Content Marketing: The Present and Future of PR?

Content Marketing The Present and Future of PR? Joe Pulizzi Founder, Junta42 Co-Author, Get Content. Get Customers.

Media is on death row… Traditional Media

So, what of PR if Media is gone? ,[object Object],[object Object],[object Object]

Think About This… ,[object Object],[object Object],[object Object],[object Object],U.S. only. Source: Hunter Business Group, LLC

[object Object],[object Object],LOOK AT ME!

We’re Down to Two Choices ,[object Object],[object Object]

The Case for Content Marketing ,[object Object]

What does that mean? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

http://www.junta42.com/resources/Content_Marketing_Spending_Points_Up/

From the Experts ,[object Object],Seth Godin: “Content Marketing is the only marketing left.” Rohit Bhargava: “The real secret to great marketing is creating compelling and useful content.” David Meerman Scott: “Getting customers used to mean interrupting people with product messages. Today it’s all about compelling content.” Brian Clark (copyblogger): “Online, great content is effective advertising, and smart marketers are the new media.” Seth Godin: “Content Marketing is the only marketing left.” Rohit Bhargava: “The real secret to great marketing is creating compelling and useful content.” David Meerman Scott: “Getting customers used to mean interrupting people with product messages. Today it’s all about compelling content.” Seth Godin: “Content Marketing is the only marketing left.” Rohit Bhargava: “The real secret to great marketing is creating compelling and useful content.” Brian Clark (copyblogger): “Online, great content is effective advertising, and smart marketers are the new media.” David Meerman Scott: “Getting customers used to mean interrupting people with product messages. Today it’s all about compelling content.” Seth Godin: “Content Marketing is the only marketing left.” Rohit Bhargava: “The real secret to great marketing is creating compelling and useful content.”

Where is Cont ent Marketing Going? Junta42 / BtoB Magazine Study 2008 & CPC/ContentWise 08 Content Marketing represents 27 - 30% of B-to-B and Consumer Marketing Budgets

Be The Media ,[object Object],[object Object]

[object Object],2008 Edelman Trust Barometer

The Role of Media ,[object Object],[object Object]

The Role of Brands ,[object Object],[object Object]

Create Your Own Media ,[object Object],[object Object]

5 Media Trends Spell Opportunity

5 Media Trends Spell Opportunity ,[object Object]

Buyers Used to Solve Problems… ,[object Object],[object Object],[object Object],[object Object]

Educated Buyers Now Solve Problems… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Educated Buyers Now Solve Problems… ,[object Object],[object Object],[object Object],[object Object],[object Object],Over 90% of Business Purchases Begin Online – Forrester (2007)

5 Media Trends Spell Opportunity ,[object Object],[object Object]

5 Media Trends Spell Opportunity ,[object Object],[object Object],[object Object]

5 Media Trends Spell Opportunity ,[object Object],[object Object],[object Object],[object Object]

5 Media Trends Spell Opportunity ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],Association of Publishing Agencies

The fight for content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PR’s Next Projects ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Continue the Con versation Joe Pulizzi Email: joe@junta42.com Phone: 216-941-5842 Site: www.junta42.com Blog: blog.junta42.com Book Site: www.getcontentgetcustomers.com Ways to Connect: LinkedIn: Joe Pulizzi Facebook: juntajoe Twitter: juntajoe StumbleUpon: juntajoe Junta42: juntajoe http://www.junta42.com/match/ad/search/

Content Marketing: The Present and Future of PR?

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Content Marketing: The Present and Future of PR?