What is fundraising? What makes a good ask? How do you ask? How do you tell a good story? How will it work on mobile, on social? How would you ask for money on email? All questions asked (and not necessarily answered) in this deck, given to the next generation of campaigners at campaign bootcamp in October 2014.
12. “The real answer is, before I’m even going to sell a pen to anybody, I need to know
about the person, I want to know what their needs are, what kind of pens do they
use, do they use a pen? How often do they use a pen?
www.flickr.com/photos/orangeacid/204163683
19. Growth in smartphone usage
37%
15%
www.thinkwithgoogle.com/mobileplanet
0%
2011 2012 2013
30% 31%
52%
32%
61%
51%
44%
65%
40%
74%
62%
56%
Australia South Africa UAE UK USA
29. Fundraising dos and don’ts
Focus on individual not the many
Say where the money is going
Focus on outcomes and impact (not how much is spent on
admin)
Talk about YOU not WE
Find the best stories in your organisation
Find the best stories outside your organisation
Add a sense of urgency
Appeal to the emotional and rational
47. Describe your campaign in a Facebook post
Title: needs to be eye
catching and include a
strong call to action
Description: needs to add
context, emotion and
urgency
URL: adds trust
Use good images
48. Include a call to action
Mention your account or relevant hashtag
Add tracking codes to your URLs
Use Twitter cards to pull more information
into Twitter
More calls to action and context
Tweets are 140 character stories
55. Fundraising dos and don’ts
Focus on individual not the many
Say where the money is going
Focus on outcomes and impact (not how much is spent on
admin)
Talk about YOU not WE
Find the best stories in your organisation
Find the best stories outside your organisation
Add a sense of urgency
Appeal to the emotional and rational
Share what you have learned about fundraising since being at Just Giving.
If I asked you to give me £10, what would you say? **** off? Or what do you need it for?
http://www.theglobeandmail.com/report-on-business/international-business/sell-me-this-pen-the-real-answer-to-the-wolf-of-wall-streets-challenge/article17946810/
The first idea is that when you say ‘Sell me this pen,’ I want to hear [the salesman] ask me a question. ‘So tell me, how long have you been in the market for a pen?’ I want them to turn it around on me and start asking me questions to identify my needs, what I’m looking for. www.flickr.com/photos/orangeacid/204163683
Share what you have learned about fundraising since being at Just Giving.
If I asked you to give me £10, what would you say? **** off? Or what do you need it for?
1 in 10 Brits have donated to charity because of #icebucketchallenge, according to a poll by CAF
Over £7million raised in the UK
765,000 individual donations (on JG)
90% donations by SMS
247 charities received donations