Instagram in 2020

1. INSTAPROOF IN 2020
#bodypositive #hustlehard #genderfluid #noplanetb #beerislife #letscookvegan #couplegoals #musicismylife #plantpowered
#jungalowstyle #Ihavethisthingwithpink #smallspacesquad #allwehaveisnow #seekthesimplicity #selflovejourney #bohochic
#verilymoment #trainharder #liveunscripted #ginoclock #pandapandapanda #gigeconomy #finditstyleit #socialmediadetox
#visualambassadors #sizedoesntmatter #lovewins #thatauthenticfeeling #makechange #plantsonpink
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2. KIRSTEN JASSIES
TRAINER - (KEYNOTE) SPEAKER
INSTAGRAM - VLOGGING - INFLUENCERS
SLIDESHARE.NET/JUSTKIRSTEN
#BIERFLUENCER 🍺
#WROTEBOOKS 📒
#SELFIEQUEEN#

3. Trends 2020
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4. • 1 billion monthly users
worldwide
• 500 million daily Story
viewers
• 5,7 million Dutch Instagram
users
• 3 million daily Dutch users
• 28 minutes a day
• Male /Female 45/55
• 11% users shop on Insta
Insta Stas
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5. No More Likes
In 8 countries and
counting….
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6. #10YearChallenge
Jennifer Lopez
CHALLENGES
Jennifer Lopez

7. #DollypartonChallenge

8. More
challenges are
coming in 2020,
watch Tiktok!
#tetrischallenge
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9. 20 million followers in 5 hours
Jennifer Aniston’s first post
•
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10. IGTV success #LekkerFred
Vjeze Fur from de Jeugd van Tegenwoordig
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11. INSTA TRENDS: ONLINE LEARNING
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12. INSTA TRENDS: QUOTES

13. INSTA TRENDS: SLIDE INTO MY DM’S
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14. Post LESS in your ‘old’ Feed
CREATORS are posting LESS in their ‘old’ feed.
Should you?
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15. Your INSTA styleguide
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Take mission, vision, brand values and
design and expand with a visual language.

16. • Canva
• OVER
• Storyboost
• Unfold
• Adobe Spark
• Creative market
• Or design yourself!
TEMPLATES!
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17. • Design your own GIF
• Apply your business at giphy.com en
upload at least 5 gifs.
• Example: check those of KLM
Trend: your own GIFS
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18. INSTA TRENDS: Augmented Reality (AR) Filters
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• Like HEMA with their beauty
subbrand B.A.E.
• Check the filters of the Dutch
@ChrisPelk
• Design your own with Facebook’s
software SPARK AR Studio

19. (AR) Branded Filters
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• Which Bag am I by Jacquemus
• Palomawool

20. Do: Work with formats
and Editorial Pillars
Example from doctor Heleen aka @makesciencework
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• That way you know what to do every week
• It provides recognition to your followers
• You create a better bond with your followers, if
the section is fun / worth it
Some ideas: what's in my bag, draw my life, fact
or fable, weekly challenge, ...

21. Do: Share in Stories
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22. DO: Interact with your followers
Interact with your followers in
Stories: ask them questions
and let them ask you
questions
Example by
JESSE KLAVER from Groen Links
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23. • Create the content exact for
Stories (9:16)
Advertise in Stories: YES but….
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NO!

24. • Use hashtags, locatietags
and tags in your Stories
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TAGGING IS GOLD

25. Strategy

26. 1. Your ‘old’ FEED
Your profile page &
The 4 contentlayers in Instagram
2 a. YOUR STORIES
2 b. Your highlighted
STORIES
3. IGTV

27. 1. ‘OLD’ feed
1 subject
1 target audience
1 style
and/or
Think in content formats
#meatlessmonday
#throwbackthursday
#vlogfriday
EFFECT:
grow your followersbase
& connect

28. 2. Stories
Photo’s or video’s
Vertical
Screenwide
Ephemeral
One story at a time
1-on-1 comments,
not public
Editing options:
text, filters, gifs,
interaction elements
Hard to explore, hidden and
not proper promoted
EFFECT:
deeper connection with
your existing followers

29. 3. IGTV
Portrait and Landscape video, 9:16 / 16:9
1 min to max. 60 min
Public interaction, likes, views
Nog editing options like in Stories
Sharing through Stories and old feed
Are being pushed by Instagram
EFFECT:
Create an even deeper connection with your followers and get into
depth about your product or service.
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30. 4. LIVE
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• Livestreaming
• To meet your followers in
person
• Do it regularly
• Announce
• Think in formats like
Defano’s Late live (every
night at the same time)
• Let the viewer take part
• Invite them in your stream

31. To Do in 2020
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32. Average ENGAGEMENT company profiles
The tool Iconosquare researched over
30.000 Instagram companyprofiles
and came to an average engagement
rate of 4,7% (april 2019).
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33. Scheduling with
Facebook Creative Studio
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34. FOTO’S INPLANNEN via app of desktop
Via je smartphone:Later,
of met Instagram zelf,
via concepten
Via Desktop:
HOOTSUITE
Schedugram
Iconosquare
Hootsuite
PLANOLY
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SCHEDULING WITH APP OR DESKTOP

35. Instagram, YOUR NEW storefront
130 MILLION tabs
on shopping tags
each month
And growing fast!

36. KIRSTEN JASSIES
TRAINER - (KEYNOTE) SPEAKER
INSTAGRAM - VLOGGING - INFLUENCERS
SLIDESHARE.NET/JUSTKIRSTEN
#BIERFLUENCER 🍺
#WROTEBOOKS 📒
#SELFIEQUEEN#

37. Insta succes in 10 stappen
1 FOCUS : ONDERWERP EN DOELGROEP
Kies voor een zo specifiek mogelijk onderwerp en maak je
doelgroep klein
2 HERKENBARE VORM & STIJL
Kies voor een stijl en creëer een consequente feed, en
denk ik rubrieken
5 HASHTAGS & LOCATIETAGS
Onderzoek, bedenk en claim je eigen relevante hashtags
Tag altijd je locatie, ook in Stories, om goed gevonden te
worden
4 LIKE, REAGEER & DEEL
Wees sociaal: like & reageer vaak en volg veel mensen.
Oprecht. Deel berichten van je volgers in Stories
6
Post regelmatig Stories om je volgers nog meer aan je te binden
door een kijkje achter de schermen te bieden. IGTIV? Nog even
niet!
7
Zet influencers in en werk samen met populaire accounts
3
Blijf authentiek, laat je echte ik zien, ook je struggles! Wees in
het NU
8
Kies voor een bedrijfsprofiel, monitor en analyseer je statistieken
9
Adverteer me tje beste content om een specifieke doelgroep of
doelstelling te bereiken
STORIES EN IGTV
INFLUENCERS & POPULAIRE ACCOUNTS
AUTHENTIEK, ECHT EN IN HET MOMENT BEDRIJFSPROFIEL & STATS
ADVERTEER
10
Heb je een webwinkel of verkoop je online? Voeg shoppingtags
toe aan je foto’s.
SHOPPING
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