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Joshua Wexler,
Chief Ex...
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What we will cover
•  2...
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2 Big Questions
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How do you communicate ...
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Communication is diffic...
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How do you decide which...
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How do you decide which...
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Collecting meaningful f...
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With a new idea, people...
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Tell me something. And ...
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The Ideation Framework
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Envisioning
•  Problem ...
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Wouldn’t it be cool if…...
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Problem statement
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Raphi’s problem stateme...
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Inspiration
Inspiration...
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Inspiration Board
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Take 2 minut...
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Idea expression
An idea...
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Customer definition
Who...
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Raphi’s customer defini...
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Your turn…
Take 1 minut...
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Personas
Characters cre...
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Raphi’s persona
Name:	
...
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Your turn…
Take 2 minut...
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User narrative
A user n...
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Raphi’s user narrative
...
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Your turn…
Take 2 minut...
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Paper prototype
A hand ...
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Raphi’s paper prototype
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Raphi’s paper prototype
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Your turn…
Take 4 minut...
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Levels of fidelity in p...
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Validation and document...
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Wrap up
•  Shared visio...
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Josh Wexler
Josh@occomg...
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Ideation Framework Harvard iLab sep 27

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Workshop that walked participants through the steps of defining and early stage software product

Publié dans : Technologie
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  • ATTRACTION STUDY SHOWS 74% OF MEN ARE SECRETLY OBSESSED WITH THIS ONE THING. READ MORE ➤➤ http://scamcb.com/hissecret/pdf
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  • Very interesting presentation.
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Ideation Framework Harvard iLab sep 27

  1. 1. Occom  Group  Company  Confiden1al  ©  2013      All  rights  reserved.     Joshua Wexler, Chief Executive Officer josh@occomgroup.com The Ideation Framework
  2. 2. Occom  Group  Company  Confiden1al  ©  2013      All  rights  reserved.     What we will cover •  2 big questions •  Outcomes of the framework •  The ideation framework (with exercises!) •  Takeaways
  3. 3. Occom  Group  Company  Confiden1al  ©  2013      All  rights  reserved.     2 Big Questions
  4. 4. Occom  Group  Company  Confiden1al  ©  2013      All  rights  reserved.     How do you communicate (a technical idea) to others?
  5. 5. Occom  Group  Company  Confiden1al  ©  2013      All  rights  reserved.     Communication is difficult. Text is ambiguous.
  6. 6. Occom  Group  Company  Confiden1al  ©  2013      All  rights  reserved.     Car Car
  7. 7. Occom  Group  Company  Confiden1al  ©  2013      All  rights  reserved.     How do you decide which ideas will be valuable? That’s it!
  8. 8. Occom  Group  Company  Confiden1al  ©  2013      All  rights  reserved.     How do you decide which ideas will be valuable? Usable Valuable Feasible
  9. 9. Occom  Group  Company  Confiden1al  ©  2013      All  rights  reserved.     Collecting meaningful feedback is challenging
  10. 10. Occom  Group  Company  Confiden1al  ©  2013      All  rights  reserved.     With a new idea, people don’t always know what they want until …they see it. …they try it. …they experience it.
  11. 11. Occom  Group  Company  Confiden1al  ©  2013      All  rights  reserved.     Tell me something. And I will forget. Show me something. And I can remember. Involve me. And I will understand. - Chinese Proverb “  
  12. 12. Occom  Group  Company  Confiden1al  ©  2013      All  rights  reserved.     Car Car
  13. 13. Occom  Group  Company  Confiden1al  ©  2013      All  rights  reserved.     The Ideation Framework UNCERTAINTY CLARITY ENVISION Get the team speaking the same language through inspiration and design exercises. PROTOTYPE Collaboratively build initial solution as an on-device, interactive prototype. EVALUATE Get feedback on prototype from potential customers to validate assumptions.
  14. 14. Occom  Group  Company  Confiden1al  ©  2013      All  rights  reserved.     Envisioning •  Problem statement •  Inspiration •  Idea expression •  Customer definition •  Personas (proto people) •  User narratives •  Paper prototypes
  15. 15. Occom  Group  Company  Confiden1al  ©  2013      All  rights  reserved.    
  16. 16. Occom  Group  Company  Confiden1al  ©  2013      All  rights  reserved.     Wouldn’t it be cool if… Students could improve their study habits with a mobile app?
  17. 17. Occom  Group  Company  Confiden1al  ©  2013      All  rights  reserved.     Problem statement 1-2 sentences that describe an issue (need) for a target customer that we are going to solve
  18. 18. Occom  Group  Company  Confiden1al  ©  2013      All  rights  reserved.     Raphi’s problem statement Too many students never complete high school not because they lack intelligence, but because they never gained the academic habits they needed
  19. 19. Occom  Group  Company  Confiden1al  ©  2013      All  rights  reserved.     Your turn… Take 1 minute to write down your problem statement Turn to someone else and share for 30 seconds A mobile app that helps people book flights faster
  20. 20. Occom  Group  Company  Confiden1al  ©  2013      All  rights  reserved.     Inspiration Inspiration is defined as other systems that attempt to solve our problem or inspire us with their design or functionality.
  21. 21. Occom  Group  Company  Confiden1al  ©  2013      All  rights  reserved.     Inspiration Board
  22. 22. Occom  Group  Company  Confiden1al  ©  2013      All  rights  reserved.     Your turn… Take 2 minutes to come up with a piece of inspiration and write down the following: Name What you like? What do you not like? What can you “borrow”? Turn to someone else and share for 30 seconds A mobile app that helps people book flights faster
  23. 23. Occom  Group  Company  Confiden1al  ©  2013      All  rights  reserved.     Idea expression An idea expression is a short and succinct statement of your idea that everyone agrees to. A mobile app that helps people book flights faster
  24. 24. Occom  Group  Company  Confiden1al  ©  2013      All  rights  reserved.     Customer definition Who are the groups of people that will be using your system? These are the primary customers (i.e., early adopters) and are the people who feel the pain of our problem the most.
  25. 25. Occom  Group  Company  Confiden1al  ©  2013      All  rights  reserved.     Raphi’s customer definition Students in 6th to 12th grade who own smartphones.
  26. 26. Occom  Group  Company  Confiden1al  ©  2013      All  rights  reserved.     Your turn… Take 1 minute to come up with at least 2 meaningful customer groups Turn to someone else and share the group you picked and why they would be good for 30 seconds A mobile app that helps people book flights faster
  27. 27. Occom  Group  Company  Confiden1al  ©  2013      All  rights  reserved.     Personas Characters created to represent the different user types within your targeted demographic, attitude and/or behavior set that might use our solution.
  28. 28. Occom  Group  Company  Confiden1al  ©  2013      All  rights  reserved.     Raphi’s persona Name:  Derek  Rodriguez   Age:  14   Demographic:  9th  grader  in  NYC   Background:   •  AHends  a  large  urban  high  school   •  Owns  a  smart  phone  and  loves  to  use  it   •  Does  not  own  a  computer  so  uses  his  phone  as  his  primary  technology   •  Regularly  does  his  homework   •  Takes  notes  and  pays  aHen1on  in  class   •  Typically  reviews  notes  before  a  test  as  a  way  to  prep   •  Never  had  any  formal  study  prep  classes   •  Has  parents  who  are  invested  in  him  doing  well  in  school   Goals:   •  Wants  to  keep  track  of  his  homework  assignments  on  his  phone   •  Wants  to  do  well  in  class  and  get  good  grades   Frustra:ons:   •  Even  though  he  “studies”  he  s1ll  does  not  feel  like  he  gets  the  grade  he  thinks  he  deserves   •  Does  not  know  how  to  get  a  beHer  grade  through  studying  
  29. 29. Occom  Group  Company  Confiden1al  ©  2013      All  rights  reserved.     Your turn… Take 2 minutes to write 1 persona. Give them the following: Name Age Background (2-3 points) Goals (why would they use this system) Turn to someone else and share for 30 seconds A mobile app that helps people book flights faster
  30. 30. Occom  Group  Company  Confiden1al  ©  2013      All  rights  reserved.     User narrative A user narrative is a story about one of the personas using and interacting the idea in the world. Narratives are different then features, but they can contain features.
  31. 31. Occom  Group  Company  Confiden1al  ©  2013      All  rights  reserved.    
  32. 32. Occom  Group  Company  Confiden1al  ©  2013      All  rights  reserved.     Raphi’s user narrative Derek is in a math class and hears about a test in a week. He opens the app, adds the test and can see all the study steps he will need to complete to do well on the test. He adds those steps to his plan.
  33. 33. Occom  Group  Company  Confiden1al  ©  2013      All  rights  reserved.     Your turn… Take 2 minutes to come up with a narrative for your persona (make sure you give the background) Turn to someone else and share for 30 seconds A mobile app that helps people book flights faster
  34. 34. Occom  Group  Company  Confiden1al  ©  2013      All  rights  reserved.     Paper prototype A hand drawn version of a user narrative that gives a visual to the story.
  35. 35. Occom  Group  Company  Confiden1al  ©  2013      All  rights  reserved.     Raphi’s paper prototype
  36. 36. Occom  Group  Company  Confiden1al  ©  2013      All  rights  reserved.     Raphi’s paper prototype
  37. 37. Occom  Group  Company  Confiden1al  ©  2013      All  rights  reserved.     Your turn… Take 4 minutes to draw a paper prototype using the storyboard part of the paper. Turn to someone else and share for 1 minute A mobile app that helps people book flights faster
  38. 38. Occom  Group  Company  Confiden1al  ©  2013      All  rights  reserved.     Levels of fidelity in prototyping Low   Medium   High  
  39. 39. Occom  Group  Company  Confiden1al  ©  2013      All  rights  reserved.     Validation and documentation •  Get the right level of fidelity in your prototype for the project •  Put in front of users –  Ask if they match your personas –  Validate problems –  Watch them use it •  Ask developers to do an iteration with you •  Document as much as you need to
  40. 40. Occom  Group  Company  Confiden1al  ©  2013      All  rights  reserved.     Wrap up •  Shared vision and understanding is critical •  It is hard to test things in the real world •  People need to learn with you to build that shared understanding •  Narratives are invaluable in communication
  41. 41. Occom  Group  Company  Confiden1al  ©  2013      All  rights  reserved.     Josh Wexler Josh@occomgroup.com OccomGroup.com

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