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Online fundraising trends,[object Object],Jonathan Waddingham,[object Object],Digital Strategist,[object Object],Manchester Net TuesdayJune 2010,[object Object]
About JustGiving...,[object Object],10m+ ,[object Object],have helped ,[object Object],over 8000 charities,[object Object],over£550m,[object Object],raised,[object Object]
[object Object]
Work with charities to make best use of the web
Research online (giving) trends to provide insight
Manage JustGiving’s social media strategieswww.slideshare.net/jwaddingham,[object Object],About me...,[object Object]
What we’ll talk about,[object Object],Some social media stats,[object Object],Social media & JustGiving,[object Object],DogsTrust & Twibbon,[object Object],Some JustGiving demographic stats,[object Object],Thoughts for the future,[object Object]
Online is social,[object Object]
Online social networks,[object Object],Global web users spent an average of approximately 5.5 hours on social networks in February 2010. This is an increase of more than two hours versus the same period in 2009.,[object Object],Nielsen, February 2010,[object Object]
Twitter is still growing,[object Object],105 million users,[object Object]
>50% users log in every day,[object Object],Average user spends 55 mins per day on Facebook,[object Object],>400 million users,[object Object],http://www.facebook.com/press/info.php?statistics ,[object Object],Facebook is still growing too,[object Object]
Social network users are older than you think...,[object Object],37,[object Object],(Source: pingdom.com),[object Object]
JustGiving traffic and Social Media,[object Object],Direct,[object Object],Facebook,[object Object],Twitter,[object Object]
BETA Facebook app,[object Object],93k,[object Object],660k,[object Object],http://apps.facebook.com/justgivingapp/,[object Object]
JustGiving iPhone app,[object Object]
JustGiving guide to social media fundraising,[object Object],http://bit.ly/SMguide,[object Object]
Facebook Connect,[object Object],http://developers.facebook.com/connect.php,[object Object]
www.protectthehuman.com,[object Object]
http://icanhaz.com/connectJG,[object Object],Facebook Connect and JustGiving,[object Object]
Where people come from on Facebook to JustGiving,[object Object],1%,[object Object],66%,[object Object],Percentage of Facebook visits to JustGiving from Facebook newsfeed,[object Object],1,[object Object],Percentage of Facebook visits to JustGiving from Facebook inbox,[object Object]
Facebook “liking”,[object Object],http://developers.facebook.com/plugins,[object Object]
Facebook open graph,[object Object],https://graph.facebook.com/search?q=charity&type=post,[object Object]
Twibbon, DogsTrust & JustGiving,[object Object]
http://twitter.com/twibbon/status/8851013291,[object Object]
http://twitter.com/dogstrust/status/8850734779,[object Object]
Twibbon supporters,[object Object]
www.justgiving.com/Valentines-Twibbon,[object Object]
The results,[object Object],http://twibbon.com/join/Dogs-Trust-Valentine-Appeal ,[object Object]
The results,[object Object],£6,[object Object],10%,[object Object],60p,[object Object]
Why did this work?,[object Object],Great existing community,[object Object],Clear call to action,[object Object],Low effort,[object Object],Timely – Valentine’s day,[object Object],Find out more at http://bit.ly/JGTwibbon ,[object Object]
BETA Facebook app demographic stats,[object Object],Users are mostly female (57%) and the four biggest groups are: ,[object Object],Female 25-34 (21%),[object Object],Female 35-44 (17%),[object Object],Male 25-34 (13%),[object Object],Male 35-44 (13%).,[object Object]
How old are JustGiving donors?,[object Object]
Ways of asking and donating,[object Object]

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Manchester Net Tuesday June 2010

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  • 4. Work with charities to make best use of the web
  • 5. Research online (giving) trends to provide insight
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Notes de l'éditeur

  1. 22 Million in the UK
  2. Direct Traffic, Traffic from Facebook, Traffic from Twitter
  3. Who’s using FB connect – who knows what it is?
  4. Who’s using FB connect – who knows what it is?
  5. Find a charity example too.Not just fundraising – campaigning, can be action, participation, engagement.
  6. Profile – 11%Group – 7%, photo & event 1.5%
  7. The web is perfect for enabling the coming together of disparate communities
  8. 2,111