1.
Tablet & Mobile
Usage & Design
B y : J u s t i n Ya t e s

2.
2011 Mobile Trends
Allot, a leading provider of service optimization and
revenue generation, reports the following trends for 2011.
77% growth in mobile data bandwidth use.
93% increase in video streaming, which is 39% of
all mobile data usage.
Use of Twitter on mobile devices has risen 297%,
Facebook use has risen 166%
Allot. (2011, July 26). Allot mobile trends report shows significant 77% growth in
m o b i l e d a t a b a n d w i d t h u s a g e i n h 1 , 2 0 11 . R e t r i e v e d f r o m h t t p : / / w w w . a l l o t . c o m /
index.aspx?id=3797&itemID=65415

3.
Mobile Internet Growth
70% of the worlds population now have mobile
phones, that equals out to 5 billion mobile
users.
Google’s Android OS is now activating 160,000
devices a day.
In places like the United States 9 out of 10
people use a mobile device.
Kids today are more likely to own a mobile
device (85%) then a book (73%).
86% of mobile users use their device while
watching TV.
Aden, H. (2010, November 21). Statistics:the growth of mobile
i n t o 2 0 11 . R e t r i e v e d f r o m h t t p : / / w w w . d i g i t a l b u z z b l o g . c o m /
mobile-statistics-2011-growth-of-mobile/

4.
The Future of Mobile
It is predicted that mobile sales will increase 89%
each year from 2011 to 2015. Reaching 187 million
units sold.
Mobile devices, USB cards and tablets makes up
89% of those devices.
It’s estimated that 2.4% of mobile broadband
devices sold in 2011 with be on shared data plans,
by 2015 that number is estimated to be 15.4%.
70% of all mobile searches result in action within an
hour.

5.
Mobile Commerce
In 2010 mobile commerce was a $3 billion dollar
industry, by 2016 it’s expected to reach $31 billion.
Thats a big pie, why not have a piece.
In 2010 mobile commerce was 1% of all eCommerce,
by 2016 mobile commerce is expected to rise up to
7% of all eCommerce.
Mobile commerce is predicted to have a growth rate
of 39% annually.
Paul, M. (2011, June 22). Mobile commerce growth
p re d i c t e d . R e t r i e v e d f r o m h t t p : / / w. t v t e c h n o l o g y. c o m /
article/121994

6.
Mobiles Affect on Design
Many recent websites are leaning toward simple designs, this makes
viewing easier on small mobile screens.
Many websites are also adopting a single page design with only the
most important and basic info shown, making pages load much
faster.
Many sites also choose to create an original website and a mobile
version along side it.
Designers need to be sure mobile optimized sites are touch screen
friendly as smart phones and tablets are becoming highly popular.
Any companies not adopting some sort of mobile site option will miss
out on a large part of the population.
J o h n , T. ( 2 0 1 1 , M a y 2 1 ) . W i l l m o b i l e d e v i c e s c h a n g e t h e f u t u r e o f
w e b d e s i g n ? . R e t r i e v e d f r o m h t t p : / / w w w. m o d e r n s t r e e t . c o m / w e b -
design/will-mobile-devices-change-the-future-of-web-design/

7.
Website accessibility
HTML5 allows graphics and video to be added to
pages without browser plugins.
HTML5 allows for the browser to handle more page
elements without using javascript, making pages
load faster and smoother.
HTML5 allows designers to provide a rich
experience on mobile pages.
Jason, G. (2009, July 22). Html5 from a mobile perspective.
R e t r i e v e d f r o m h t t p : / / w w w. c l o u d f o u r. c o m / h t m l 5 - f r o m - a - m o b i l e -
perspective/

8.
Mobile Web Done Right
http://m.digg.com
Digg.com uses a simple design that looks good, and
provides quick load times.
Digg.com also makes use of spacing which allows them
to provide lots of content without the cramping.
http://i.brightkite.com
Brightkite.com uses spacing and colors to create an
attractive mobile site.
Small icons are used to liven things up a bit
Brightkite also makes use of big navigation links
which work well with touch screens.

9.
Mobile Web Done Wrong
http://www.photobucket.com
Photobucket’s mobile site can be considered sloppy when viewed
on a mobile device.
The site has a long loading time compared to other mobile sites.
The mobile site does not have the options or appearance of the non
mobile site.
http://reddit.com/mobile
Reddit.com has a strong mobile site it’s attractive,
and optimized for the mobile devices.
However, they have a huge problem. The content
linked to from Reddit.com is mostly formatted for
pc, making viewing on a mobile device a poor
experience.

10.
Recommended Action
1. With the rapid and continuing growth in the use of mobile device my first
recommendation is that your company should develop a mobile site in the
very near future.
2. Consider if you would rather design a separate mobile site or make your
original site mobile friendly.
3. If you choose to make a separate mobile site make sure the design
provides only the most important information and navigation. Also make
use of spacing and colors to help avoid cluttering and make viewing easier.
4. If you choose to make your original site mobile friendly try to keep it
simple and relevant, this will keep load times to a minimum and make
navigation simple and easy for mobile users.
5. The mobile market is big and only getting big, going mobile is a big step
in the right direction for any company.