This presentation by Joe Pulizzi covers eight deep thoughts that media editors and content creators in any brand need to pay attention to. Includes the changing media model, tracking subscriptions and conversions, becoming a social media celebrity, stealing audience, influencer relations, and the growing importance of email. Originally presented as an editorial workshop.
48. @JoePulizzi
1. CORE TARGET
AUDIENCE
2. WHAT WILL BE
DELIVERED
3. THE OUTCOME FOR
THE AUDIENCE
“Welcome to Digital
Photography School – a
website with simple tips
to help digital camera
owners get the most out
of their cameras.”
CONTENT MISSION STATEMENT
49. @JoePulizzi
1. Is Our Content Truly Unique?
2. Are We Too Broad?
3. Are We Providing Value in Every Piece of
Information?
4. If We Were Gone, Would Anyone Miss
Us?
50. @JoePulizzi
TAKEAWAYS
• Understand that media and product
brands now communicate using the
same model.
• Become the marketer you were always
meant to be – Follow the $$$.
• Track subscriptions like your life
depends on it.
• Give in to becoming a social media
celebrity.
• Plan to steal audience whenever possible.
• Get serious about integrating influencers
into your editorial plan.
• Email breakfast, lunch and dinner.
• Start every editorial meeting by
reviewing your editorial mission
statement.