Joe Pulizzi's Presentation on Epic Content Marketing Strategies

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The document summarizes Joe Pulizzi's presentation on using content marketing strategies for book publishing. It discusses developing content around a book topic to build an engaged subscriber base and generate multiple sales of the book and other related products over time. By implementing strategies like publishing sample chapters, webinars, and building subscribers, one author and publisher saw book sales increase to 15,000+ as well as 50,000 new subscribers, generating $4.3-6.5 million in revenue within one year. The presentation promotes applying these tactics to existing content and topics as a way to develop platforms and repeat customers.

Marketing Formation

@JoePulizzi
JOE PULIZZI’S PRESENTATION:
Epic Content Marketing
Thoughts for the Book Industry

@JoePulizzi
Content Marketing Institute
CMI teaches marketers how to effectively own their media channels
to attract and retain customers.

@JoePulizzi
Content Marketing
Creating and sharing valuable free content to
attract and convert prospects into customers.
The content is closely related to what you sell –
you are educating people so that they know, like
and trust you enough to buy from you.

@JoePulizzi
• I am an author and a publisherAuthor
Publisher

@JoePulizzi
Content Niche/
Book Topic
Subscriber Initiative
Content Marketing
Strategies for Enterprise
Marketers
Distribution Plan

@JoePulizzi
Content Niche/
Book Topic
Subscriber Initiative
Content Marketing
Strategies for Enterprise
Marketers
Distribution Plan
You’ve Just
Created an Asset

@JoePulizzi
• Sample Chapter
Principles to
Epic Content Marketing

@JoePulizzi
Stealing Audience
(If You Need One)

@JoePulizzi
Win/Win for Author & Publisher
• Author sells books (15,000+)
• Over 50,000 additional email subscribers
(organically)
• Publisher increases revenue through sale of
books, sponsorships, sponsored webinars as
well as events around the topic
($4.3 million to $6.5 million in one year).

@JoePulizzi
Final Thoughts
1. Can use this strategy pre-book with
authors or with the mounds of content
you have now.
2. Think about the possibility of building a
platform for each topic or each author.
3. The final behavior is not necessarily
buying the book, but repeat buyers that
funds the growth of multiple products.

@JoePulizzi
Joe Pulizzi - joe@contentinstitute.com
Get a Free Chapter of
Epic Content
Marketing at
http://bitly.com/epic
-chapter
Thank You!

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Joe Pulizzi's Presentation on Epic Content Marketing Strategies

1. @JoePulizzi JOE PULIZZI’S PRESENTATION: Epic Content Marketing Thoughts for the Book Industry

2. @JoePulizzi

3. @JoePulizzi Content Marketing Institute CMI teaches marketers how to effectively own their media channels to attract and retain customers.

4. @JoePulizzi Content Marketing Creating and sharing valuable free content to attract and convert prospects into customers. The content is closely related to what you sell – you are educating people so that they know, like and trust you enough to buy from you.

5. @JoePulizzi • I am an author and a publisherAuthor Publisher

6. @JoePulizzi Content Niche/ Book Topic Subscriber Initiative Content Marketing Strategies for Enterprise Marketers Distribution Plan

7. @JoePulizzi Content Niche/ Book Topic Subscriber Initiative Content Marketing Strategies for Enterprise Marketers Distribution Plan You’ve Just Created an Asset

8. @JoePulizzi Content Niche/ Book Topic Subscriber Initiative Content Marketing Strategies for Enterprise Marketers Distribution Plan You’ve Just Created an Asset that Can Be Sold Against Multiple Times

9. @JoePulizzi Content Competition

10. @JoePulizzi • Google Trends

11. @JoePulizzi

12. @JoePulizzi

13. @JoePulizzi

14. @JoePulizzi CM-To-Book Strategy

15. @JoePulizzi • Sample Chapter Principles to Epic Content Marketing

16. @JoePulizzi

17. @JoePulizzi

18. @JoePulizzi

19. @JoePulizzi

20. @JoePulizzi

21. @JoePulizzi Webinars

22. @JoePulizzi Building Subscribers

23. @JoePulizzi

24. @JoePulizzi

25. @JoePulizzi

26. @JoePulizzi

27. @JoePulizzi Stealing Audience (If You Need One)

28. @JoePulizzi Content Niche/ Book Topic Subscriber Initiative Content Marketing Strategies for Enterprise Marketers Distribution Plan

29. @JoePulizzi

30. @JoePulizzi

31. @JoePulizzi

32. @JoePulizzi

33. @JoePulizzi

34. @JoePulizzi The Results

35. @JoePulizzi Win/Win for Author & Publisher • Author sells books (15,000+) • Over 50,000 additional email subscribers (organically) • Publisher increases revenue through sale of books, sponsorships, sponsored webinars as well as events around the topic ($4.3 million to $6.5 million in one year).

36. @JoePulizzi Final Thoughts 1. Can use this strategy pre-book with authors or with the mounds of content you have now. 2. Think about the possibility of building a platform for each topic or each author. 3. The final behavior is not necessarily buying the book, but repeat buyers that funds the growth of multiple products.

37. @JoePulizzi Joe Pulizzi - joe@contentinstitute.com Get a Free Chapter of Epic Content Marketing at http://bitly.com/epic -chapter Thank You!