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10 <ps for successful Crowdsourcing +1 Version 2 -‐ December 26st, 2012 J.W. Alphenaar
1. Deﬁne your crowd • Is the crowd a speciﬁc group or everybody? • Which Social Networks would work best for your crowd? • Where can you ﬁnd your crowd? • Look for your crowd in speciﬁc groups on Linkedin, Facebook, etc... • How can you best reach the crowd?
2. Sound and clear • Make your call to the crowd as clear as possible. • The crowd must have no ques<ons about your call. • It should not be interpreted in diﬀerent ways. • The crowd must understand what your asking. • So take your <me in describing your call.
3. Describe the process • Make clear to your crowd how the totall process will work • Deﬁne all steps in the proces, i.e.: – Contribu<on – Selec<on – Vo<ng
4. Deadline!!! • Give the crowd a deadline, so they will come to ac<on. • No deadline, means no urgency, means no results. • The crowd would like to know how much <me they have.
5. Reward system • What will you give back to the crowd? • How will all contribu<ons be rewarded? • Will only the best contribu<ons be rewarded? • Consider other mo<vators than money alone. • Check my slides on Crowdsourcing and Humanis<c Psychology
6. Give credits • No ma[er what reward system you use, always give credits to the crowd. • People like to get credits for their work/ ideas. • Don’t take the credits yourself.
7. Involvement • Join the conversa<on with the crowd • Make sure your management is involved as well • If the crowd has ques<ons, give answers • You have to be the Coach for your crowd
8. Feedback • Always respond to contribu<ons • No ma[er whether the contribu<on is useful or not • A good response to a non-‐useful contribu<on can lead to a useful contribu<on
9. Let the crowd decide • Consider a vo<ng system where the crowd can choose the best contribu<ons • This will make sure that the chosen contribu<on(s) ﬁt be[er to your target audience
10. One central point • For Crowdsourcing you can use all kind of diﬀerent social networks. • Make sure you have one central point where it all comes together. • It’s be[er for you to control • It’s nicer for the crowd to see the whole picture.
Bonus <p: Transparency • Key in Social media, but also in Crowdsourcing. • Be transparant in all that you do. • What will you use the results for • How does the Decision Making Process look like. • How will the contributors be rewarded
Final note • Never be afraid to ask the crowd. • You will be surprised how willing they are to help. Just ASK
Speaker needed? • I’m a public speaker in Dutch and English on the topics Crowd Sourcing, online communica<on, Personal branding and Social Media. • If you’re interested, send me a request for a proposal.
About this slideshow • This slideshow is part of my research and ﬁndings so far. • I learned all <ps the hard way during several Crowdsourcing projects that I’m involved in, including the ﬁrst completely crowd sourced movie called: DSBTheMovie. • Right now I’m working on a book about Crowdsourcing called “Sources Unknown”. At this moment I only have a Dutch publisher, but I’m looking for an interna<onal publisher. • My English is not the best, so if you see any spelling errors, let me know! • If you have any sugges<ons, ideas or comments about these <ps, let me know. • If you like these <ps, use them and share them.