5 essential steps to Epic Content Marketing presented by Joe Pulizzi from Content Marketing Institute, brought to you by Marketo Australia. Includes Australian marketer research and a few cases.
14. @JoePulizzi |
Content Marketing
Instead of communicating
through someone else’s channel,
we create and distribute
our own amazing information and
build audiences.
15. @JoePulizzi |
Content Marketing
The content is closely related to what
you sell – you are educating people so
that they know, like and trust you
enough to buy from you.