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Content Inc - The Six Step Business Model for Startups
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There is a better way to launch a business. In this presentation from Joe Pulizzi, author of Content Inc., Joe shares six steps that all remarkable content-first businesses share. This model can be replicated and scaled - any business in any location. Covers finding your content tilt and how to monetize your content marketing strategy.
Joe PulizziSuivre
Founder at Content Marketing Institute, Author of Content Inc., Speaker & Entrepreneur à The Orange Effect FoundationPublicité
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Content Inc - The Six Step Business Model for Startups
- CONTENT INC. How To Launch a Content-First Business Joe Pulizzi Founder, Content Marketing Institute
- THERE IS ONE KEY TO A SUCCESSFUL PRESENTATION
- EXPECTATION IS THE ROOT OF ALL HEARTACHE William Shakespeare @JoePulizzi
- ONE @JoePulizzi@JoePulizzi
- @JoePulizzi
- @JoePulizzi
- JEFF ROHRS CHANNELS SLIDE EXAMPLE
- Content Marketing Instead of communicating through someone else’s channel, we create and distribute our own amazing information and build audiences. @JoePulizzi
- 80% OF SMBS USE CONTENT MARKETING bitly.com/cm-research @JoePulizzi
- 30%
- 30% CAMPAIGNS BRAND TALK NO CLEAR GOALS NO STRATEGY TREATING CONTENT LIKE ADVERTISING
- billboard.com
- THERE IS ALWAYS A BETTER WAY Thomas Edison @JoePulizzi
- BACKYARD POULTRY T EACHI NG
- CMI teaches marketers how to effectively own their media channels to attract and retain customers CONTENT MARKETING INSTITUTE EVENTS MAGAZINE CONSULTATION Content Marketing World Chief Content Officer Education, Training, Advisory @JoePulizzi
- FIRST, BUILD AN AUDIENCE THEN, MONETIZE IT
- BACKYARD POULTRY T EACHI NG I AM ALONE
- B A C K YA R D P O U LT RY T E A C H I N G @JoePulizzi
- @JoePulizzi
- THE CONTENT INC. MODEL @JoePulizzi
- THE CONTENT INC. MODEL @JoePulizzi
- SWEET SPOT K N OW L E D G E / S K I L L PA S S I O N / C U S TO M E R PA I N P O I N T @JoePulizzi
- SWEET SPOT B A C K YA R D P O U LT RY T E A C H I N G @JoePulizzi
- FARMERS A G R I C U LT U R E / T E C H O P E R AT I O N A L C H A L L E N G E S O N A FA R M @JoePulizzi
- The Furrow By John Deere CASE STUDY
- THE CONTENT INC. MODEL @JoePulizzi
- 100 YouTube Subscribers January, 2012 ANN REARDON 2 Million Subscribers October, 2015 @JoePulizzi
- EVERYONE STOPS AT THE SWEET SPOT… HARDLY ANYONE TILTS THE CONTENT.
- AUDIENCE F O O D S C I E N T I S T E D U C AT I O N @JoePulizzi I M P O S S I B L E F O O D C R E AT I O N S CONTENT TILT
- @JoePulizzi WHAT DO ALL MEDIA COMPANIES DO THAT YOU DO NOT WITH YOUR CONTENT?
- CREATE A CONTENT MARKETING MISSION STATEMENT
- Indium Corp. Blogs CASE STUDY @JoePulizzi
- Indium Corporation CASE STUDY @JoePulizzi
- CASE STUDY @JoePulizzi
- 1. CORE TARGET AUDIENCE 2. WHAT WILL BE DELIVERED 3. THE OUTCOME FOR THE AUDIENCE @JoePulizzi “Welcome to Digital Photography School – a website with simple tips to help digital camera owners get the most out of their cameras.”
- @JoePulizzi CREATE YOUR MISSION STATEMENT • Defined audience • Deliver • Outcome YOUR TURN
- THE CONTENT INC. MODEL @JoePulizzi
- WAIT FOR IT… LOADING
- (1) Content Type (1) Main Platform Long Period of Time Consistent Delivery THE BASE
- CASE STUDY @JoePulizzi Copyblogger
- Jyske Bank CASE STUDY @JoePulizzi
- @JoePulizzi • iTunes Subscribers to Email Subscribers • Millions of Downloads • ZERO to Multi- Millionaire in 2 Years
- @JoePulizzi ONE CONTENT TYPE One Platform Consistent Delivery OVER TIME (12+ MONTHS)
- THE CONTENT INC. MODEL @JoePulizzi
- Facebook CASE STUDY @JoePulizzi
- Google+ CASE STUDY @JoePulizzi
- @JoePulizzi FOCUS ON SUBSCRIBERS AS A KEY METRIC
- CASE STUDY @JoePulizzi Copyblogger
- CASE STUDY @JoePulizzi thinkMoney
- @JoePulizzi YAY! BOO!
- @JoePulizzi
- @JoePulizzi MUST HAVES Amazing E-Newsletter Exchange of Value (Ebook, Research Report, Etc.)
- THE CONTENT INC. MODEL @JoePulizzi
- @JoePulizzi BLOG BOOK PUBLIC SPEAKING DIGITAL PRINT IN-PERSON
- @JoePulizzi RULE OF THREE • Magic Number is Over THREE • BE the OCTOPUS
- @JoePulizzi
- @JoePulizzi DIVERSIFICATION
- @JoePulizzi VS BUILD BUY
- CASE STUDY @JoePulizzi JPG Magazine Adorama
- THE CONTENT INC. MODEL @JoePulizzi
- @JoePulizzi WHAT’S THE DIFFERENCE BETWEEN THOSE WHO SUBSCRIBE TO MY CONTENT AND THOSE WHO DON’T?
- @JoePulizzi MONETIZATION Advertising / Sponsorship Increased Product Sales More Loyal Customers Data Events Cost Savings Paid Subscriptions Revenue Ripples
- @JoePulizzi
- @JoePulizzi
- @JoePulizzi
- @JoePulizzi CREATE THE PLAN… BUT FOCUS EVERYTHING ON BUILDING AN AUDIENCE.
- @JoePulizzi YOU MUST CREATE VALUE FOR YOUR AUDIENCE BEFORE YOU EXTRACT VALUE
- @JoePulizzi BE THE LEADING EXPERT IN YOUR NICHE. A LOYAL AUDIENCE LEADS TO REVENUE!
- B A C K YA R D P O U LT RY T E A C H I N G @JoePulizzi
- @JoePulizzi TAKEAWAYS • Find a niche where you can be the leading expert in the world • Develop your content mission • Focus on content type, platform and deliver consistently • Don’t build your house on rented land • Build an audience of opt-in subscribers • Need an amazing E-Newsletter and remarkable download • Diversify into the “rule of three” • What do your subscribers do differently? • Audience first, products second • BE PATIENT!!!
- ONE @JoePulizzi@JoePulizzi
- @JoePulizzi TAKEAWAYS • Set Your Goals for Sales, Savings or Sunshine • Why Are You Using Each Channel? • Focus On the Reader’s Outcome • Create the Content Mission Statement • One Content Type, One Main Channel Per Audience • Need an amazing E-Newsletter and remarkable download • Don’t Build Your House on Rented Land • What do your subscribers do differently? • Think About Buying vs. Building • BE PATIENT!!! TheStoryofContent.com
- THANK YOU! @JoePulizzi@JoePulizzi For Book & Podcast visit Content-Inc.com Joe Pulizzi joe@contentinstitute.com Designed by
Notes de l'éditeur
- Again, fast forward to 2015 and we’ve come a long way baby. Content marketing has become to defacto term for attracting and retaining customers with quality, consistent content…and building audiences that know, like and trust us.
- The Donald is not at all impressed with this.
- How about this one? Does this one work better for you?
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