2. Directories help locate websites within specific or definite
categories. The difference between search engines and
directories is that, directories feature only vetted
websites, sites that have a certain standard and contain
information of substance.
3. One of the aims of using directories is to boost traffic. To
achieve this, one must choose to be featured in large,
organized directories like Yahoo, DMOZ, and LookSmart.
These will drive highly targeted traffic to you site (subject
specific), increase significantly the link popularity, and
Google PageRank.
18. Maximize traffic by monitoring your traffic regularly.
Analyze visitor movements and frequencies. Find out what
is effective and what is redundant. Use cookies efficiently.
Understand technology and use it to the maximum. Keep
updated on new innovations and developments. Write
down a workable website marketing strategy.
19. There are simple steps to victory: be different, make sure
your website is refreshing and delivers what it promises;
create a network of supporters; be honest in your business
ventures; deliver on time at affordable costs; be a learner
all your life, constantly innovate your website to keep
stride with changing times; carve out an exclusive niche
and diversify in directions that are relevant to your
business module.