Why storytelling is important, how you get supporters to tell your story, and an example of a fantastic charity story that played out across multiple digital channels.
1. Stories in a digital
world
Jonathan Waddingham
@jon_bedford
Product Manager @JustGiving
June 7th 2011
2. Charities have great stories. Fact.
As we all know...
Content is King (not Charles)
www.flickr.com/photos/victoriajohnsonphotography/4622063623
3. The 1 C: Content
Doesn’t really matter what form content takes
Text, videos, photos, Tweets, Facebook posts, online/offline – it’s
all content
User generated content is a buzz term, but it’s still important
Getting great content from supporters is not easy
8. Impact is low, at the moment
But, this is a first step towards getting supporters’ to tell their
stories about why they support a charity
This is great content that could be used in many ways
We’re learning how to ask for storytelling and sharing
9. Sonny’s law – after every action, share
Made a donation?
Signed a petition?
Registered for an event?
Signed up for newsletter?
Been a beneficiary?
Tell your friends
And say WHY