9. Social Gaming
Games using the Social Graph
Games as a way of Social Interaction
Multiplayer (real-time or turn-based)
Free (Ad-funded / Virtual Goods)
10. Social Gaming on Facebook
90% of Zynga users through Facebook!
Zynga $15bn ($1.8Bn Rev - $630M Profit)!
Facebook 80,000 games!
210 Facebook games >1M MAU!
20% total ad revenues through Zynga!
11. Mobile Social Gaming!
250M downloads Angry Birds!
Mobile - Web – Console!
TV – STB – Mobile Controller !
$140k to create - $70M in revenues!
19. Live Prediction!
Multi-screen Access – HTML5!
Real-time Interactivity!
Live Gaming!
Crowd-based Entertainment!
Crowd-sourced Contribution!
What do you think?!
Live Voting!
Editor's Notes
We provide ‘Social Engagement during Real-life Sports Events’ or in other words ‘Live Social Entertainment’\nWe are a group of individuals and companies from both London and Amsterdam - London registered - A’dam creative \nWe provide interactive entertainment aimed at mass-market sports \nBridge the gap between live sports events and social gaming \n\nFor iSEN it’s the moment that counts... the moment people are connected with real-world sports events, the moment they are passionately involved\n\n
Tectonic shift in the landscape of video gaming - with the growth of iOS and Android mobile devices continues to explode (750k daily)\nNot only attracting existing gamers, but also new and highly engaged audience... from Niche Hardcore Gamer to Mass-market Mobile Social Gamer\nThe underlying business models are moving from predominately Premium Packages goods to Freemium Virtual Goods based on Micro-transactions\nHardcore gaming is facing competition from more mass-market-friendly gaming apps on mobile devices.  \nThe gaming landscape is shifting (or should I say shifted) from a Niche and Closed Industry to a Mass-Market and Open Industry, where brands and advertisers are welcome or sometimes even the main revenue driver.... \n\nLooking at Social Gaming \n\n\n\n
Tectonic shift in the landscape of video gaming - with the growth of iOS and Android mobile devices continues to explode (750k daily)\nNot only attracting existing gamers, but also new and highly engaged audience... from Niche Hardcore Gamer to Mass-market Mobile Social Gamer\nThe underlying business models are moving from predominately Premium Packages goods to Freemium Virtual Goods based on Micro-transactions\nHardcore gaming is facing competition from more mass-market-friendly gaming apps on mobile devices.  \nThe gaming landscape is shifting (or should I say shifted) from a Niche and Closed Industry to a Mass-Market and Open Industry, where brands and advertisers are welcome or sometimes even the main revenue driver.... \n\nLooking at Social Gaming \n\n\n\n
Tectonic shift in the landscape of video gaming - with the growth of iOS and Android mobile devices continues to explode (750k daily)\nNot only attracting existing gamers, but also new and highly engaged audience... from Niche Hardcore Gamer to Mass-market Mobile Social Gamer\nThe underlying business models are moving from predominately Premium Packages goods to Freemium Virtual Goods based on Micro-transactions\nHardcore gaming is facing competition from more mass-market-friendly gaming apps on mobile devices.  \nThe gaming landscape is shifting (or should I say shifted) from a Niche and Closed Industry to a Mass-Market and Open Industry, where brands and advertisers are welcome or sometimes even the main revenue driver.... \n\nLooking at Social Gaming \n\n\n\n
Tectonic shift in the landscape of video gaming - with the growth of iOS and Android mobile devices continues to explode (750k daily)\nNot only attracting existing gamers, but also new and highly engaged audience... from Niche Hardcore Gamer to Mass-market Mobile Social Gamer\nThe underlying business models are moving from predominately Premium Packages goods to Freemium Virtual Goods based on Micro-transactions\nHardcore gaming is facing competition from more mass-market-friendly gaming apps on mobile devices.  \nThe gaming landscape is shifting (or should I say shifted) from a Niche and Closed Industry to a Mass-Market and Open Industry, where brands and advertisers are welcome or sometimes even the main revenue driver.... \n\nLooking at Social Gaming \n\n\n\n
Tectonic shift in the landscape of video gaming - with the growth of iOS and Android mobile devices continues to explode (750k daily)\nNot only attracting existing gamers, but also new and highly engaged audience... from Niche Hardcore Gamer to Mass-market Mobile Social Gamer\nThe underlying business models are moving from predominately Premium Packages goods to Freemium Virtual Goods based on Micro-transactions\nHardcore gaming is facing competition from more mass-market-friendly gaming apps on mobile devices.  \nThe gaming landscape is shifting (or should I say shifted) from a Niche and Closed Industry to a Mass-Market and Open Industry, where brands and advertisers are welcome or sometimes even the main revenue driver.... \n\nLooking at Social Gaming \n\n\n\n
Tectonic shift in the landscape of video gaming - with the growth of iOS and Android mobile devices continues to explode (750k daily)\nNot only attracting existing gamers, but also new and highly engaged audience... from Niche Hardcore Gamer to Mass-market Mobile Social Gamer\nThe underlying business models are moving from predominately Premium Packages goods to Freemium Virtual Goods based on Micro-transactions\nHardcore gaming is facing competition from more mass-market-friendly gaming apps on mobile devices.  \nThe gaming landscape is shifting (or should I say shifted) from a Niche and Closed Industry to a Mass-Market and Open Industry, where brands and advertisers are welcome or sometimes even the main revenue driver.... \n\nLooking at Social Gaming \n\n\n\n
Tectonic shift in the landscape of video gaming - with the growth of iOS and Android mobile devices continues to explode (750k daily)\nNot only attracting existing gamers, but also new and highly engaged audience... from Niche Hardcore Gamer to Mass-market Mobile Social Gamer\nThe underlying business models are moving from predominately Premium Packages goods to Freemium Virtual Goods based on Micro-transactions\nHardcore gaming is facing competition from more mass-market-friendly gaming apps on mobile devices.  \nThe gaming landscape is shifting (or should I say shifted) from a Niche and Closed Industry to a Mass-Market and Open Industry, where brands and advertisers are welcome or sometimes even the main revenue driver.... \n\nLooking at Social Gaming \n\n\n\n
Tectonic shift in the landscape of video gaming - with the growth of iOS and Android mobile devices continues to explode (750k daily)\nNot only attracting existing gamers, but also new and highly engaged audience... from Niche Hardcore Gamer to Mass-market Mobile Social Gamer\nThe underlying business models are moving from predominately Premium Packages goods to Freemium Virtual Goods based on Micro-transactions\nHardcore gaming is facing competition from more mass-market-friendly gaming apps on mobile devices.  \nThe gaming landscape is shifting (or should I say shifted) from a Niche and Closed Industry to a Mass-Market and Open Industry, where brands and advertisers are welcome or sometimes even the main revenue driver.... \n\nLooking at Social Gaming \n\n\n\n
Tectonic shift in the landscape of video gaming - with the growth of iOS and Android mobile devices continues to explode (750k daily)\nNot only attracting existing gamers, but also new and highly engaged audience... from Niche Hardcore Gamer to Mass-market Mobile Social Gamer\nThe underlying business models are moving from predominately Premium Packages goods to Freemium Virtual Goods based on Micro-transactions\nHardcore gaming is facing competition from more mass-market-friendly gaming apps on mobile devices.  \nThe gaming landscape is shifting (or should I say shifted) from a Niche and Closed Industry to a Mass-Market and Open Industry, where brands and advertisers are welcome or sometimes even the main revenue driver.... \n\nLooking at Social Gaming \n\n\n\n
Tectonic shift in the landscape of video gaming - with the growth of iOS and Android mobile devices continues to explode (750k daily)\nNot only attracting existing gamers, but also new and highly engaged audience... from Niche Hardcore Gamer to Mass-market Mobile Social Gamer\nThe underlying business models are moving from predominately Premium Packages goods to Freemium Virtual Goods based on Micro-transactions\nHardcore gaming is facing competition from more mass-market-friendly gaming apps on mobile devices.  \nThe gaming landscape is shifting (or should I say shifted) from a Niche and Closed Industry to a Mass-Market and Open Industry, where brands and advertisers are welcome or sometimes even the main revenue driver.... \n\nLooking at Social Gaming \n\n\n\n
Tectonic shift in the landscape of video gaming - with the growth of iOS and Android mobile devices continues to explode (750k daily)\nNot only attracting existing gamers, but also new and highly engaged audience... from Niche Hardcore Gamer to Mass-market Mobile Social Gamer\nThe underlying business models are moving from predominately Premium Packages goods to Freemium Virtual Goods based on Micro-transactions\nHardcore gaming is facing competition from more mass-market-friendly gaming apps on mobile devices.  \nThe gaming landscape is shifting (or should I say shifted) from a Niche and Closed Industry to a Mass-Market and Open Industry, where brands and advertisers are welcome or sometimes even the main revenue driver.... \n\nLooking at Social Gaming \n\n\n\n
Tectonic shift in the landscape of video gaming - with the growth of iOS and Android mobile devices continues to explode (750k daily)\nNot only attracting existing gamers, but also new and highly engaged audience... from Niche Hardcore Gamer to Mass-market Mobile Social Gamer\nThe underlying business models are moving from predominately Premium Packages goods to Freemium Virtual Goods based on Micro-transactions\nHardcore gaming is facing competition from more mass-market-friendly gaming apps on mobile devices.  \nThe gaming landscape is shifting (or should I say shifted) from a Niche and Closed Industry to a Mass-Market and Open Industry, where brands and advertisers are welcome or sometimes even the main revenue driver.... \n\nLooking at Social Gaming \n\n\n\n
Tectonic shift in the landscape of video gaming - with the growth of iOS and Android mobile devices continues to explode (750k daily)\nNot only attracting existing gamers, but also new and highly engaged audience... from Niche Hardcore Gamer to Mass-market Mobile Social Gamer\nThe underlying business models are moving from predominately Premium Packages goods to Freemium Virtual Goods based on Micro-transactions\nHardcore gaming is facing competition from more mass-market-friendly gaming apps on mobile devices.  \nThe gaming landscape is shifting (or should I say shifted) from a Niche and Closed Industry to a Mass-Market and Open Industry, where brands and advertisers are welcome or sometimes even the main revenue driver.... \n\nLooking at Social Gaming \n\n\n\n
no end - no winner\nmore female than male\nfreemium\nBloomberg project the virtual goods market to skyrocket from $9.3Bn to over $20Bn in 2014 \n\n\n\n\n
metrics-led design \n90% of Zynga users (122 million) through Facebook \n18.5% through Zynga.com\nFacebook generate approx 20% of it’s total advertising revenues through Zynga ($100M)\n\n
Already downloaded 250M downloads - from December 2009... approx 15M/month\nAngry Birds launched on pretty much all mobile platforms - Android, iOS, Symbian - Chrome’s Webstore, Sony’s PS3/PSP and\nWorking on Set Top Box version together with ROKU where the mobile would be the controller \nEasy and cheap to develop, quick to release \n
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Nintendo announced that they will launch a new console called the Wii U \nA successor of the Wii that sold 86 million \nExpected launch in April 2012\nNintendo hope to transfer the game that you are playing on the TV onto the second screen, or local screen as they call this\nWith Single Player games the new controller would display information that doesn’t appear on the TV\nWith Multi-player games can have a different experience than those looking at the screen\nNot a stand-alone handheld console, so no competitor of the new Sony Portable PS VitaPlayStation VitaPlayStation Vita\n
great graphics, but impossible to have a meaningful conversation \n
