Ce diaporama a bien été signalé.
Le téléchargement de votre SlideShare est en cours. ×

Rick James Model for selling innovative ideas

Chargement dans…3
×

Consultez-les par la suite

1 sur 30
1 sur 30

Rick James Model for selling innovative ideas

Télécharger pour lire hors ligne

This is a model that should be helpful in selling in innovative/non-traditional ideas that are usually quite hard to sell to clients/bosses.

@juliancole

This is a model that should be helpful in selling in innovative/non-traditional ideas that are usually quite hard to sell to clients/bosses.

@juliancole

Plus De Contenu Connexe

Livres associés

Gratuit avec un essai de 30 jours de Scribd

Tout voir

Livres audio associés

Gratuit avec un essai de 30 jours de Scribd

Tout voir

Rick James Model for selling innovative ideas

  1. r.i.c.kjamesmodel How to sell in innovative ideas by@juliancole
  2. punkfunk rickjamescreatedanewgenreofmusic
  3. ! motowndidn’tknowtheyneededpunkfunk butrickwasavisionaryandknewpeople wouldgetdowntoit!
  4. ‘thekingofsellinganideathatmotown didn’tknowtheyneeded’ rickjames
  5. atthemomentweareseeinganincreasein demandfromclientsfornontraditional ideas.
  6. howevertheyhaveahardtimebuyingit. nontraditionalideasdon’thaveaholein theirmediaschedule.
  7. unfortunatelycreative agencieshavealowstrike ratefortheseideas. rickisnothappyaboutthis.
  8. ihavecomeupwithaprocessthatisgoingto overcomethesebarrierandgiveyouabetter hitrateofsellinginnovativeideas ! ther.i.c.kjamesprocess
  9. r.i.c.kjamesprocess
 r-role i-idea c-cash k-kpis(keyperformanceindicators) !
  10. y’allgotaprocessandnameditafterme! wegonedonemaderickproud!
  11. CONCEPTING PRESENTING IDEAS GO LIVE POST WRAP UP CREATIVE BRIEFING PRODUCTION therearetwokeytimesintheprocessthat weneedtoconcentrateonther.i.c.kmodel
  12. OLE ! R
  13. rickalwayshada clearrolewhenhe gotonstage… theentertainer
  14. oneofthemistakeswemakewithideasis sometimeswedon’thavearolefortheidea.
  15. youneedtogettheclienttocommitearlyon theimportanceofanontraditionalidea.you needademand. ! soyouneedtoshowtheroleinthe4c’s
  16. ! whatistheroleinthecommsjourney? whatcommstaskisitsolving? whatistheroleinthecommsecosystem? wheredoesitfallintheircalendarof activity? !
  17. DEA ! I
  18. rickjamesalwaysgave journalistssomethingto writeabout.
  19. createideasforjournaliststocover. ! journalistsarethekeytoexponential growthnotconsumers.createideasfor them. !
  20. ASH/cost ! C
  21. rickwouldnevergetonstage withoutseeingthecashfirst.
  22. cash ! inmostcasesyoushouldseeabudgetbefore yougooffandconceptideas.thiswillhelp yourstrikerate.
  23. cost ! youshouldalsopresentideasbackwitha pricetag.lettheclientknowhowmuchitis, don'tletthemguess.
  24. PIs KEYPERFORMANCEINDICATORS ! K
  25. RICKALWAYSHADA CLEARGOAL ! ‘THISSONGISGOING TOMAKEMEMY NEXTMILLION’
  26. kpis(keyperformanceindicators) ! gettheclienttoagreeonbroad performancemeasures,thenwhenyouhave theideapresentitbackwithkpis
  27. KNOWWHENYOURCLIENTISBUYING ! presentinginthegoldenwindow
  28. CONCEPTING PRESENTING IDEAS GO LIVE POST WRAP UP CREATIVE BRIEFING PRODUCTION ! don'tforget; -agreeonroleandmeasures -don’tleavethemeetingwithout thecash(budgetballpark)
  29. CONCEPTING PRESENTING IDEAS GO LIVE POST WRAP UP CREATIVE BRIEFING PRODUCTION checklistforpresenting nontraditionalideas ! -role -idea -cost -kpis
  30. nowgosellthepantsoutofthoseinnovativeideas andmakeyourboyrickjameshappy

×