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@JoePulizzi |
@JoePulizzi |
Image of CMW12
Image of CMW13
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
Content Marketing
Instead of communicating
through someone else’s channel,
we create and distribute
our own ...
@JoePulizzi |
Content Marketing
The content is closely related to what
you sell – you are educating people so
that they kn...
@JoePulizzi |
sodahead.com
38%
@JoePulizzi |
@JoePulizzi |
Effective
Content Marketers
Less Effective
Content Marketers
Effective
Content Marketers
Less Effective
Content Marketers
Closely
Follow
The
Strategy
CRITICAL:
→ Documented Content
Marketing Strategy
→ Follow It Consistently
METRICS:
→ 8X More Successful
→ More Metrics (6 versus 4)
→ Less Emphasis on
Web Traffic
BUDGET
→ Effective = 37%
→ Ineffective = 16%
BUDGET
→ Effective = 37%
→ Ineffective = 16%
All Content Marketers
Plan on Spending
More Next Year
@JoePulizzi |
@JoePulizzi |
5 Elements
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
What do all media
companies do that you
do not with your
content?
@JoePulizzi |
Guitar Center
@JoePulizzi |
Guitar Center
“Helping musicians
improve their craft by
delivering inspiring
musical experiences and
perform...
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
Recording Magazine
@JoePulizzi |
“Bringing recording musicians the clear
information they need to make the best
recordings possible.”
1. In-d...
Marcus Sheridan
River Pools & Spas
@JoePulizzi |
@JoePulizzi |
Create Your Mission
Statement:
- Define Audience
- State Outcome
- What To Deliver
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
Pro Guitar Shop’s
Tone Report
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015
Epic Content Marketing for Music Merchants #NAMM2015
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Epic Content Marketing for Music Merchants #NAMM2015

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Presentation from Joe Pulizzi given at the annual NAMM 2015 show. Presentation covers a history of content marketing, the reasons for content marketing, creating a content marketing mission statement, and developing and influencer plan to grow and audience.

Publié dans : Marketing, Formation
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Epic Content Marketing for Music Merchants #NAMM2015

  1. @JoePulizzi |
  2. @JoePulizzi |
  3. Image of CMW12
  4. Image of CMW13
  5. @JoePulizzi |
  6. @JoePulizzi |
  7. @JoePulizzi |
  8. @JoePulizzi |
  9. @JoePulizzi | Content Marketing Instead of communicating through someone else’s channel, we create and distribute our own amazing information and build audiences.
  10. @JoePulizzi | Content Marketing The content is closely related to what you sell – you are educating people so that they know, like and trust you enough to buy from you.
  11. @JoePulizzi |
  12. sodahead.com
  13. 38%
  14. @JoePulizzi |
  15. @JoePulizzi |
  16. Effective Content Marketers Less Effective Content Marketers
  17. Effective Content Marketers Less Effective Content Marketers
  18. Closely Follow The Strategy
  19. CRITICAL: → Documented Content Marketing Strategy → Follow It Consistently
  20. METRICS: → 8X More Successful → More Metrics (6 versus 4) → Less Emphasis on Web Traffic
  21. BUDGET → Effective = 37% → Ineffective = 16%
  22. BUDGET → Effective = 37% → Ineffective = 16% All Content Marketers Plan on Spending More Next Year
  23. @JoePulizzi |
  24. @JoePulizzi | 5 Elements
  25. @JoePulizzi |
  26. @JoePulizzi |
  27. @JoePulizzi |
  28. @JoePulizzi |
  29. @JoePulizzi |
  30. @JoePulizzi |
  31. @JoePulizzi | What do all media companies do that you do not with your content?
  32. @JoePulizzi | Guitar Center
  33. @JoePulizzi | Guitar Center “Helping musicians improve their craft by delivering inspiring musical experiences and performances.”
  34. @JoePulizzi |
  35. @JoePulizzi |
  36. @JoePulizzi |
  37. @JoePulizzi |
  38. @JoePulizzi | Recording Magazine
  39. @JoePulizzi | “Bringing recording musicians the clear information they need to make the best recordings possible.” 1. In-depth reviews of new equipment 2. Interview the engineers and producers who influence the way music is made 3. Explain new technology in an easy-to- understand and logical way.
  40. Marcus Sheridan River Pools & Spas
  41. @JoePulizzi |
  42. @JoePulizzi | Create Your Mission Statement: - Define Audience - State Outcome - What To Deliver
  43. @JoePulizzi |
  44. @JoePulizzi |
  45. @JoePulizzi |
  46. @JoePulizzi |
  47. @JoePulizzi | Pro Guitar Shop’s Tone Report
  48. @JoePulizzi |
  49. @JoePulizzi |
  50. @JoePulizzi |
  51. @JoePulizzi |
  52. @JoePulizzi |
  53. @JoePulizzi |
  54. @JoePulizzi |
  55. @JoePulizzi |
  56. @JoePulizzi |
  57. @JoePulizzi |
  58. @JoePulizzi |

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