1. Blogs & Influencers #sxsw
Kirsten Jassies
Productmanager bloggers & social
bij online vrouwen van Sanoma Meda
@kirst_enj

2. Social is not over. It is everywhere.
Buzzing at #SXSW:
• Taking online offline
• Being real and authentic
more than ever
• Hardware is happening
like google glass,
the digitizer
• Serendipity
• Visual platforms
• Businessmodelling
• Disruptive

3. Influencer: SWISS-MISS
designblog, tattly, teudeux app, creative mondays, studiomates
11 lifelessons from big influencer
Tina Roth Eisenberg
1. Invest your life in what you love
2. Embrace enthusiasm
3. Don’t complain, make things better
4. Trust and empower
5. Value experiences over money
6. Surround yourself with like-minded people
7. Collaborate with these like-minded
valuable people
8. Ignore “haters”
9. Make time to think and breathe
10. If an opportunity scares you, take it
11. Be someone’s eccentric aunt

4. Influencer: Jane Pratt
editor in chief xojane.com en xovain.com, say media
“If someone asks you to water down your vision
then you risk losing your passion for what you’re
doing.”
“People’s default setting is to not like you.” And how
does Jane deal with that? By responding, by sharing
her personal issues and problems, and letting people
know they aren’t alone in being screwed up and adrift
and unhappy and flawed.
“Surround yourself with people who are even freakier
than you”
“Honey, I’ve been lying to you for the past 20 years”
Circulation numbers are bunk. Journalists know it.
Publishers know it. Advertisers and readers do, too.
The digital age makes it very difficult to lie about
readership numbers so why try?
“Getting away from it being about sheer numbers” is
what Pratt wants. “What I care about is how deeply
the readers are invested.”
xoJane’s reader investment metrics include:
comments per post, comment likes per post, and site
visit duration. “The comments to me are the story.”

5. Online invloed: wat wil je bereiken?
Om je online invloed uit te breiden
moet je extreem deelbare content
creëren en delen. Wat wil je bereiken?
• Uniek zijn: persoonlijk, aangrijpend,
mooi beeld, humor, etc
• Alle content crossmediaal,
en denk vanuit het kleinste scherm
als je iets opzet
• Bloggen EN vloggen, video is belangrijk. Er
komt steeds meer longform content
• Monitoren over alle kanalen, wat
is de ROI?
• De social kanalen: vine, tumblr, instagram,
facebook, pinterest, twitter, G+
• Bloggers als journalisten, curatoren,
modellen, designers, etc

6. Iedereen ZICHTBAAR
Merken bestaan uit mensen
• Mensen vertrouwen mensen
• Zichtbaarheid is key op een
persoonlijke manier
• Werken vanuit je passie
• Zoek je niche
• Meng je in conversaties die al
plaatsvinden in jouw niche