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Ontrafelen van de productbeleving Thrashing out product experience Prof. dr. Paul Hekkert  Department of Industrial Design   Faculty of IDE
 
 
Design for experience
ViP  Present Future Context Product or Service  Product-User Interaction
“ turn journey time into your own time” Novi Rahman
“ turn journey time into your own time” Jay Yoon
ViP  Present Future Context Product or Service  Product-User Interaction
Human-Product interaction Schifferstein & Hekkert (2008)
Product experience ...  the awareness of the psychological effects elicited by the interaction with a product, including the degree to which all our senses are stimulated, the meanings and values we attach to the product, and the feelings and emotions that are elicited. Schifferstein & Hekkert (2008) 1 aesthetic experience (dis)pleasing to the senses 2 experience of meaning attribution of meaning, through e.g. mental models, body 3  emotional experience match / mismatch concerns
universal cultural personal experience  of meaning emotional experience aesthetic experience
Aesthetic experience most advanced, yet acceptable (MAYA) Hekkert, Snelders & van Wieringen (2003) typicalty novelty
Aesthetic experience ‘aesthetics of tactual experience’ Marieke Sonneveld (2007)
Experience of meaning meaning of materials Elvin Karana (2009)
Senseo crema sound expression how pleasant is the sound while listening to it? online measurement of the response
Emotional experience ‘designing emotions’ Pieter Desmet (2002)
Sensory incongruity & surprise Geke Ludden (2008)
Sensory incongruity & surprise
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How can we effectively and efficiently design successful (intelligent) Product Service Systems that provide a holistic and fulfilling user experience and strong economic and societal benefits?
 
Learn more ...
 
questions?
The experience of LOVE in person-product relationships Beatriz Russo (2010) “ I always remember the first time I saw these sunglasses. I was in this shop in NY looking for glasses. And I always had problems finding ones that fit well and that look good. I saw these, put them on and I felt like they were made for me, I don’t know. It was so strange. I felt like I had to have them (…) I never had something like this with anything else. Just with these glasses.”
The experience of LOVE in person-product relationships Beatriz Russo (2010) INTIMACY 1 “I feel close and connected to ______” 2 “I feel that I can rely on _____ when I need it” 3 “I have a feeling that ______ and I understand each other well” 4 “I support and protect _______” 5 “I value having ______ around me”   PASSION   1 “I have a feeling that ______ was specially made for me” 2 “I really enjoy physical interaction with _______” 3 “I prefer to use/own _______ more to using/owning any other” 4 “I find ______ very attractive” 5 “I fantasize about ______”  COMMITMENT   1 “I feel that I will always use/own _______” 2 “I feel responsible for _______” 3 “I am prepared to keep _______ no matter what” 4 “Because I plan to keep _______, I try not to over-use it” 5 “I wouldn’t trade ________ for any other”
 
 

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Paul Hekkert at the Exser XQ Session "customer experience" june 2010

  • 1. Ontrafelen van de productbeleving Thrashing out product experience Prof. dr. Paul Hekkert Department of Industrial Design Faculty of IDE
  • 2.  
  • 3.  
  • 5. ViP Present Future Context Product or Service Product-User Interaction
  • 6. “ turn journey time into your own time” Novi Rahman
  • 7. “ turn journey time into your own time” Jay Yoon
  • 8. ViP Present Future Context Product or Service Product-User Interaction
  • 10. Product experience ... the awareness of the psychological effects elicited by the interaction with a product, including the degree to which all our senses are stimulated, the meanings and values we attach to the product, and the feelings and emotions that are elicited. Schifferstein & Hekkert (2008) 1 aesthetic experience (dis)pleasing to the senses 2 experience of meaning attribution of meaning, through e.g. mental models, body 3 emotional experience match / mismatch concerns
  • 11. universal cultural personal experience of meaning emotional experience aesthetic experience
  • 12. Aesthetic experience most advanced, yet acceptable (MAYA) Hekkert, Snelders & van Wieringen (2003) typicalty novelty
  • 13. Aesthetic experience ‘aesthetics of tactual experience’ Marieke Sonneveld (2007)
  • 14. Experience of meaning meaning of materials Elvin Karana (2009)
  • 15. Senseo crema sound expression how pleasant is the sound while listening to it? online measurement of the response
  • 16. Emotional experience ‘designing emotions’ Pieter Desmet (2002)
  • 17. Sensory incongruity & surprise Geke Ludden (2008)
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  • 24. How can we effectively and efficiently design successful (intelligent) Product Service Systems that provide a holistic and fulfilling user experience and strong economic and societal benefits?
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  • 29. The experience of LOVE in person-product relationships Beatriz Russo (2010) “ I always remember the first time I saw these sunglasses. I was in this shop in NY looking for glasses. And I always had problems finding ones that fit well and that look good. I saw these, put them on and I felt like they were made for me, I don’t know. It was so strange. I felt like I had to have them (…) I never had something like this with anything else. Just with these glasses.”
  • 30. The experience of LOVE in person-product relationships Beatriz Russo (2010) INTIMACY 1 “I feel close and connected to ______” 2 “I feel that I can rely on _____ when I need it” 3 “I have a feeling that ______ and I understand each other well” 4 “I support and protect _______” 5 “I value having ______ around me”   PASSION   1 “I have a feeling that ______ was specially made for me” 2 “I really enjoy physical interaction with _______” 3 “I prefer to use/own _______ more to using/owning any other” 4 “I find ______ very attractive” 5 “I fantasize about ______”  COMMITMENT   1 “I feel that I will always use/own _______” 2 “I feel responsible for _______” 3 “I am prepared to keep _______ no matter what” 4 “Because I plan to keep _______, I try not to over-use it” 5 “I wouldn’t trade ________ for any other”
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