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Fundraising eventsand social media,how to #winJonathan Waddingham @jon_bedfordProduct Manager @justgivingMay 2012

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Numbers to ponder... £5-£14

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About JustGiving Over 13m users over Over £1billion 8,000 charities raised

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How to #winHave an accountAsk for sharesSonny’s LawHave people in mindTake supporter care socialAnalyseGo mobile

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Have an account (Participation)http://lumenbigott.com/social-media-shoes/

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These online resources will helpNFPTweetup:http://www.nfptweetup.org/Know how non-profithttp://www.knowhownonprofit.org/how-to/how-to-manage-social-mediaLasa ICT Knowledgebase:http://www.ictknowledgebase.org.uk/onlinetools

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How we encourage sharing

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‘Social sponsorship’

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Donations from Sep 2011 to April 2012 £925,817.73 total £21.50 average donation £4.50 value per share £55,482.48 total £25.18 average £1.80 value per share £21,912.82 total £33.87 average £3.30 value per share £1,000,000

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Updates from fundraisers are evenmore powerful

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The impact of a share here is massive £14One month after launching our ‘updates’ feature, we found eachFacebook share of an update from a fundraiser is worth £14.

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Think about Timeline

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Think about Timeline

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Greater context, more reach

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Aggregations showcase charities too https://developers.facebook.com/docs/opengraph/

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Sonny’s law – after every action, shareRegistered for an event?Made a donation?Signed a petition?Signed up for newsletter?Watched a video?Encourage people to tell their friendsAnd get them to say WHY the friends will be interested

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Think about *what* gets sharedWhat content is pre-filled in a tweet button?Do you ensure people are prompted to follow you after tweeting?What content is pre-filled on a Facebook share? A like?What do you offer the user? Awesome awesomeness?

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Make your shares interesting :/

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Encourage event participants to getfriends to sign up/give

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A short technical interlude...

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Use Twitter buttons http://twitter.com/about/resources/buttons

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Use Facebook plugins http://developers.facebook.com/docs/reference/plugins/like/ http://developers.facebook.com/docs/reference/dialogs/feed/

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Facebook insights are brilliant

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Ensure you track effectively http://www.google.com/support/analytics/bin/answer.py?answer=55578

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Google analytics social tracking http://bit.ly/GA_social

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Measure impact on Twitter www.tweetreach.com http://www.ictknowledgebase.org.uk/onlinetools

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Science bit over

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Never forget that it’s all about people People are fundraising for you Their friends are giving to them and supporting them Your staff are there on the day You need stories to encourage people to come back next yearhttp://www.flickr.com/photos/spiralforms/7149181991

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UNICEF’s VLM storify http://storify.com/unicef_uk/team-unicef-s-london-marathon-story

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UNICEF’s VLM storify

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Macmillan events Twitter feed

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Pre-event

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During event

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To finish!

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Macmillan running Facebook page http://www.facebook.com/macmillanrunningevents

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One last thing – mobile. Are you Lidl orM&S?

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Mobile optimisation is really important

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You can cheat by using social media

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Growth of mobile % mobile visits to JustGiving 35% 32% 30% 25% 20% 15% 15% 10% 6% 5% 0% April 2010 April 2011 April 2012

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How to #winH Have an accountA Ask for sharesS Sonny’s LawH Have people in mindT Take supporter care socialA AnalyseG Go mobile

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Thank you Jonathan Waddingham Product Manager @justgiving @jon_bedford Slideshare.net/jwaddingham