This document discusses social media effectiveness and building awareness for an organization. It presents a social media effectiveness cycle with four steps: 1) Build awareness with social media content to engage audiences and measure network growth, 2) Engage the audience with valuable, interactive content while maintaining good etiquette, 3) Provide calls-to-action (CTAs) that motivate audience commitment, and 4) Give community members value so they spread the organization's message. The overall message is that an effective social media strategy can significantly increase awareness, engagement, and community support for an organization.

1. SOCIAL MEDIA
EFFECTIVENESS
#CREATE13
#CREATE13

2. SOCIAL MEDIA FOR BUSINESS

3. SOCIAL MEDIA FOR BUSINESS

4. SOCIAL MEDIA FOR BUSINESS

7. #CREATE13

8. #CREATE13
@JUSTINWISE
#CREATE13

9. SOCIAL MEDIA FOR BUSINESS
YOU ARE HERE.

10. SUCCESS
SOCIAL MEDIA
#CREATE13

11. SUCCESS≠
#CREATE13

12. SUCCESS≠
#CREATE13

13. SUCCESS≠
#CREATE13

14. SUCCESS≠
#CREATE13

15. TRENDWe live in a post-website world
#CREATE13

16. 1 IN 5One in every five page views happens on
Facebook.com
#CREATE13

17. MOSTPeople will first come into contact with your
organization through a social network.
#CREATE13

18. Organizational Big Idea
ORGANIZATIONAL COMMUNICATIONS PYRAMID
Content Marketing Strategy
Website Strategy
Social Media Strategy

19. SOCIAL MEDIA EFFECTIVENESS CYCLE
#CREATE13

20. SOCIAL MEDIA EFFECTIVENESS CYCLE
Build awareness for your organization
with social media content.
#CREATE13

21. SOCIAL MEDIA EFFECTIVENESS CYCLE
#CREATE13

22. NUMBER ONE
WAY TO
BUILD
AWARENESS?
#CREATE13

23. NUMBER ONE
WAY TO
BUILD
AWARENESS.
#CREATE13

24. 1350%
#CREATE13

25. SOCIAL MEDIA EFFECTIVENESS CYCLE
KEYTAKEAWAY: Measure social network
audience numbers to gauge awareness.
#CREATE13

26. #CREATE13

27. #CREATE13

28. #CREATE13

29. SOCIAL MEDIA EFFECTIVENESS CYCLE
Engaging the
audience you’ve
built with
interaction and
valuable content.
#CREATE13

30. SOCIAL MEDIA EFFECTIVENESS CYCLE
Mind your manners.
#CREATE13

31. #CREATE13

32. Landing page optimized for
conversions
#CREATE13

33. Drip marketing campaign which
sends 10-12 emails over the course
of 12 weeks
#CREATE13

34. Also get monthly newsletter
highlighting some of the projects I’m
doing
#CREATE13

35. +352%
#CREATE13

36. ALL FROM ONE LITTLE TWEET.
#CREATE13

37. SOCIAL MEDIA EFFECTIVENESS CYCLE
KEYTAKEAWAY: Create
a strategy for
consistent
engagement with
your online audience.
#CREATE13

38. #CREATE13

39. SOCIAL MEDIA EFFECTIVENESS CYCLE
Provide opportunities for your
audience to commit to something.
#CREATE13

40. SOCIAL MEDIA EFFECTIVENESS CYCLE
#CREATE13

41. SOCIAL MEDIA EFFECTIVENESS CYCLE
CTA = WIIFM
#CREATE13

42. #CREATE13

43. #CREATE13

44. #CREATE13

45. #CREATE13

46. #CREATE13

47. SOCIAL MEDIA EFFECTIVENESS CYCLE
KEYTAKEAWAY: Create tasteful CTAs
asking your audience to commit to
something.
#CREATE13

48. SOCIAL MEDIA EFFECTIVENESS CYCLE
Provide measurable value so your
community can spread the word for you.
#CREATE13

49. SOCIAL MEDIA EFFECTIVENESS CYCLE
#CREATE13

50. SOCIAL MEDIA EFFECTIVENESS CYCLE
STU!
#CREATE13

51. SOCIAL MEDIA EFFECTIVENESS CYCLE
MORE STU!
#CREATE13

52. SOCIAL MEDIA EFFECTIVENESS CYCLE
KEYTAKEAWAY: Make it easy for
community members to embrace and
run with the Big Idea.
#CREATE13

53. #CREATE13

54. QUESTIONS?

55. @JUSTINWISE
JUSTINWISE.NET/CREATE13