Influencers: who are they, how can they help your business, how can you find them, how much do they cost.

1. This document is proprietary & confidential information
How can Influencers Help the
Travel Business
DIGI TRAVEL CYPRUS 2019

2. Influencers …
• Who are they?
• Do we need them?
• How can we find them?
• What can we expect from
them?
• How much do they cost?
• A simple influencer
marketing plan

3. People*
who influence other
people, based on
Who they are
(celebrities, media
personas)
*and not only

5. People who
influence other
people based on
Their skills or
position (athletes,
journalists, bloggers)

8. People who
influence other
people based on
Their lifestyle

9. 1 MILLION followers on
Instagramand more
than 300,000 subscribers on
YouTube

13. • Everyday influencers
(up to 1k followers)
• Micro Influencers (1 –
15K followers)
• “Medium” Influencers
(15 – 100k)
• Macro Influencers (100 –
300k)
• Celebrities (300k+)
• Brand Advocates (1 to
millions of followers)
In number terms…

15. Do we need them?
• 86% of Women Use Social Media for
Purchasing Advice
• 49% of Consumers Depend on
Influencer Recommendations
• Influencer Marketing Campaigns Earn
$6.50 / $ spent
• 67% of Marketers Promote Content
With the Help of Influencers
• 40% of Customers Use Ad-Blocking
Technology
Source: http://bit.ly/2ClBYZq

16. Do we need them?
• They have a fresh perspective
• They build brand awareness
• They create very good content
• They drive traffic (SEO loves this)
• They grow your social following
• They are a trusted voice
• They generate sales

18. How can we find them?
HYPR
Popular Chips
Upfluence
NeoReach
Traackr
Revfluence
Influencer
Lefty
Sideqik
Dovetale
Scrunch
Shopping Links
IZEA
Socialix
indaHash
Tapinfluence
Webfluential

19. How can we find them?
Fanbytes
BrandSnob
Tidal Labs
InfluencerDB
Captiv8
Tagger Media
Julius
Famebit
Social Circle
Matchmade
Thecirqle
Openinfluence
Klear
Mavrck
Brandnew
Peg
Takumi

20. How can we find them?
For YouTube

21. How can we find them?
For the travel industry

22. This document is proprietary & confidential information
Through an Influence Marketing Platform we can
Track
Evaluate
Connect
Manage

24. What can we expect from
them?
• Brand Awareness
• Brand Lift
• Engagement
• Traffic
• Conversions
• Loyalty

26. How much do they cost?
$250,000 on average

28. How much do they cost?
$700- 1,000 per
100,000 followers

29. How much do they cost?
$2,000 per 100,000
followers

30. How much do they cost?
$500 for 1k-5k views
$3k-$5k for 10k-20k views
….

31. What is the
cost structure?
• Likes, shares, comments
• Reach - Views
• Content created
• Sales
• Amount of effort required
by the influencer
• Where posts will be placed
• Exclusivity
• Length of partnership

32. PAY FOR
THEIR TIME,
NOT THEIR
OPINION

33. R.I.S.E
• Results
• Integrity
• Strategy
• Engagement

34. Results
• Be specific - Quantify what you expect
• Discuss with influencer their strategy to bring results
• Ask for results achieved in previous campaigns
• Use influencer platforms to verify prior results

35. Integrity
• Ask influencer how they have built their following
• Ask the influencer to clearly label paid endorsements
• Have the influencer USE your service

36. Strategy
• Brand alignment
• Conflicts
• Content development

37. Engagement
• Check followers’ engagements with the influencer
• Consider two types of influencers: one for
awareness and one for engagement

38. Beware of influencers
who …
• Have made inappropriate
comments
• Have lack of knowledge
• Engage with many
different products

39. Final thoughts
• Instagram is not the only platform
• Give a chance to micro influencers

40. This document is proprietary & confidential information
Arsenis Paschopoulos
Managing Partner
arsenis@justonline.gr
JustOnline.Gr
facebook.com/arsenis.paschopoulos linkedin.com/in/arsenis