Joe Pulizzi's presentation at the MarketingProfs B2B conference in Boston. Presentation covers how to build a subscriber base that a marketing department can actually drive direct revenues from.
Marel Q1 2024 Investor Presentation from May 8, 2024
Content Marketing as a Profit Center #MPB2B 2016
1. A New Content Marketing Approach:
Marketing as a Profit Center
Joe Pulizzi
Founder
Content Marketing Institute
@JoePulizzi
Speaker
Photo
(2.5” square)
19. 1. CORE TARGET
AUDIENCE
2. WHAT WILL BE
DELIVERED
3. THE OUTCOME FOR
THE AUDIENCE
@JoePulizzi
“Welcome to Digital
Photography School – a
website with simple tips to
help digital camera owners
get the most out of their
cameras.”
74. @JoePulizzi
TOOLS
Libsyn (hosts, publishes to iTunes/Stitcher)
Audacity/Garageband/Skype to Record
Audacity to Produce
Levelator to Set Proper Levels
Audio-Technica 2020USB Microphone
$8500/mo SPONSORSHIP
80. @JoePulizzi
$1 MILLION+ IN 30 MINUTES
BENEFACTORS - $350,000
TRAINING - $400,000
RESEARCH - $200,000
MAGAZINE - $200,000
PODCAST - $100,000
AWARDS - $350,000
81. @JoePulizzi
TAKEAWAYS #1
• Find a niche where you can be
the leading expert in the world
• Develop your content mission
• Focus on content type, platform
and deliver consistently
• Don’t build your house on rented land
• Build an audience of opt-in subscribers
• Need an amazing E-Newsletter
and remarkable download
• Diversify into media products that make
sense for your partners and audience
• Launch one at a time and be patient.
82. @JoePulizzi
TAKEAWAYS #2
• With any new product, limited inventory is
key to pricing the offering high enough.
• Consider running your training like an
event.
• Small events are only good for marketing
big events ;)
• Break-a-part one piece of research so you
only have to do the research once.
• Start with one podcast offering and fully
integrate it into everything you offer.
Getting traffic is the key.
• At any one time you should have at least
two to three buying options you are
considering.
83. For Book & Podcast visit
Content-Inc.com
Joe Pulizzi
joe@contentinstitute.com