Presentation given by Joe Pulizzi at the Minnesota Magazine and Publishing Association. Covers 5 steps to leveraging social media and process changes to expand your online footprint as a publisher. Also includes other new ideas where leveraging social media tools can create new revenue opportunities.
20 Amazing Examples of Content-First Startups (the Content Inc. Model)
The Social Media Publishing Model for Publishers
1. Joe Pulizzi Founder, Junta42 | Content Marketing Institute Co-Author, Get Content Get Customers The Social Media Publishing Model Kicking & Screaming Into Social
59. Joe Pulizzi [email_address] (216) 941-5842 Ways to Connect: http://joepulizzi.com Twitter: juntajoe Thank You & Questions Joe in Amsterdam - 2009
Notes de l'éditeur
Circulation – Going Social Media Kicking and Screaming Joe Pulizzi, Founder, Junta 42, A division of Z Squared Media, LLC What does audience development have to do with social media? Well, too much to answer here. Here’s the deal: Social media needs to go from something you should be doing or should be doing better to something you just do. We’ll tell you why, how, what’s next, and why Twitter isn’t really that stupid. You’ll have some fun in this session with content marketing expert Joe Pulizzi, author of Get Content Get Customers.
How does the audience solve problems? How are you marketing? 2% of attendees used direct mail to make a buying decision in the last few months. Same for yellow pages. 90% used Google or a search engine over the last few months to make a buying decision or recommendation. 75% using Facebook. 20% using Twitter
Our goal today is to be the trusted expert for our customers. That’s how we will grow our businesses.
According to a May, 2010 study from Junta42, Mprofs, BMA and ABM, these are the five leading social media sites (and the % of companies) that distribute content through these sites.
Identify where your customers are hanging out at…
Besides blogs, where are they. Get your list together and figure out the five or so communities that you are going to be super active in.
Indium takes their rock star employees and truly makes them rock stars. The majority of our content and stories are within our employees. Give them the opportunity to share. Plus, just think…it’s just you and a few or many that can spread the word.
2% of attendees used direct mail to make a buying decision in the last few months. Same for yellow pages. 90% used Google or a search engine over the last few months to make a buying decision or recommendation. 75% using Facebook. 20% using Twitter
Listen first…here are some great examples of listening…not only to gather information and research, but to truly show you are human beings. The comcast guy now has a book out.
Leveraging Tweetmeme
Don’t use Auto Directs
2% of attendees used direct mail to make a buying decision in the last few months. Same for yellow pages. 90% used Google or a search engine over the last few months to make a buying decision or recommendation. 75% using Facebook. 20% using Twitter