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Gen X Women: Flirting with Forty

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Over the last few years, the media’s obsession with aging Boomers and techno-savvy Millennials has left Generation X out in the cold. This cohort—born between 1965 and 1977—has been overlooked as a generation with its own issues and challenges. What the media is missing is the fact that Xers are paving a new path as they edge toward middle age.

In this presentation deck, you’ll find new data on the attitudes and behaviors of Gen X women relative to their Millennial and Boomer counterparts when it comes to technology, finances, marriage, motherhood, beauty, and health and wellness.

Gen X Women: Flirting with Forty

  1. 21. Technology helps me keep in touch with friends and family who I would not speak with otherwise I am extremely comfortable with technology and can learn new technologies easily I spend a lot of my free time online I purchase technology products to help organize my life I enjoy having technology gadgets and try to have the latest as soon as they are available My mobile phone is my life
  2. 22. E-mail (personal or work) General search/browse the Internet Go to a favorite Web site Social network (i.e., Facebook, MySpace, Twitter, etc.) News/information sites (news sites, newspaper or magazine sites, etc.) Play games Bank online/personal finance Personal use such as managing calendars, etc. Instant Messenger (i.e., AOL IM, etc.) Look up directions, an address, or contact information Research, gather information, compare prices on products Discussion groups/message boards/chat rooms (read and/or write) Blog (read)
  3. 23. Play multi-player games Watch/share video clips Download music/subscription music/listen to free streaming music Share/manage photos Purchase products Watch movies or TV shoes Blog (write or publish your own) Make phone calls via the Internet (i.e., Skype, etc.) Use Web cam Make and post video clips to social networking sites Share/manage videos Dating sites
  4. 24. E-mail (personal or work) Personal use such as managing calendars, etc. Social network (i.e., Facebook, MySpace, Twitter, etc.) Go to a favorite Web site General search/browse the Internet News/information sites (news sites, newspaper or magazine sites, etc.) Look up directions, an address, or contact information Instant Messenger (i.e., AOL IM, etc.) Play games Bank online/personal finance Blog (read) Research, gather information, compare prices on products Share/manage photos
  5. 27. I worry about my finances on a daily basis I worry about saving money for my retirement Boomers Gen X Millennials
  6. 29. The current or future cost of my parents’/in-laws’ care The health of my parents/in-laws Boomers Gen X Millennials
  7. 30. It is/is going to be a huge financial strain on me to care for my elderly parents/in-laws I worry about the cost of putting my parents/in-laws in a nice elder care facility I worry about my parents’/in-laws’ future and who will take care of them as they age Boomers Gen X Millennials
  8. 31. I worry I will have to financially support my children well past the point I’d like to I’m going to have to make some lifestyle changes in the coming years so I can afford caring for both my children and my parents Boomers Gen X Millennials

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