Content Marketing Strategy Tips from Joe Pulizzi

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5 essential steps to Epic Content Marketing presented by Joe Pulizzi from Content Marketing Institute, brought to you by Marketo Australia. Includes Australian marketer research and a few cases.

Marketing Business

@JoePulizzi |
Content Marketing
Instead of communicating
through someone else’s channel,
we create and distribute
our own amazing information and
build audiences.

@JoePulizzi |
Content Marketing
The content is closely related to what
you sell – you are educating people so
that they know, like and trust you
enough to buy from you.

Effective
Content Marketers
Ineffective
Content Marketers

CRITICAL:
→ Documented Content
Marketing Strategy
→ Follow It Consistently

METRICS:
→ 8X More Successful
→ More Metrics (6 versus 4)
→ Less Emphasis on
Web Traffic

BUDGET
→ Effective = 37%
→ Ineffective = 16%

BUDGET
→ Effective = 37%
→ Ineffective = 16%
All Content Marketers
Plan on Spending
More Next Year

@JoePulizzi |
What do all media
companies do that you
do not with your
content?

@JoePulizzi |
Create Your Mission
Statement:
- Defined Audience
- Deliver
- Outcome

@JoePulizzi |
Telstra’s Smarter Business Ideas Magazine – 300,000 SME’s

@JoePulizzi |
Content Marketing Sydney
- 16-18 March, 2015
- Use “Marketo” for $100 AUD Discount

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Content Marketing Strategy Tips from Joe Pulizzi

12.

14. @JoePulizzi | Content Marketing Instead of communicating through someone else’s channel, we create and distribute our own amazing information and build audiences.

15. @JoePulizzi | Content Marketing The content is closely related to what you sell – you are educating people so that they know, like and trust you enough to buy from you.

16. @JoePulizzi |

17. sodahead.com

18. 29%

19. @JoePulizzi |

20. @JoePulizzi |

21. Effective Content Marketers Ineffective Content Marketers

22. Closely Follow The Strategy

23. CRITICAL: → Documented Content Marketing Strategy → Follow It Consistently

24. METRICS: → 8X More Successful → More Metrics (6 versus 4) → Less Emphasis on Web Traffic

25. BUDGET → Effective = 37% → Ineffective = 16%

26. BUDGET → Effective = 37% → Ineffective = 16% All Content Marketers Plan on Spending More Next Year

27. @JoePulizzi |