1.
The problem
with link building
It’s not about the links.
@JustinRBriggs

2.
@JustinRBriggs

3.
Searches
content
behind
links!
Page
with
outbound
links
@JustinRBriggs

4.
Searches
the
content
behind
the
links
@JustinRBriggs

5.
Nega%ve
ROI
to
start
@JustinRBriggs

6.
A
long
payback
@JustinRBriggs

7.
More
immediate
posi%ve
ROI
@JustinRBriggs

8.
Low
upfront
cost
@JustinRBriggs

9.
Content
wins
long
term
@JustinRBriggs

10.
@JustinRBriggs

11.
Value
decays
over
%me
@JustinRBriggs

12.
Content
wins
earlier
@JustinRBriggs

13.
@JustinRBriggs

14.
Sharp
drop
in
value
@JustinRBriggs

15.
Content
wins
big
long-­‐term
@JustinRBriggs

16.
Paid
link
ROI
goes
to
crap
@JustinRBriggs

17.
Take
a
closer
look
@JustinRBriggs

18.
Paid
s%ll
exceeds
content
@JustinRBriggs

19.
Cost
s%ll
lower
@JustinRBriggs

20.
Not
a
“bad”
investment
@JustinRBriggs

21.
@JustinRBriggs

22.
Rapid
growth
early
@JustinRBriggs

23.
Investment
hits
posi%ve
ROI
earlier
@JustinRBriggs

24.
Content
tac%cs
survive
@JustinRBriggs

25.
@JustinRBriggs

26.
@JustinRBriggs http://gephi.org/

27.
@JustinRBriggs

28.
@JustinRBriggs

29.
Most pages on
site
What Is This?
Doesn’t really share anchors with rest of site
@JustinRBriggs

30.
They acquired a
pre-owned domain and 301
redirected to a subpage.
@JustinRBriggs

31.
@JustinRBriggs