Joe Pulizzi's Presentation on Epic Content Marketing Strategies
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The document summarizes Joe Pulizzi's presentation on using content marketing strategies for book publishing. It discusses developing content around a book topic to build an engaged subscriber base and generate multiple sales of the book and other related products over time. By implementing strategies like publishing sample chapters, webinars, and building subscribers, one author and publisher saw book sales increase to 15,000+ as well as 50,000 new subscribers, generating $4.3-6.5 million in revenue within one year. The presentation promotes applying these tactics to existing content and topics as a way to develop platforms and repeat customers.
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Joe Pulizzi's Presentation on Epic Content Marketing Strategies
- 1. @JoePulizzi JOE PULIZZI’S PRESENTATION: Epic Content Marketing Thoughts for the Book Industry
- 2. @JoePulizzi
- 3. @JoePulizzi Content Marketing Institute CMI teaches marketers how to effectively own their media channels to attract and retain customers.
- 4. @JoePulizzi Content Marketing Creating and sharing valuable free content to attract and convert prospects into customers. The content is closely related to what you sell – you are educating people so that they know, like and trust you enough to buy from you.
- 5. @JoePulizzi • I am an author and a publisherAuthor Publisher
- 6. @JoePulizzi Content Niche/ Book Topic Subscriber Initiative Content Marketing Strategies for Enterprise Marketers Distribution Plan
- 7. @JoePulizzi Content Niche/ Book Topic Subscriber Initiative Content Marketing Strategies for Enterprise Marketers Distribution Plan You’ve Just Created an Asset
- 8. @JoePulizzi Content Niche/ Book Topic Subscriber Initiative Content Marketing Strategies for Enterprise Marketers Distribution Plan You’ve Just Created an Asset that Can Be Sold Against Multiple Times
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- 15. @JoePulizzi • Sample Chapter Principles to Epic Content Marketing
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- 27. @JoePulizzi Stealing Audience (If You Need One)
- 28. @JoePulizzi Content Niche/ Book Topic Subscriber Initiative Content Marketing Strategies for Enterprise Marketers Distribution Plan
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- 35. @JoePulizzi Win/Win for Author & Publisher • Author sells books (15,000+) • Over 50,000 additional email subscribers (organically) • Publisher increases revenue through sale of books, sponsorships, sponsored webinars as well as events around the topic ($4.3 million to $6.5 million in one year).
- 36. @JoePulizzi Final Thoughts 1. Can use this strategy pre-book with authors or with the mounds of content you have now. 2. Think about the possibility of building a platform for each topic or each author. 3. The final behavior is not necessarily buying the book, but repeat buyers that funds the growth of multiple products.
- 37. @JoePulizzi Joe Pulizzi - joe@contentinstitute.com Get a Free Chapter of Epic Content Marketing at http://bitly.com/epic -chapter Thank You!