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Rick James Model for selling innovative ideas

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This is a model that should be helpful in selling in innovative/non-traditional ideas that are usually quite hard to sell to clients/bosses.

@juliancole

Publié dans : Ventes, Business, Marketing
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  • Ted, these are awesome stuff! The plans are easy to read and understand for someone like me Plenty of detailed instructions making it easy to learn the techniques that I'm struggling with. ▶▶▶ https://t.cn/A62Ye5eM
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  • Followed your plans to a "T" and now I'm happy to say l'm a proud owner of a 10x15 shed. Thanks mate!! ★★★ https://t.cn/A62Ye5eM
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  • Followed your plans to a "T" and now I'm happy to say l'm a proud owner of a 10x15 shed. Thanks mate!! ➤➤ https://t.cn/A62Ye5eM
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Rick James Model for selling innovative ideas

  1. r.i.c.kjamesmodel How to sell in innovative ideas by@juliancole
  2. punkfunk rickjamescreatedanewgenreofmusic
  3. ! motowndidn’tknowtheyneededpunkfunk butrickwasavisionaryandknewpeople wouldgetdowntoit!
  4. ‘thekingofsellinganideathatmotown didn’tknowtheyneeded’ rickjames
  5. atthemomentweareseeinganincreasein demandfromclientsfornontraditional ideas.
  6. howevertheyhaveahardtimebuyingit. nontraditionalideasdon’thaveaholein theirmediaschedule.
  7. unfortunatelycreative agencieshavealowstrike ratefortheseideas. rickisnothappyaboutthis.
  8. ihavecomeupwithaprocessthatisgoingto overcomethesebarrierandgiveyouabetter hitrateofsellinginnovativeideas ! ther.i.c.kjamesprocess
  9. r.i.c.kjamesprocess
 r-role i-idea c-cash k-kpis(keyperformanceindicators) !
  10. y’allgotaprocessandnameditafterme! wegonedonemaderickproud!
  11. CONCEPTING PRESENTING IDEAS GO LIVE POST WRAP UP CREATIVE BRIEFING PRODUCTION therearetwokeytimesintheprocessthat weneedtoconcentrateonther.i.c.kmodel
  12. OLE ! R
  13. rickalwayshada clearrolewhenhe gotonstage… theentertainer
  14. oneofthemistakeswemakewithideasis sometimeswedon’thavearolefortheidea.
  15. youneedtogettheclienttocommitearlyon theimportanceofanontraditionalidea.you needademand. ! soyouneedtoshowtheroleinthe4c’s
  16. ! whatistheroleinthecommsjourney? whatcommstaskisitsolving? whatistheroleinthecommsecosystem? wheredoesitfallintheircalendarof activity? !
  17. DEA ! I
  18. rickjamesalwaysgave journalistssomethingto writeabout.
  19. createideasforjournaliststocover. ! journalistsarethekeytoexponential growthnotconsumers.createideasfor them. !
  20. ASH/cost ! C
  21. rickwouldnevergetonstage withoutseeingthecashfirst.
  22. cash ! inmostcasesyoushouldseeabudgetbefore yougooffandconceptideas.thiswillhelp yourstrikerate.
  23. cost ! youshouldalsopresentideasbackwitha pricetag.lettheclientknowhowmuchitis, don'tletthemguess.
  24. PIs KEYPERFORMANCEINDICATORS ! K
  25. RICKALWAYSHADA CLEARGOAL ! ‘THISSONGISGOING TOMAKEMEMY NEXTMILLION’
  26. kpis(keyperformanceindicators) ! gettheclienttoagreeonbroad performancemeasures,thenwhenyouhave theideapresentitbackwithkpis
  27. KNOWWHENYOURCLIENTISBUYING ! presentinginthegoldenwindow
  28. CONCEPTING PRESENTING IDEAS GO LIVE POST WRAP UP CREATIVE BRIEFING PRODUCTION ! don'tforget; -agreeonroleandmeasures -don’tleavethemeetingwithout thecash(budgetballpark)
  29. CONCEPTING PRESENTING IDEAS GO LIVE POST WRAP UP CREATIVE BRIEFING PRODUCTION checklistforpresenting nontraditionalideas ! -role -idea -cost -kpis
  30. nowgosellthepantsoutofthoseinnovativeideas andmakeyourboyrickjameshappy

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