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ONG and crowdfunding case - 2012

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cette présentation a été réalisée pour B+G & Partners SA - www.bgcom.ch
elle n'est pas complète mais reflète un début d' analyse des domaines du crowdfunding et des ONG

Publié dans : Marketing
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ONG and crowdfunding case - 2012

  1. 1. Keynote created for B+G more info at www.bgcom.ch 25.04.12
  2. 2. Fundraising is the process of soliciting and gathering voluntary contributions as money or other resources, by requesting donations from individuals, businesses, charitable foundations, or governmental agencies. it’s all about... Source: wikipedia
  3. 3. Support a cause Individuals donated $227.41 billion in 2009, compared with $107.6 billion in 1996; personal bequests added another $22.9 billion in 2006, up from $12 billion in 1996. - The Nonprofit Almanac 2008, by Kennard T. Wing, Thomas H. Pollak, and Amy Blackwood - NYtimes The Charitable-Giving Divide
  4. 4. crowdfunding ROI = - real personal advantage - real personal reward - possession Fundraising ROI = - emotional reward - doing good forget about the tools and think ROI
  5. 5. AFC Wimbledon is support by the fans with 25£/per year it generated not only money but also loyalty Support Sport
  6. 6. Choose the cancer you want to beat with myprojects.cancerresearchuk.org create your page and start your charity donation Support research
  7. 7. $500 million were raised online with the help of fundraising strategy. More than 15 social networks actively participated in. 35,000 volunteer groups were created Support your president
  8. 8. The peeble project became the most- funded project in Kickstarter history. More than $10 million in 30 days. support a creative idea
  9. 9. behaviours change! - people are empowered with the help of technology - new leverage processes - new tools to express themself - new reflexions about how our world works - be part of it ! Newmodelsarecoming
  10. 10. New currencies Make money democratic new business model P2P digital currency - BitCoin www.bitcoin.org www.weusecoins.com -Banque du temps
  11. 11. new way to help - be part of it new business model Kiva We are a non-profit organization with a mission to connect people through lending to alleviate poverty. Leveraging the internet and a worldwide network of microfinance institutions, Kiva lets individuals lend as little as $25 to help create opportunity around the world. http://www.kiva.org System based on the Muhammad Yunus idea. Micro credit empower people around the world with a 25$ loan
  12. 12. $310 million in loans 98.93% Repayment rate Kiva- since 2005
  13. 13. new way to create product new business model - Kickstarter(usa) Since launching in April 2009 - Kiss Kiss Bank Bank (France) Soutenons la créativité ensemble ! - Ici des centaines de projets naissent grâce à des milliers de contributeurs. - www.kisskissbankbank.fr Crowdfunding It’s inspiring to be supported by people you know, and amazing to connect with strangers who are discovering your ideas for the first time.
  14. 14. Kick Starter $200 million pledged to projects -1.8 million people have backed a project - 20,000 projects successfully funded - www.kickstarter.com Elevation Dock: Raised: $1,464,706 Goal: $75,000
  15. 15. new tools to help - Just Giving(uk, usa, japan) Organise, plan, share your charity campaign Fundraising a company does not just exist to make money. It exists to serve its constituents - customers, employees, shareholders and the wider community - in a balanced way.
  16. 16. Just Giving since 10 years used by 12’000’000 users trusted by 9’000 charities over £770 million http://www.justgiving.com Charity page Company page raise money for charity
  17. 17. - Swiss Charity(mobile app) - FairGive, WebGiving (sms, Qr, banner donation system) - Give a Tweet - Paypal, google checkout, youtube nonprofits. Donation tools website, banner, sms, fb app, google ads, mobile app.
  18. 18. Water Day YouTube Nonprofit Raises $10,000 in One Day Using Overlay Ads Overlay «Call to action» Donate page Youtube Nonprofits charitywater.org
  19. 19. Great tools but...
  20. 20. be creative
  21. 21. Golden Rules to express emotion Tips and tricks for Fundraising Storytelling > make sense - Educate Your Donors - Build Trust in Donor Relationship - Be original Gamification > build rewards - Make Giving Fun - Thanking Donors - honor them - User Experience - Share with friends
  22. 22. Be succesful in Fundraising Inspired by Crowdfunding - Make donation tangible - Be transparent - Be a donor, be a hero > gamification - loyalty > build rewards - Make donation is cool > easy to spread with friends - Be more concrete > build a house instead of «Save the world» - Know your audience - Know the tools > use them all Don’t focus on one channel print - digital - street - SEM make interaction between them
  23. 23. Let us forget about «digital» as being a new «discipline». «Digital» is just a different way of doing the same old things.
  24. 24. Tv is digital
  25. 25. Radio is digital
  26. 26. Print is digital
  27. 27. Posters are digital
  28. 28. POS is digital
  29. 29. Products are digital
  30. 30. today, everything has a «digital» dimension. and then again.... there is nothing like «digital» for the consumer. there is nothing like «social media» for the consumer.
  31. 31. Tell us about your life
  32. 32. youtube is about life
  33. 33. facebook is about life
  34. 34. gaming is about life
  35. 35. using mobiles or technology is life
  36. 36. it is not so much about adding a new channel, but about explaining the way everyone works and lives today.
  37. 37. How ?
  38. 38. Storytelling I trust what I see, what I understand and what I can do Share Stories «Call to action» Educate user experience «Trust & easy to use» Be part of it «Tools»See and be seen «Thank you» 1 2 3 4 5 charitywater.org
  39. 39. all start with an sms on a poster Great user experience encourage donation Transform your donor into an ambassador 1 2 3 4 worldvision.ch Storytelling I trust what I see, what I understand and what I can do
  40. 40. … contact B+G and learn more
  41. 41. Thank you for your attention!