1.
19 November 2019
Jurjen de Vries
Society 3.0 - Abundance
by technology

2.
@jurjendevries
● Permanent Future Lab
● Blockchain DAO advocate
● Innovation, internet,
communities
● The Things Network
● Builded my 3D printer
together with the crowd

3.
From awareness to action
Action: Take up
leeway
3
Insight 2
Awareness1

4.
Awareness
Action: Take up
leeway
3
Insight 2
Awareness1

5.
Normal / Post-normal era
Centralized Decentralized
Scarcity Abundance
Global mass production Local 3D printing, third industrial revolution
Push -> From above Pull -> Attraction
Hierarchies, assignment and control Leaderless organizations, connectivity and collaboration
Profit, shareholder value Passion, stakeholder value
Egosystems (Optimize, maximize) Build an ecosystem
Venture capital Social capital
Networking Community building
Businesses, traditional office Freelancers, coworking, maker / hacker spaces / online
Innovation management Serendipity management
Investment Economy Sharing economy
Ownership / Copyright Access / sharing / open source
Patriotism Global citizen
Education Learning

6.
What technologies are
present in a smartphone
where we previously needed
different devices?

7.
What do we no longer pay
money for today thanks to
technological developments?

8.
Technology is growing
exponentially.
Which emerging
technologies will turn our
economic system upside
down?

9.
House 3D printing in 2014
Slightly less than 10,000 USD

10.
House 3D printing in 2018
Approximately 1,000 USD

11.
Near future Helmond (Netherlands)
Discount on rent in exchange for dates

12.
But already on the internet
WikiHouse.cc: Cost will be
similar to other building
methods, but the building will
be faster and easier to build,
more customisable, more
sustainable and higher
performance. The cost will
also be much more
predictable.

13.
Exponential growth

14.
3D Printing

15.
Decentralized Autonomous Organizations
Taxi license Crowd reviews
Blockchain
& self
driving cars

16.
Society is changing
● New technology & social development
● From EGO to ECO systems
● Abundance in the sharing economy
● Access above ownership
● Crowdsourcing stronger than organizations
Society 3.0

17.
Insight
Action: Take up
leeway
3
Insight 2
Awareness1

18.
Yes but...
... You must also have bread on the shelf
... The world is not changing so fast, I am fine with it until I retire
... Technology is not for everyone
... Technology is not fun for everyone
...?

19.
Change in thinking: Yes, and ...
... You must also have bread on the shelf
By living in other value systems you need less money and even food is shared
... The world is not changing so fast, I am fine with it until I retire
That's what they thought at Kodak. Discover new possibilities and find a balance to bridge the changes.
... Technology is not available for everyone
There is many open source available. They had mobile payments in Kenya sooner than in Europe.
... Technology is not fun for everyone
Innovation through technology occurs in every sector. Work from your intrinsic motivation and see how you
can make technology work for you.

20.
Catalytic Thinking
It is important that we focus on thinking,
because it is not really actions that produce
results, but the thinking that is contained in
those actions - our assumptions and beliefs.

21.
Catalytic Thinking
How do we change our thinking? By changing
the questions we ask. Change the questions
and we change everything.
The starting point is the human being.

22.
Action: Take up leeway
Action: Take up
leeway
3
Insight 2
Awareness1

23.
Where & how I did this?
● Standard school route not completed but learned
autodidactically through internet & meetups
● In other economies since I was 6:
○ Bulletin Board Systems (the 80's)
○ Own sites and online services (90s & 200x)
○ Online store (early 2000)
○ Google Top Contributor (2012)
○ Seats2meet.com (2012)
○ Permanent Future Lab (2015)
○ The Things Network Crowdsourced IoT (2015)
○ Blockchain (2015)

24.
And you?
?

25.
Paradigm shift
Demand, supply = price due to scarce supply
Demand, supply = different price due to
abundance

26.
Serendipity. In general you do not know what you will
expect back. It will be relevant!
● Someone who will expand your open source project
● a review that can yield a good reputation
● Access to products & services that others pay for with
money
● a paid assignment
● More abundance
Return / Business model

27.
“Tell me and I forget, teach me and I may remember, involve me and I
learn.” -Benjamin Franklin
Action by...
Laurens Waling

28.
Action: learn to innovate
● Ask yourself the right questions - Catalytic
thinking
● Play at least 20% of your time with other
values than money
● With other unknown people / crowdsourcing
& from different networks
● Knowledge sharing through social capital

29.
People / organizations participated and / or inspired in this presentation:
Jurjen de Vries
Samir Lahiri
Celeste Veurman
Seats2meet.com / Ronald van den Hoff
TedX / Laurens Waling
Permanent Beta
Ilkka Kakko
Martijn Aslander
Creating the Future
Thanks.
The presentation is shareable!