 million by
2008.
• It provide service to the Chinese and Vietnamese
markets where it has subscriber bases of 7 million
and 450,000, respectively.

18. Friendster
• Friendster is a social gaming site that is based in
Kuala Lumpur, Malaysia.
• It was previously known as a social networking
website.
• Friendster was founded by American computer
programmer Jonathan Abramsin in 2002, before
the wider adoption of MySpace (2003), Facebook
(2004) and other social networking sites.
• Friendster was one of the first of these sites to
attain over 1 million members.

19. Social networking is the most
popular online activity
worldwide

20. THE RISE OF THE GLOBAL SOCIAL
NETWORKING AUDIENCE
+88%
Total Internet
+174%
Social Networking
Source: comScore Media Metrix, Worldwide.

21. More than half of local
online populations
engage in social
networking.

22. Percentage of Online Population Using Social
Networking around the World
United
States 98%
Brazil 97%
United
Kingdom
98%
Australia
96%
India 95%
Israel 94%
Source: comScore Media Metrix, Worldwide.

23. Number of users on popular
SNS
Users (in million)
999
556
170
150
11.7
Linked in
twitter
Facebook
Google+
Pinterest

24. The Importance of Facebook Cannot
Be Overstated
• Facebook ranked 2nd most visited website and
1st in SNS category
• 3 in 4 minutes on social networking sites are
spent on Facebook
• 1 in 7 minutes spent online are spent on
Facebook
• India ranked no. 3rd with 62.6 million users
after U.S with 163 million and Brazil 66 million
users

25. Growth of facebook
1200
1000
In millions
800
600
400
200
0
2004 2005 2006 2007 2008 2009 2010 2011 2012
Source: Facebook Inc

26. Trend of visitors(million) to Facebook
and Orkut in India
30
25
20
15
10
5
0
Facebook
Orkut
source: comScore Media metrix.

27. It’s not just young
people using social
networking anymore –
it’s everyone

28. Users by age on SNS worldwide
13-17
18-25
26-34
34-44
45-54
5%
8%
20%
15%
26%
26%
55+

29. Users by age on some popular sites
Twitter
Facebook
9%
7%
11%
4%
13%
12%
13-17
17%
18-25
26-34
29%
18%
35-44
45-54
30%
55+
27%
23%

30. Users according to Age groups in India
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
2006
2007
18-29
2008
30-49
50-64
2009
65+
2011

31. Users by gender on
some popular SNS

32. TWITTER
FACEBOOK
female
40%
male
43%
60%
57%

34. •
•
•
•
Connect people
Easy to use
Building Relationships
Social media participation for
business
• Useful For Students
• An alternative source of
entertainment
• Good way to create awareness

35. DEMERITS

36. •
•
•
•
•
•
Lack of privacy
Scams and Harassment
Time wastage
Fake accounts
Very addictive
Reduces command over
language usage
• Self-Centered
• Attention-Seeking

37. • Creates isolation
• Reduced learning and research
capabilities
• Reduction in their focus of
attention
• Reduction in real human contact
• Low grades
• Loss of motivation in students
• May lead to mental health issues
• People putting funny picture of
politicians with bad content
• To get more attention people use
fake /wrong information

38. Types of crime on SNS
• Hacking :-The activity of breaking into a computer
system to gain an unauthorized access is known as
hacking.
• Cyber stalking :-The use of communication
technology, mainly the Internet, to torture other
individuals is known as cyber stalking.
• Phishing :-Phishing is the act of attempting to
acquire
sensitive
information
like
usernames, passwords and credit card details.
• Identity Theft :-This is one of the most serious
frauds as it involves stealing money and obtaining
other benefits through the use of a false identity.

40. Social Networking Safety Tips
• Review the Web site’s safety notifications, standards.
• Parents should talk to their children. Explaining what information
is private and public.
• Understand that people are not who they claim they are.
• Be careful - Take pre-cautions to prevent possible negative
outcomes.
• Set your profile ‘Private’ to screen outsiders.
• Maintain your computer’s defenses.
• Research other online internet safety resources.
• Every person that using the SNS should be aware about their
rights and moral responsibilities.
• One must respect the authentication and privacy of those
members that are using SNS.
• One must follow the ethics of online identity.

41. conclusion
• Internet is one of the important source of interacting people
worldwide. In the recent times the use of internet is more
enhanced with emergence of social networking sites, like
facebook , twitter etc. This new interaction pattern through
internet has both positive and negative aspects. On one hand
SNS are connecting people in this busy world, and is a good
source of entertainment and information. On the other hand
these sites are very addictive ,has risk of fake account and fake
information and some privacy issues.
• If the corrective measures are enforced strictly it can be a boon
for the users. Rest depend upon the intentions of the users.