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MMO Player Psychology

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Description

Slides from a brief presentation given on MMO Player Psychology, including information gathered from Nick Yee's book The Proteus Paradox.

Transcription

  1. 1. The Proteus Paradox: MMO Player Psychology warning: this presentation has big words Tuesday, September 16th Presented by Charlie
  2. 2. What is psychology? The science of human behavior, with the goal of understanding how and why individuals and groups of people act. Understanding Online Player Psychology
  3. 3. Want to increases retention or revenue in your game? You must have a deep understanding of how your players think. This is why many of the major online game companies employ neuroscientists and psychologists. Understanding Online Player Psychology
  4. 4. With this understanding, you can: Understanding Online Player Psychology • Maximize revenue & retention • Identify and troubleshoot problems quickly • Deliver what players really want and make them happy
  5. 5. The Proteus Paradox by Nick Yee Understanding Online Player Psychology
  6. 6. Greek God Proteus • Proteus is a Greek God who can change his appearance at will • He can change into a human, a snake, a horse, or a sea creature • Similarly to Proteus, online players seek to re-invent themselves and change their identity Understanding Online Player Psychology
  7. 7. Proteus in The Odyssey Understanding Online Player Psychology In the Odyssey, Homer describes the sea god Proteus as being able to change his physical form at will: “First he turned into a great bearded lion. And then to a serpent, then to a leopard, then to a great boar, and he turned into fluid water, to a tree with towering branches.”
  8. 8. Nick Yee, American Researcher Understanding Online Player Psychology • A graduate of Stanford University who studies self-representation and social interaction in virtual environments • Creator of the Daedalus Project, his research project into the psychology and sociology of MMORPG’s, which has collected data on 40,000 players
  9. 9. The Proteus Paradox Understanding Online Player Psychology • Nick Yee’s book, published in June of 2014 about how MMORPG’s perpetuate social norms and stereotypes from the offline world, transform play into labor, and inspire racial scapegoating and superstitious thinking • In summary: virtual worlds offer the possibility of new worlds, but since they are populated by offline humans, it’s not that simple. People carry psychological baggage into virtual worlds.
  10. 10. Four Principles of Online MMO Psychology Understanding Online Player Psychology
  11. 11. Principle #1: People with attractive avatars behave friendlier, both in the virtual world and offline. Understanding Online Player Psychology
  12. 12. Quote: “In a lab experiment, we gave participants either an attractive or an unattractive avatar. They would see their new virtual selves in the virtual mirror and then interact with a virtual stranger. Within sixty seconds of being given a new digital body, participants in attractive avatars became friendlier and shared more personal information with the stranger than participants in unattractive avatars. Changing avatar height had a similar effect: people given taller avatars became more confident than people given shorter ones. Crucially, these behavioral changes followed users even when they had left the virtual world. Those recently given attractive avatars selected more attractive partners in a separate offline task. As we create and endlessly customize our avatars, they in turn influence how we think and how we behave. Virtual worlds change and control us in unexpected ways.” Understanding Online Player Psychology
  13. 13. Summary: With design decisions in online games, you don’t just influence players’ online behavior, but potentially their entire psychological profile. Understanding Online Player Psychology
  14. 14. Principle #2: Players only think they’re in control. Understanding Online Player Psychology
  15. 15. Quote: “Even when we believe we are free and empowered, our offline politics and cognitive baggage prevent us from changing. And where we think we are fully in control, unique psychological levers in virtual worlds (such as our avatars) powerfully change how we think and behave. This is the Proteus Paradox. Without a more careful look how these spaces do and do not change us, the promises of virtual worlds and online games are being subverted.” Understanding Online Player Psychology
  16. 16. Summary: Through game design, using psychological levers, you can make work fun. The success of MMO’s depend on developing this skill. Understanding Online Player Psychology
  17. 17. Principle #3: There are 3 clusters of MMO player types. Understanding Online Player Psychology
  18. 18. Quote: Understanding Online Player Psychology “Statistical analysis of survey data has consistently identified three clusters of gameplay motivations; achievement, social interaction, and immersion. These aren’t separate categories that players fall into but rather the building blocks that allow us to understand individual players. Thus, most players have high scores on one or two clusters while having average or low scores on the remaining clusters. The holistic configuration of these three building blocks traces out the unique profile of each gamer.”
  19. 19. Understanding Online Player Psychology Related: The Bartle Test of Gamer Psychology which identifies broad categories of player types. The Bartle Test of Gamer Psychology
  20. 20. Summary: Accommodate for 3 broad player types: achievers, socializers, and explorers. Understanding Online Player Psychology
  21. 21. Principle #4: Train people to enjoy things. Understanding Online Player Psychology
  22. 22. Quote: ”A well -studied psychological principle called operant conditioning helps us understand how a system of rewards can make an inherently uninteresting task appealing. In its simplest form, the principle seems obvious. If you reward a person for performing a certain behavior, he or she is more likely to repeat that behavior. The way you provide rewards matters a great deal. Imagine training your dog. After a dog has successfully learned the “sit” command, you might use a fixed schedule and provide a treat every two times the dog follows the command. Or you might provide a treat after a random number of successful “sits.” Studies have shown that the latter schedule is best for maintaining behavior. If a fixed schedule is ever broken, even accidentally, it is easily detected, and the behavior quickly ceases. A broken variable schedule isn’t immediately obvious, and the behavior continues.“ Understanding Online Player Psychology
  23. 23. Operant Conditioning in Destiny on Playstation 4 Understanding Online Player Psychology
  24. 24. Understanding Online Player Psychology
  25. 25. Understanding Online Player Psychology
  26. 26. Operant Conditioning on The Big Bang Theory Understanding Online Player Psychology
  27. 27. Summary: Through a system of reward and punishment, you can make completely unfun things fun. This is at the core of what MMO’s are all about. Understanding Online Player Psychology
  28. 28. Principle #1: People with attractive avatars behave friendlier, both in the virtual world and offline. Principle #2: Players only think they’re in control. Principle #3: There are 3 clusters of MMO player types. Principle #4: Train people to enjoy things.
  29. 29. For More Information: • Check out “The Proteus Paradox • Read about “The Daedalus Project”, the research project conducted by Nick Yee • Watch “Play Nice: The Science and Behavior of Online Games” by Jeffrey Lin, neuroscientist and Lead Game Designer at Riot Games (League of Legends) Understanding Online Player Psychology
  30. 30. One More Thing Understanding Online Player Psychology
  31. 31. The “GIFT” Theory of Player Behavior Understanding Online Player Psychology When something funny turns into actual science.
  32. 32. Understanding Online Player Psychology
  33. 33. The GIFT Theory on Player Behavior • Developed in 2004 by internet comic Penny Arcade about how online games make people behave differently • The psychological principle is: benevolent behavior ignored, poor behavior rewarded with attention • This is a negative game environment that people don’t like, especially adults. Understanding Online Player Psychology
  34. 34. The GIFT Theory on Player Behavior • To combat this, games build reward systems to encourage players to be good to each other • An example is Game of War, which strongly encourages and rewards benevolent behavior within alliances • All MMO’s have protection systems in place to protect players from similar abuse Understanding Online Player Psychology
  35. 35. The GIFT Theory on Player Behavior • Tap4Fun has dealt with plenty of “Fuckwads” in our games which have affected the game experience for many of our players • King’s Empire was one example, but other games have experienced similar situations. • Preventing players from being abused, and rewarding good behavior, is critical to cultivating a positive game environment Understanding Online Player Psychology
  36. 36. Online Disinhibition Effect Understanding Online Player Psychology The science behind this.
  37. 37. That’s all. Understanding Online Player Psychology Thanks for listening, and I hope this has convinced you that it’s worth your time to continue learning about player psychology.

Description

Slides from a brief presentation given on MMO Player Psychology, including information gathered from Nick Yee's book The Proteus Paradox.

Transcription

  1. 1. The Proteus Paradox: MMO Player Psychology warning: this presentation has big words Tuesday, September 16th Presented by Charlie
  2. 2. What is psychology? The science of human behavior, with the goal of understanding how and why individuals and groups of people act. Understanding Online Player Psychology
  3. 3. Want to increases retention or revenue in your game? You must have a deep understanding of how your players think. This is why many of the major online game companies employ neuroscientists and psychologists. Understanding Online Player Psychology
  4. 4. With this understanding, you can: Understanding Online Player Psychology • Maximize revenue & retention • Identify and troubleshoot problems quickly • Deliver what players really want and make them happy
  5. 5. The Proteus Paradox by Nick Yee Understanding Online Player Psychology
  6. 6. Greek God Proteus • Proteus is a Greek God who can change his appearance at will • He can change into a human, a snake, a horse, or a sea creature • Similarly to Proteus, online players seek to re-invent themselves and change their identity Understanding Online Player Psychology
  7. 7. Proteus in The Odyssey Understanding Online Player Psychology In the Odyssey, Homer describes the sea god Proteus as being able to change his physical form at will: “First he turned into a great bearded lion. And then to a serpent, then to a leopard, then to a great boar, and he turned into fluid water, to a tree with towering branches.”
  8. 8. Nick Yee, American Researcher Understanding Online Player Psychology • A graduate of Stanford University who studies self-representation and social interaction in virtual environments • Creator of the Daedalus Project, his research project into the psychology and sociology of MMORPG’s, which has collected data on 40,000 players
  9. 9. The Proteus Paradox Understanding Online Player Psychology • Nick Yee’s book, published in June of 2014 about how MMORPG’s perpetuate social norms and stereotypes from the offline world, transform play into labor, and inspire racial scapegoating and superstitious thinking • In summary: virtual worlds offer the possibility of new worlds, but since they are populated by offline humans, it’s not that simple. People carry psychological baggage into virtual worlds.
  10. 10. Four Principles of Online MMO Psychology Understanding Online Player Psychology
  11. 11. Principle #1: People with attractive avatars behave friendlier, both in the virtual world and offline. Understanding Online Player Psychology
  12. 12. Quote: “In a lab experiment, we gave participants either an attractive or an unattractive avatar. They would see their new virtual selves in the virtual mirror and then interact with a virtual stranger. Within sixty seconds of being given a new digital body, participants in attractive avatars became friendlier and shared more personal information with the stranger than participants in unattractive avatars. Changing avatar height had a similar effect: people given taller avatars became more confident than people given shorter ones. Crucially, these behavioral changes followed users even when they had left the virtual world. Those recently given attractive avatars selected more attractive partners in a separate offline task. As we create and endlessly customize our avatars, they in turn influence how we think and how we behave. Virtual worlds change and control us in unexpected ways.” Understanding Online Player Psychology
  13. 13. Summary: With design decisions in online games, you don’t just influence players’ online behavior, but potentially their entire psychological profile. Understanding Online Player Psychology
  14. 14. Principle #2: Players only think they’re in control. Understanding Online Player Psychology
  15. 15. Quote: “Even when we believe we are free and empowered, our offline politics and cognitive baggage prevent us from changing. And where we think we are fully in control, unique psychological levers in virtual worlds (such as our avatars) powerfully change how we think and behave. This is the Proteus Paradox. Without a more careful look how these spaces do and do not change us, the promises of virtual worlds and online games are being subverted.” Understanding Online Player Psychology
  16. 16. Summary: Through game design, using psychological levers, you can make work fun. The success of MMO’s depend on developing this skill. Understanding Online Player Psychology
  17. 17. Principle #3: There are 3 clusters of MMO player types. Understanding Online Player Psychology
  18. 18. Quote: Understanding Online Player Psychology “Statistical analysis of survey data has consistently identified three clusters of gameplay motivations; achievement, social interaction, and immersion. These aren’t separate categories that players fall into but rather the building blocks that allow us to understand individual players. Thus, most players have high scores on one or two clusters while having average or low scores on the remaining clusters. The holistic configuration of these three building blocks traces out the unique profile of each gamer.”
  19. 19. Understanding Online Player Psychology Related: The Bartle Test of Gamer Psychology which identifies broad categories of player types. The Bartle Test of Gamer Psychology
  20. 20. Summary: Accommodate for 3 broad player types: achievers, socializers, and explorers. Understanding Online Player Psychology
  21. 21. Principle #4: Train people to enjoy things. Understanding Online Player Psychology
  22. 22. Quote: ”A well -studied psychological principle called operant conditioning helps us understand how a system of rewards can make an inherently uninteresting task appealing. In its simplest form, the principle seems obvious. If you reward a person for performing a certain behavior, he or she is more likely to repeat that behavior. The way you provide rewards matters a great deal. Imagine training your dog. After a dog has successfully learned the “sit” command, you might use a fixed schedule and provide a treat every two times the dog follows the command. Or you might provide a treat after a random number of successful “sits.” Studies have shown that the latter schedule is best for maintaining behavior. If a fixed schedule is ever broken, even accidentally, it is easily detected, and the behavior quickly ceases. A broken variable schedule isn’t immediately obvious, and the behavior continues.“ Understanding Online Player Psychology
  23. 23. Operant Conditioning in Destiny on Playstation 4 Understanding Online Player Psychology
  24. 24. Understanding Online Player Psychology
  25. 25. Understanding Online Player Psychology
  26. 26. Operant Conditioning on The Big Bang Theory Understanding Online Player Psychology
  27. 27. Summary: Through a system of reward and punishment, you can make completely unfun things fun. This is at the core of what MMO’s are all about. Understanding Online Player Psychology
  28. 28. Principle #1: People with attractive avatars behave friendlier, both in the virtual world and offline. Principle #2: Players only think they’re in control. Principle #3: There are 3 clusters of MMO player types. Principle #4: Train people to enjoy things.
  29. 29. For More Information: • Check out “The Proteus Paradox • Read about “The Daedalus Project”, the research project conducted by Nick Yee • Watch “Play Nice: The Science and Behavior of Online Games” by Jeffrey Lin, neuroscientist and Lead Game Designer at Riot Games (League of Legends) Understanding Online Player Psychology
  30. 30. One More Thing Understanding Online Player Psychology
  31. 31. The “GIFT” Theory of Player Behavior Understanding Online Player Psychology When something funny turns into actual science.
  32. 32. Understanding Online Player Psychology
  33. 33. The GIFT Theory on Player Behavior • Developed in 2004 by internet comic Penny Arcade about how online games make people behave differently • The psychological principle is: benevolent behavior ignored, poor behavior rewarded with attention • This is a negative game environment that people don’t like, especially adults. Understanding Online Player Psychology
  34. 34. The GIFT Theory on Player Behavior • To combat this, games build reward systems to encourage players to be good to each other • An example is Game of War, which strongly encourages and rewards benevolent behavior within alliances • All MMO’s have protection systems in place to protect players from similar abuse Understanding Online Player Psychology
  35. 35. The GIFT Theory on Player Behavior • Tap4Fun has dealt with plenty of “Fuckwads” in our games which have affected the game experience for many of our players • King’s Empire was one example, but other games have experienced similar situations. • Preventing players from being abused, and rewarding good behavior, is critical to cultivating a positive game environment Understanding Online Player Psychology
  36. 36. Online Disinhibition Effect Understanding Online Player Psychology The science behind this.
  37. 37. That’s all. Understanding Online Player Psychology Thanks for listening, and I hope this has convinced you that it’s worth your time to continue learning about player psychology.

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