The Social Media Publishing Model for Publishers
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Presentation given by Joe Pulizzi at the Minnesota Magazine and Publishing Association. Covers 5 steps to leveraging social media and process changes to expand your online footprint as a publisher. Also includes other new ideas where leveraging social media tools can create new revenue opportunities.
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The Social Media Publishing Model for Publishers
- 1. Joe Pulizzi Founder, Junta42 | Content Marketing Institute Co-Author, Get Content Get Customers The Social Media Publishing Model Kicking & Screaming Into Social
- 8. What Business Are You In?
- 9. What Business Are You In? Publishing? or Customer Brand Engagement
- 11. How Many Tickets Do You Have?
- 12. How Many Tickets Do You Have? More Content + More Connections Powerful Online Footprint
- 13. Become the Magnet Hubspot
- 14. Don’t Forget about Search
- 15. What Social Media Sites Do You Use to Distribute Content? Twitter 55% Facebook 54% Blogs 51% LinkedIn 51% BtoB Content Marketing Survey | 2010
- 17. Where Are They Hanging Out? Brian Solis
- 19. 2. Sign Up Key Bloggers/Niche Sites Work for them, not against them…
- 21. Think Like AOL (Believe it or Not)
- 22. 3. Change Your Content Process Viralhousingfix.com
- 24. Employees Are Your Marketing
- 26. Ideas You Can Use
- 27. Twitter
- 28. Tip #1 – Try not to answer the question Focus on what your audience cares about… and that’s it.
- 30. Tip #3 – Listen, Listen, Listen
- 31. Tip #4 – Use a Management System Tweetdeck, Tweetgrid, Hootsuite
- 32. Tip #5 – Integrate with Content
- 34. Facebook
- 35. Integrate FB with Your Content
- 37. Blogs
- 38. Blogs Get More Business
- 39. Blogs Get More Traffic
- 40. Blogs Get More Twitter Followers
- 43. LinkedIn
- 46. Be the Expert using LinkedIn Answers
- 47. Even More Ideas
- 48. Be Where Your Readers Are
- 50. Twitter Accounts One account for readers One for customers
- 51. Something Remarkable (not content)
- 53. Listening Techniques (a service?) Create a monthly fee to listen for customers
- 54. UDiligence – Reputation Mgmt
- 55. Suggestion Box Could be sponsored. Add a question for sponsor or develop specifically for the sponsor.
- 56. Deal of the Day/Special Feature
- 57. Namechk Reserve Your Brand Across Multiple Social Media Sites
- 58. A Final, Helpful Resource http://contentplaybook.com
- 59. Joe Pulizzi [email_address] (216) 941-5842 Ways to Connect: http://joepulizzi.com Twitter: juntajoe Thank You & Questions Joe in Amsterdam - 2009
Notes de l'éditeur
- Circulation – Going Social Media Kicking and Screaming Joe Pulizzi, Founder, Junta 42, A division of Z Squared Media, LLC What does audience development have to do with social media? Well, too much to answer here. Here’s the deal: Social media needs to go from something you should be doing or should be doing better to something you just do. We’ll tell you why, how, what’s next, and why Twitter isn’t really that stupid. You’ll have some fun in this session with content marketing expert Joe Pulizzi, author of Get Content Get Customers.
- How does the audience solve problems? How are you marketing? 2% of attendees used direct mail to make a buying decision in the last few months. Same for yellow pages. 90% used Google or a search engine over the last few months to make a buying decision or recommendation. 75% using Facebook. 20% using Twitter
- Our goal today is to be the trusted expert for our customers. That’s how we will grow our businesses.
- According to a May, 2010 study from Junta42, Mprofs, BMA and ABM, these are the five leading social media sites (and the % of companies) that distribute content through these sites.
- Identify where your customers are hanging out at…
- Besides blogs, where are they. Get your list together and figure out the five or so communities that you are going to be super active in.
- Indium takes their rock star employees and truly makes them rock stars. The majority of our content and stories are within our employees. Give them the opportunity to share. Plus, just think…it’s just you and a few or many that can spread the word.
- 2% of attendees used direct mail to make a buying decision in the last few months. Same for yellow pages. 90% used Google or a search engine over the last few months to make a buying decision or recommendation. 75% using Facebook. 20% using Twitter
- Listen first…here are some great examples of listening…not only to gather information and research, but to truly show you are human beings. The comcast guy now has a book out.
- Leveraging Tweetmeme
- Don’t use Auto Directs
- 2% of attendees used direct mail to make a buying decision in the last few months. Same for yellow pages. 90% used Google or a search engine over the last few months to make a buying decision or recommendation. 75% using Facebook. 20% using Twitter