APA FORMATTING NOT NEEDED , Please post the peer responses as well all on one document labeled 1.Discussion 2. Response 1 3. Response 2 assignments will be due 24 hours from now  Thanks Functions of Marketing Management Assume you are the Marketing Manager for Target or another brand.  How would you apply the four functions of the marketing management process in your role?  In your answer, identify how a marketing manager might realize when it is time to focus on one function or another.   You must use the text and at least one additional scholarly source.  Guided Response: If you select Target, you may use Video 9.1: Marketing Success as a source.  Approach this discussion from the role of a Marketing Manager.  Review several of your peers’ posts. Respond to at least two of your peers and provide recommendations to extend their thinking.  Challenge your peers by asking a question that may cause them to reevaluate their explanations for the four functions of management.  Provide examples that support your peers’ explanations. Carefully review the Discussion Forum Grading Rubric for the criteria that will be used to evaluate this Discussion Thread. MUST DO PEER RESPONSES AS WELL: Peer Response #1: Functions of Marketing Management AG Functions of Marketing Management      Target is an enormous company, that is well know for their great prices and value. Target supply’s a variety of products and meets the needs for a diversity of people.  With large companies, the critical thinking process starts with a market orientation.  “The market orientation is a business approach that focuses on the entire organization on three pillars-customer focus, coordinated marketing, and profitability” (White, 2013).  Communication within these departments is essential to the 4 functions of the marketing management process.       The marketing management process is a tool used to organize a successful plan.   The four functions are analysis, planning, implementation, and control. During the analysis phase, all three pillars of the of the orientation should implemented into a S.W.O.T analysis.  “Relevant features of the market that may be investigated are: market size, profitability of the market, development of the market, industry strengths and weaknesses and typical marketing practices” (Bijmolt, Frambach & Verhallen. 1996).  Target’s strengths are found in its brand, online/in store sales, and customer value balance.  Their weakness might be competition such a Walmart and Kmart.  Depending on the plans intent, the marketing manager will focus on improving the weakness or exercising the strength.      The next step is planning the objective of marketing and the scope of the target.  Target changes their styles of clothing to match with the season.  Launching the new clothing line should start with listening to the audience.  Monitor the target audience and discover their interest and passions in style.  Then learn from your fans and what they want.

1. APA FORMATTING NOT NEEDED , Please post the peer
responses as well all on one document labeled
1.Discussion
2. Response 1
3. Response 2
assignments will be due 24 hours from now
Thanks
Functions of Marketing Management
Assume you are the Marketing Manager for Target or another
brand. How would you apply the four functions of the
marketing management process in your role? In your answer,
identify how a marketing manager might realize when it is time
to focus on one function or another. You must use the text and
at least one additional scholarly source.
Guided Response:
If you select Target, you may use Video 9.1: Marketing
Success as a source. Approach this discussion from the role of
a Marketing Manager. Review several of your peers’ posts.
Respond to at least two of your peers and provide
recommendations to extend their thinking. Challenge your
peers by asking a question that may cause them to reevaluate
their explanations for the four functions of management.
Provide examples that support your peers’ explanations.
Carefully review the Discussion Forum Grading Rubric for the
criteria that will be used to evaluate this Discussion Thread.
MUST DO PEER RESPONSES AS WELL:

2. Peer Response #1:
Functions of Marketing Management
AG
Functions of Marketing Management
Target is an enormous company, that is well know for their
great prices and value. Target supply’s a variety of products and
meets the needs for a diversity of people. With large
companies, the critical thinking process starts with a market
orientation. “The market orientation is a business approach that
focuses on the entire organization on three pillars-customer
focus, coordinated marketing, and profitability” (White, 2013).
Communication within these departments is essential to the 4
functions of the marketing management process.
The marketing management process is a tool used to
organize a successful plan. The four functions are analysis,
planning, implementation, and control. During the analysis
phase, all three pillars of the of the orientation should
implemented into a S.W.O.T analysis. “Relevant features of the
market that may be investigated are: market size, profitability
of the market, development of the market, industry strengths
and weaknesses and typical marketing practices” (Bijmolt,
Frambach & Verhallen. 1996). Target’s strengths are found in
its brand, online/in store sales, and customer value balance.
Their weakness might be competition such a Walmart and
Kmart. Depending on the plans intent, the marketing manager
will focus on improving the weakness or exercising the
strength.
The next step is planning the objective of marketing and the
scope of the target. Target changes their styles of clothing to
match with the season. Launching the new clothing line should

3. start with listening to the audience. Monitor the target
audience and discover their interest and passions in style.
Then learn from your fans and what they want to wear, through
interacting them into the plan. Target could offer a gift card to
the winner with the most likes from a #TARGETSTLE, Twitter,
Facebook, Instagram post. If Target does not have a social
media account, this would be a great time to branch outand get
one (Sernovitz,2013). Social media is a great way to collect
data and interact with the younger and middle aged audience.
Implementation and control both stem from the who, how,
and why. Who is the valued delivery network? In this case our
target is youth and middle age followers (fans) on the social
media networks. Creating a page on Facebook, Twitter, and
Instagram, while including the contest into the commercials is
how to inform the public. The amount of likes on the page and
cooperation in the #TARGETSTYLE, is a measurement for what
did succeed and didn’t. Strategic planning also requires
continuous quality assurance and modification, to keep up with
the ongoing marketing demands and know when its time to
focus on one function or the other. If the consumer feels
included into the marketing process, they may feel an emotional
attachment to the clothing line.
References
Bijmolt, T. A., Frambach, R. T., & Verhallen, T. M. (1996).
Strategic Marketing Research.Journal Of Marketing
Management, 12(1-3), 83-98.
Sernovitz, A. (2013). Andy’s Answers: How McCormick
Launched their brand with help from their fans. Retrieved
from: http://smartblogs.com/social-media/2013/08/29/andys-
answers-how-mccormick-launched-their-new-brand-with-help-
from-their-fans/
White, S. (2012). Principles of marketing. (1st ed.). San Diego,
CA: Bridgepoint Education,

4. Peer Response # 2:
Week 4 Discussion 1
CaC
The marketing plan for Target would start with a SWOT
analysis according to the Target
Corporation MarketLine Company Profile their SWOT looks
like this:
Strengths: A well established presence in the
US, Differentiation via a strong merchandise
assortment. Price positioning adjusted to consumer behavior and
reinforced through value marketing message,
and REDcard rewards loyalty program.
Weaknesses: Data breach instances could erode customer
confidence, Dependence on vendors located in foreign countries
for merchandise
Opportunities: Focus on US expansion, strong presence in e-
commerce and m-commerce will increase revenues as the
channels grow, and increasing acceptance of private label
merchandise.
Threat: Increased overlap in product assortment and stiffening
competition in the online market
may erode Target's competitive advantage, and rising labor
wages and healthcare cost. (Target2016)
Planning from the current situation shown in the SWOT the
focus maintaining the competitive edge in the online
market. Focusing on that utilizes an all ready established
market without increasing labor costs. It is shown in the
Opportunities the e-commerce and m-commerce areas are ready
to grow, so it would be beneficial to produce an engaging

5. marketing plan that can work for both.
Implementation would include the progress of the campaign,
tracking the what is working and what isn’t based on use.
Control of the campaign would be based on the response to the
campaign and adjusted as needed based on seasons and trends.
On of the things Target currently employs that works to
reaching these goal is the Cartwheel app that gives users special
deals. It is an easier vehicle to track progress.
Target Corporation. (2016). Target
Corporation MarketLine Company Profile, 1-34. Retrieved
from http://eds.b.ebscohost.com.proxy-
library.ashford.edu/eds/pdfviewer/pdfviewer?vid=1&sid=79010
705-181f-4220-a7af-
11500be364b1%40sessionmgr110&hid=111
111
APA FORMATTING NOT NEEDED, Please post the peer
responses as well all on one document labeled
1.Discussion
2. Response 1
3. Response 2
assignments will be due 24 hours from now

6. Thanks
Marketing Plan
Imagine you are consulting with a manager of a business that
sells cleaning supplies to nursing homes. Your client wants to
develop a marketing plan but has a small budget for marketing
his business. How would you show your client the benefits of a
marketing plan? If your client does not agree with your
marketing strategy for his business, explain how you would
respond and what approach you would use to convince the client
the marketing plan can be successful. You must use the text
and at least one additional scholarly source.
Guided Response:
Respond to at least two of your peers and provide
recommendations to extend their thinking. Challenge your
peers by asking a question that may cause them to reevaluate
their explanation of the marketing plan. Assume the role of the
client for at least one of your peers’ posts and present
questions, as well as reasons the client may not accept the
marketing plan based on what you have learned.
Carefully review the Discussion Forum Grading Rubric for the
criteria that will be used to evaluate this Discussion Thread.
Respond
MUST DO PEER RESPONSES AS WELL:
Peer Response #1: BR
As I am consulting with a manger of a business that sells
cleaning supplies to nursing homes knowing in order to help my
client develop a marketing plan with a small budget there are
several steps I know are necessary for his success. I would first

7. discuss with the client what his or her goal is, do they plan on
focusing on the consumer or the product? Do they understand
how important a marketing plan is? Are they aware there are
other businesses in town that are similar to theirs? Do they
know how to advertise? Is the client aware it is in their best
interest to utilize resources they already have? Does my client
know what a SWOT is and why it is important?
Just like in our text I would explain in detail and encourage my
client to use netnography which is used to analyze one’s
specific behavior that is basically self-driven via the web
(White 2012). This is an amazing way to reach a wide variety of
consumers and get their feedback and it is free which works
with a small budget. I would suggest the client to use a conjoint
analysis focusing on the comparison of two different cleaning
supplies at once.Motivation is something I highly recommend as
well when doing this plan.
Now that my client understands how the budget will work and
the analysis of competitors in the area by going a step beyond
what the local competitors offer and offer and maybe advertise
bundle at a discounted price. My client realizes that for any
business that provides services and products the act of finding,
targeting and obtaining new customers is always going to be the
top priority but I will reiterate that retaining customers is also
very important. In a marketing business or should I say retail,
selling something, we need to leverage our most under-utilized
assets which are generally a business’s employees (EL-Omari
1999). The most engaged and passionate employees tend to
deliver the best personal experience deliverable (White 2012).
I encouraged my client to realize that he, the actual retailer of
these cleaning supplies must create an environment that is
relevant for employees and customers. If my client is in any
way dissatisfied I would ensure he is aware that he has a
marketing team and can delegate certain takes to certain
employees that it is a team effort.

8. EL-Omari, A. H. (1999). Evaluating the Role of the Marketing
Managers in the Management Process of Marketing: The Case of
the Textile Industry in Jordan. Department of Business
Administration & Accounting, The Hashemite University, Al-
Zarqa, Jordan, Vol. 13, No. 2, pp. 3-19.
White, S. (2012). Principles of marketing. (1st ed.). San Diego,
CA: Bridgepoint Education, Inc.
Peer Response # 2: PW
I would ask the potential client to provide me a broad SWOT
analysis before I developed a marketing proposal. I’d ask this to
get a gauge of the company’s current state and to know the
strengths and weaknesses. I would also conduct my own market
research in the area while the client is doing the analysis to be
able to deliver a more plan with a lot of specifics. White (2012)
states, “market research may be needed to gain the necessary
understanding required by a marketing team before it selects a
value proposition.”
After the above mentioned were done, I would express to the
client my marketing strategy such as implementation, budget,
and control which in turn will yield profitable gains. I’d prefer
to show the client the advantages of having green cleaning
products, which are becoming higher and higher in demand.
Society is becoming increasingly more ecofriendly when it
comes to the products they use and this is influencing marketing
in a big way (Pickett-Baker & Ozaki, 2008).
If the client turned down my initial pan, I’d show the client
with exhibits that the cleaning market is so vast that he could
use my marketing plan with not only nursing homes, but other
organizations that require cleaning supplies; with no further
drain on the budget the client can increase customer base.
Reference:
Pickett-Baker, J., & Ozaki, R. (2008). Pro-environmental
products: marketing influence on consumer purchase

9. decision. Journal of consumer marketing, 25(5), 281-293.
White, S. (2012). Principles of marketing. (1st ed.). San Diego,
CA: Bridgepoint Education, Inc.