GSLIS Technology Lab Workshop: Pinterest for Librarians Presentation

1. !
interest for Librarians
GSLIS Technology Workshop Series
Julie Goldman
2014

2. Why Pinterest
“People come together on Pinterest
based upon similar aesthetic or taste”

3. Agenda
Pinterest starters
Pinterest content
Pinterest strategies

4. Pinterest
Starters
What is it?
Sign Up
Lingo

5. What is Pinterest?
tool for collecting and organizing things you love
pinboard-style photo-sharing website
create & manage theme-based image collections
events, interests, hobbies

6. Which Account?
personal
business

7. Sign Up

8. Sign Up
sign up : www.pinterest.com
pick a username
choose a password
add a photo
use keywords to describe who you are,
what value you offer and what you’ll pin

10. Link Social Networks
do you have Facebook and/or Twitter?
sign-in and link your accounts

11. Lingo
board: page where you organize your pins
pin: image bookmark to original source
repin: reposting a user’s pin to your own boards
follow: subscribe to a user’s pins or boards
comment: write a note about a pin
like:

12. Pinterest
Content
Borads
Pins
Search
Follow

13. Creating Boards
click ‘Create Board’
name your board
write a description
choose a category
is it secret or public?
you’re ready to start pinning!

14. Creating Boards

15. What do you
want to pin?

16. Food
Crafts
Drinks
Fashion
Animals
Decor
Books
Movies
Funny Stuff
Travel
Weddings
Holidays

17. 3 Ways to Pin

18. Repin
repin a pin already in Pinterest
click the ‘Pin it’ button
choose a board
modify the description
click

19. Lets look at
this in action!
www.pinterest.com

20. Upload a Pin
do you have a picture
you want to share?
upload an image directly
from your computer
only link to the image,
not a website

21. Lets look at
this in action!
www.pinterest.com

22. Website Pin
websites with will have a ‘Pin it’ button
choose the image to pin to link to the website
similar to Facebook sharing or Tweeting

23. Lets look at
this in action!
www.hgtv.com

24. Pin It Button

25. Lets look at
this in action!
www.etsy.com

26. Searching & Categories

27. Categories
home feed: pins from the people and boards you
follow, including your own pins
popular: the most popular, recent pins
everything: recent pins from all categories and
all Pinterest users

28. Searching

29. Following
people: you’ll see that person’s pins in your
home feed and you follow all their boards
boards: you see only pins added to that
specific board in your home feed
you can unfollow people or boards any time

30. Follow People

31. Follow Boards

32. Following

33. Find Pinners
find friends through Facebook or Twitter
!
!
!
find friends with their name:
1. click your name in the top right corner
2. click ‘Find Friends’ from the drop-down menu
3. your friends who use Pinterest will appear
4. click the ‘Follow’ button for friends you'd like to follow
1. type the name in the search box
2. click the ‘Pinners’ tab to make it a people search
3. click the ‘Follow’ button for anyone you'd like to follow
note: your friends may not appear if they aren't registered for Pinterest or if they are listed under a different name

34. Questions?
www.pinterest.com

35. Pinterest
Strategies
Evaluating
Marketing
Tips
Apps

36. Evaluating Profiles
www.pinterest.com/westonlibchild
!
www.pinterest.com/belmontlibryma
!
www.pinterest.com/nypl

37. Pinning book covers
Showcasing historic archives
Creating reading lists
Sharing new acquisitions
Promoting library activities
Showcasing learning materials
Encouraging kids and teens to
read
Highlight library staff
Offering access to digital
collections
Showing off things in the local
community
Showing pictures of the library
Sharing craft projects
Helping patrons start book
clubs
For Your Library

38. Collecting ideas for
library displays
Get inspired for
library programs
Collecting learning
materials for
parents
Running reading
programs
Building a
community of
libraries online
Creating
collaborative
boards with patrons
For Your Library

39. Business Account
!
!
Go to www.business.printerest.com
Select your business type
Update your contact name and email
Fill in your profile

41. Business

42. Business

43. Marketing
The easier it is for people to discover
your library and content, the more
people you’ll reach and inspire

44. 5 Big Tips
Create very specific boards
Follow a lot of people
Pin from your favorite sites
Search pins to find inspiration
Write descriptions and comment

45. Apps

46. Questions?
www.pinterest.com

47. www.pinterest.com/techlab
follow the
Tech Lab on
Pinterest!
add your
own profile!