A simple guide to using Google Analytics with a sensible To Do list and minimal geekiness for the lovely folks at Viva Networking

1. 25 things you need to know about
Google Analytics
…in 25 minutes

5. <script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new
Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.ins
ertBefore(a,m)
})(window,document,'script','//www.googleanalytics.com/analytics.js','ga');
ga('create', 'UA-42296141-1', ‘mylovelywebsite.co.uk');
ga('send', 'pageview');
</script>

40. Visits
Visitors
New vs. returning
Mobile
Referring sites
Location
Bounce rate
Content
Pages viewed
Time on site
Goals