The document provides an overview of the business model canvas tool. It defines a business model as describing how an organization creates, delivers, and captures value. The business model canvas is a tool that structures a business model into nine building blocks: key partners, key activities, key resources, value propositions, customer relationships, channels, customer segments, revenue streams, and cost structure. The document discusses each building block and provides examples. It emphasizes using the business model canvas as a way to clarify ideas, get feedback, and iterate on the business model.
6. Def.:
A business model describes the rationale
of how an organization creates, delivers,
and captures value.
Business Model Generation, A. Osterwalder, Yves Pigneur, Alan
Smith, and 470 practitioners from 45 countries, self published, 2010
8. Def.:
Or in English: A business model describes
how your company makes money.
What’s a startup? First Principles, Steve Blank, Blog article,
www.steveblank.com (Retrieved Oct 26, 2012)
12. A business model can be structured into
9 essential building blocks around the
broader areas of
product
customer interface
infrastructure management
financial
46. 1
Work on a business model
canvas for no more than
15 minutes.
It forces your to be clear
and concise.
47. „If you can‘t explain
it simply you don‘t
understand it well
enough.“
Albert Einstein, famous quote.
48. 2 Work with post-its. It keeps you flexible.
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iterate creative analytical
56. Business Modeling & Lean
How do you combine them to get the most out of it?
Testing Design
Inspration from Alex Osterwalder, Flickr.com