Vince Pemberton Case Study for ODO

1. info@ododrive.com
EMAIL
Drive Software Solutions Limited,
Premier House, Argyle Way, Stevenage,
Hertfordshire SG1 2AD United Kingdom
www.ododrive.com
ADDRESS
“I was trying to find a company that I could work with to find a niche
in the fleet management market. In my opinion fleet management
has predominantly been for big fleets in big businesses and I wanted
to work with a company that would understand the benefits of fleet
management if you run anywhere between five and fifty vehicles. ”
Chief Operating Officer Vince Pemberton
P : +44 (0)1438 525 145
PHONE
CASE STUDY

2. Rivervale Leasing
Innovation and customer focus are themes which come to life as soon as
you step into the state of the art facility that is Rivervale Leasing’s Brighton
headquarters. Behind the smart steel and glass façade, Rivervale’s HQ
houses a drive-in Bosch service department with covered parking, a used
car sales operation, offices for the leasing team and a smart Starbucks
branded café area.
ODO Drive
The high-end dealership feel that differentiates Rivervale Leasing from so many other vehicle
leasing operations is reinforced by the fact that all staff, including Chief Operating Officer Vince
Pemberton appear dressed in matching navy blue sweaters and white shirts.
Describing the background to the Business, Vince says,
“We consider ourselves to be the John Lewis of the car leasing industry. We use them (John Lewis)
as a gauge so that the customer always comes first. There is a statement above the door that
says, ‘Do it the right way, do it the Rivervale way’.”
Client :
Rivervale Leasing
Contact :
Vince Pemberton
Chief Operating
Officer
CREDITS
2 Drive Software Solutions LTD | ODO Drive
CASE STUDY

3. OVERVIEW
Rivervale Leasing became involved with ODO trying
to find a company that they could work with to find a
niche in the fleet management market. In their opinion
fleet management has predominantly been for big fleets
in big businesses and Rivervale wanted to work with a
company that would understand the benefits of fleet
management if you run anywhere between five and fifty
vehicles. Research told them that many fleet management
programs were only addressing themselves to very large
fleets and that wasn’t where the need was in the market.
Day to day businesses need support with keeping on top
of areas like health and safety and duty of care.
CHALLENGE
Rivervale have business customers like engineering firms
who are very good at what they do, i.e. Engineering, but
they are not good at managing vehicles. They aren’t big
enough to justify employing a dedicated fleet manager.
Things happen like service intervals get missed because
individual engineers out on the road are busy or they
forget to get their vehicle serviced and this can lead to
breakdowns. The result of that is an engineer who can’t
get to his or her appointments, which is costly for the
Business.
SOLUTION
With ODO in a fleet management role, Rivervale Leasing
can help prevent that happening. ODO is like an iPhone,
it can do much more than we need, but what we need to
do, ODO can do. It has a really clever traffic light system
which makes it easy to manage someone’s fleet. ODO is
friendly and workable for our type of environment, so for
us as a leasing broker, it was the right fit.
RESULT
The relationship between Rivervale Leasing and ODO is
more than a simple customer-supplier arrangement as
Vince explains,
“We have worked with ODO to develop the app. Research
with our customers tells us that a lot of businesses don’t
do driving licence checks and the app needs to start
with the driver. Of course, the ODO platform includes
driving licence checks. Without that, as the director of
a company, if someone doesn’t tell you they have been
banned, where does that leave you? ODO even takes this
a stage further and the app will ask the driver to confirm
their fitness to drive.”
3Drive Software Solutions LTD | ODO Drive

4. info@ododrive.com
EMAIL
P : +44 (0)1438 525 145
PHONE
Drive Software Solutions Limited,
Premier House, Argyle Way, Stevenage,
Hertfordshire SG1 2AD United Kingdom
www.ododrive.com
ADDRESS
The arguments for ODO
Another strong argument which Vince Pemberton makes for ODO and its usefulness to Rivervale customers is
around protection from unexpected end of contract costs such as damage re-charges and excess mileage penalties.
Vince explains,
“You can set it up for drivers to do walk around checks and monthly checks of vehicle condition, we want to help
control that for the customer. Another big area is capturing the mileage. By bringing in regular mileage readings, ODO
works out if a vehicle is going to be over or under mileage on its current contract, so we can recommend an adjustment
on the contract to save the customer from getting a big bill at the end.”
The Rivervale Leasing boss sees quite a future for the relationship between ODO and his firm’s customers,
“We see ODO working in three ways. Firstly for the fleet customer with anywhere between five to fifty or more
vehicles. Secondly in the personal leasing world where 24/7 support is offered to vehicle owners for things like pro-
active servicing, dealing with breakdowns, windscreen repairs and so on and thirdly in the used vehicle part of the
Business where customers will get a personalised version of the fleet management programme in addition to the
warranty provided by Rivervale. No used car operator even offers anything like this. We think it’s going to take that
part of the industry by storm.”
CASE STUDY
“There is a statement
above the door that says,
‘Do it the right way, do it
the Rivervale way’.
“