We sent around a survey recently asking you what questions you have about SMS marketing so we could put together a webinar that would answer your questions. Overwhelmingly you asked us for specific examples of how businesses and nonprofits are using text messaging. Many also asked what trends we’ve seen lately in SMS marketing. This webinar covers the following: 1. 6 successful ways we see organizations using SMS marketing 2. What we’ve learned over the past few years about SMS 3. What trends we see growing over the next 6-12 months

1. 6 Great Ways to Use Text Message
(SMS) Marketing
#SMSRocks

2. #SMSRocks
Thanks for attending!
Justin Mastrangelo
Founder of JA.TXT
@JustinPGH

3. #SMSRocks
 6 Successful SMS Campaigns
 Trends We’ve Been Seeing
 What We Expect in the Near Future
Ask Questions!
GoToWebinar chat window or
#SMSRocks on Twitter
The Next 29.5 Minutes…

4. #1: Email Capture
SMS and Email working together

5. #SMSRocksPage  5
How Does It Work
 Text COUPON to 12345
 Ask for email address via text
 User responds
 Confirm receipt, direct to mobile website
 Save or integrate with CRM/email marketing

6. #SMSRocks
Email Capture: At Events

7. #SMSRocksPage  7
Who‘s Using It
 Speakers
 Non-profits
 Some B2C
 Replacing the clipboards

8. #SMSRocksPage  8
Results
 15-20% opt-in from audience is common
 40%+ is not unheard of
 On stage is better than signs or handouts
 Incentive matters
 Post-event text message has been valuable
 Build two databases at one time

9. #2: “Second Chance” Offers
Building a qualified database

10. #SMSRocksPage  10
How Does It Work
 Grand prize is promoted
 Text-to-win database is built
 Winner is picked
 Everyone else gets a “second chance” offer
 Qualified database saved for future marketing

11. #SMSEmail
Second Chance
FROM: 12345
MESSAGE:
We’re sorry you didn’t win the
grand prize. However, if you
call today and mention promo
code SECOND you’ll save
50% off your first order!

12. #SMSRocksPage  12
Who‘s Using It
 Retail and Services
 Businesses using traditional media

13. #SMSRocksPage  13
Results: 3 Week Radio Campaign
 Big product giveaway
 Database of almost 1,000 (area outside metro)
 Significant discount for “second chance”
 Urgency of “second chance” offer
 15 consultation appointments in one afternoon
 Continued success with database

14. #3: SMS Alerts
Beach town

15. #SMSRocksPage  15
How Does It Work
 Tourists see signs at restaurants
 Text-in and reply with days on vacation
 Beach conditions alert is automatically sent
 Another alert if conditions change

16. #SMSRocksPage  16
Results
 Database grows larger every summer
 Locals opt-in as well
 Opt-out rate is very low (under 3%)

17. #4: Mobile Coupons
Retail and traditional media

18. #SMSRocksPage  18
How Does It Work
 Radio spot promotes offer
 Users text-in for discount code
 Discount code is changed regularly
 Database is used for ongoing promotions

19. #SMSEmail
Mobile Coupon
FROM: 12345
MESSAGE:
Thanks for joining our mobile
club. Show this message or
mention promo code
MOBILE25 to save 25% when
you stop by before 8/1/13.

20. #SMSRocksPage  20
Who‘s Using It
 Retail and Entertainment
 Traditional media buyers

21. #SMSRocksPage  21
Results: US Metro Campaign
 Retail business
 Discount (10-20%) coupon
 400-500 opt-ins per week
 Database drives sales once per month
 Redemption rates much higher than email

22. #5: SMS Voting
South Side Soup Contest

23. #SMSRocks
How Does It Work

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How Does It Work
 Participants text a keyword followed by an ID
For example, VOTE12
 Votes are counted in real-time
 Participants are texted the results
 New sponsorship opportunity

25. #SMSRocksPage  25
Results: South Side Soup Contest
 Voter participation increased from 10% to 70%
 Older audience was not a problem
 Volunteers LOVE not having paper ballots
 Sponsor ran out of promotional gift cards

26. #6: Tradeshow Day-Of Messages
Driving traffic within minutes

27. #SMSRocksPage  27
How Does It Work
 Tradeshow “mobile club” is promoted via email
Example, “Text VEGAS to 12345 if you will be
attending…”
 Attendees opt-in for promotions at the event
 Exhibitor drives traffic to booth throughout the day

28. #SMSRocksPage  28
Results: Tradeshow Texts
 Outbound text messages drive traffic in minutes
 Offers include giveaways, promotions, etc.
 Attendees visit more than once
 Using email to build mobile list

29. Trends We’ve Been Seeing

30. #SMSRocksPage  30
Trends
 Incentive and promotion are key
 Not always about outbound
 The audience is not scared of SMS
 Still an “untapped” space

31. What We Expect

32. #SMSRocksPage  32
Trends
 More email capture
 More voting
(death to the clipboard!)
 More in traditional media
 SMS isn’t going anywhere

33. Where to Start?

34. #SMSRocks
SMS Increases Results:
1. TV, Radio, Outdoor, Print…
2. Events
3. Foot Traffic

35. #SMSRocks
Placeholder, enter your
own text here
Questions?
Justin Mastrangelo
Justin [at] jainteractive [dot] com
@JustinPGH