Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
10 MOBILE TRENDS
FOR 2014 AND BEYOND
Image credit: LDprod
ABRIDGED
VERSION
MAY 2014
WHAT WE’LL COVER
•  Background
•  Introduction
•  10 Mobile Trends for 2014
1. Holistic connectivity is on the horizon
2. ...
Our third annual report on trends in the mobile sphere spotlights some key themes that came
out of this year’s Mobile Worl...
INTRODUCTION
Today “mobile” connotes not only our phones and tablets but other connected devices like
wearables and cars, ...
Integrated, holistic systems will start to link up
devices, goods and services in the home, on the
road and beyond so that...
HOLISTIC CONNECTIVITY IS ON THE HORIZON
We’re moving toward a world in which connectivity is ubiquitous, with many more th...
THE CONNECTED HOME
Today’s “smart” products can communicate wirelessly thanks to built-in sensors that users control from
...
THE CONNECTED HOME
LG and Samsung are among the companies selling connected appliances, including TVs, washing
machines, a...
CONNECTED CARS
Fast 4G LTE connections are turning vehicles into hot spots that come with a data plan. Audi’s new A3 is
th...
THE FRAMEWORK
Holistic connectivity will be enabled by initiatives like the Linux Foundation’s new AllSeen Alliance, which...
Mobile is becoming a whole-body experience as wearable
tech expands from Kickstarter projects to mass-market
products from...
WEARABLES BREAK OUT
The wearable category is exploding this year, with dozens of product launches or announcements at CES,...
WEARABLE OPERATING SYSTEMS
Operating systems designed for wearables will provide a foundation for ecosystems, driving
stan...
Identification [via
wearables] will be one of
those really killer apps. …
There’s frustration around
keys and login IDs, a...
QUANTIFYING MOODS
As we augment our bodies with sensors, it will be possible to detect and quantify moods and emotions,
en...
TRACKING FROM AFAR
A new crop of wearables allows users to be tracked from afar. People can keep tabs on their children, f...
HAPTIC FEEDBACK
The body can become a surface for communication or multisensory entertainment experiences when
wearables c...
3. MOBILE IS THE PRIME SCREEN
With people spending ever more time reading and
watching video not only on tablets but on
sm...
MOBILE IS THE PRIME SCREEN
147
minutes
Phones
*Source:	
  30-­‐country	
  Millward	
  Brown	
  study	
  of	
  16-­‐	
  to	...
MOBILE VIDEO
Increase in global share of
time spent watching videos
on tablets and mobile devices
between Q4 2011 and
Q4 2...
MOBILE VIDEO
Consumer habits are quickly changing when it comes to watching video on mobile, thanks to fast 4G
networks (a...
MOBILE NEWS
Many news outlets are seeing up to 50% of online traffic coming from mobile. “You have to accept that
mobile i...
MOBILE NEWS
News outlets are putting more resources and consideration into mobile offerings. The New York Times’
new NYT N...
LONGER READS
Mobile reading isn’t only about quick news updates—people are using mobile for longer reads, on
smartphones a...
LONGER READS
As consumption has moved to mobile devices, there has been a
growing hunger for long-form content: phones and...
Unique social tools for mobile are going well beyond
what exists for the desktop, and people are spending
ever more time w...
MOBILE CHANGES HOW WE SOCIALIZE
Last year we noted that mobile is enabling communication to become as efficient, disposabl...
MOBILE CHANGES HOW WE SOCIALIZE
The first generation of social media touted ‘networking,’ but the
next generation, raised ...
CONSTANTLY CONNECTED
Mobile is redefining what it means to be connected with social networks, allowing people to maintain ...
CONSTANTLY CONNECTED
Paradoxically, mobile is both driving social alienation and easing it. As noted in Section 8, people ...
SPEAKING VISUALLY: VIDEO AND MORE
As noted in Section 5, people are speaking more visually, minimizing or supplanting the ...
MESSAGING APPS BECOME CHANNELS
Messaging apps, which let people communicate in multiple ways at little or no cost, are com...
SEEKING PRIVACY AND ANONYMITY
After years of public sharing and transparency on social media, people are gravitating towar...
Mobile devices are helping to drive the shift to a more
visual vocabulary and aesthetic, which minimizes or even
supplants...
SHIFTING TO VISUAL
Equipped with a dual-sided camera, touch screen and keyboard that easily shifts over to emojis, mobile
...
SHIFTING TO VISUAL
We know an image is worth 1,000 words.
On mobile, it’s really hard to write 1,000
words and quite hard ...
Google has offered Goggles for some time, allowing people to bring up search results based on a photo.
Now, with image rec...
SEARCH GOES VISUAL
Earlier this year Twitter co-founder Biz Stone launched Jelly, a mobile question-and-answer app that
re...
IMAGE-SHARING PLATFORMS MULTIPLY
*Source: Pew Research Center	
  
Three years ago, Instagram effectively popularized the i...
SPEAKING IN STICKERS
Virtual stickers—vibrant and sometimes animated icons that are larger, more colorful and more detaile...
PHOTO-BASED DATING
Tinder and various other apps vastly simplify the online dating process by condensing profiles down to
...
6. OUTSOURCING TO THE MACHINE
Mobile devices are helping us outsource ability,
knowledge and effort—and as technology evol...
OUTSOURCING TO THE MACHINE
Having an advanced computing device constantly at hand—and one that can determine location,
acc...
AI GOES MOBILE
Image credits: IBM; Microsoft	
  
At the MWC, IBM issued a challenge to mobile developers to
create apps th...
OUTSOURCING PHOTOGRAPHY SKILLS
Image credit: Magisto	
  
Magisto is a fast-growing “magical video editor”
app that claims ...
OUTSOURCING RELATIONSHIPS
Image credits: Extra Moon LLC; Factorial Products Pty. Ltd. 	
  
Perhaps the ultimate in outsour...
Rising consumer awareness of just how vulnerable digital
data is to cybercriminals, government spying, corporate
tracking ...
PRIVACY AND SECURITY FEARS CHANGE THE GAME
Edward Snowden and the revelations of government spying; a security breach at T...
DATA VULNERABILITY
Mobile isn’t immune when it comes to hackers. About 10% of Android devices are vulnerable to
Heartbleed...
MARKETERS AND MOBILE TRACKING
At the same time that consumer concerns are rising, marketers are gaining new abilities to b...
More companies are creating products, tools and services that make privacy and security a key
feature.
RISE OF A PRIVACY A...
Lookout, known for its security apps, is a name to watch
as mobile security becomes a bigger business. Some 50
million peo...
8. RAGING AGAINST THE MACHINE
The infusion of screens into our lives is spurring fear and
resentment, and some fretting ab...
RAGING AGAINST THE MACHINE
Our 2012 mobile report spotlighted consumers’ growing attachment to their mobile phones and the...
Image credit: Charlene deGuzman	
  
Laments and rants about the effects of mobile immersion are piling up. “I Forgot My Ph...
Image credit: Will Palley	
  
One of JWT’s 100 Things to Watch in 2014: People are becoming more aware of how much time th...
With the proliferation of wearables and expansion of the Internet of Things, people will become both
more intimate with an...
9. BRINGING MOBILE TO MANY
As mobile brands look for new customers by making
phones cheaper, lowering data costs and expan...
BRINGING MOBILE TO MANY
During his MWC keynote, Mark Zuckerberg described his vision of “connecting the world” as he
plugg...
CHEAPER SMARTPHONES
Motivated by slowing growth in developed regions, handset makers have been creating cheaper,
stripped-...
INTERNET EVERYWHERE
With an eye toward bringing the next billion consumers online, Google and Facebook are developing tool...
INTERNET EVERYWHERE
The Internet not only connects us to our friends, families and
communities, but it’s also the foundati...
AFRICA AS AN INNOVATION HUB
As mobile access ramps up in Africa, the continent will become a wellspring of innovation, tha...
Mobile technology is both rewiring consumer behavior
and enabling goods, services and processes never
before possible. Leg...
MOBILE DISRUPTS EVERYTHING
Our previous mobile reports have spotlighted the disruption that mobile is sweeping in. “If one...
FROM MILLIONS TO BILLIONS
The scale of mobile platforms can be breathtaking. WhatsApp has processed as many as 64 billion
...
BRINGING THE OUTSIDE IN
In search of fresh and disruptive ideas, companies from IBM and Intel to Unilever and Sprint are o...
YESTERDAY/TODAY/TOMORROW:
HOW MOBILE IS CHANGING BUSINESSES
Image credit: LDprod
mEducation programs for low-cost feature
phones provide access to basic information. In
the Philippines, the mobile operat...
Thanks to advanced sensors and high-quality
cameras, mobile devices will support medical
professionals by helping to diagn...
In addition to a wallet, the mobile device will
serve as a tool for managing financial health,
securing loans and saving m...
Google and others could be at the center of a
system in which an array of devices and services
(appliances, glasses, vehic...
All new cars in Europe will integrate connectivity by
2015 thanks to regulations that require the eCall
system, which send...
Viewers will become accustomed to watching
whatever they want—from live-streamed content
to movies to short clips—on whate...
People will expect their mobile devices to keep
them constantly up to date, whether via quick
summaries of breaking news (...
Formats that engage mobile readers will flourish.
Wattpad, a fast-growing storytelling platform and
global social network,...
APPENDIX
Image credit: LDprod
MICHAEL BJÖRN, head of research, Ericsson ConsumerLab
In his role at Ericsson, Björn studies global consumer trends, as we...
JIM MCARTHUR, managing director, Big on Mars, part of JWT’s Digitaria
McArthur is managing director of Big on Mars, a part...
The following are the trends from our 2013 and 2012 mobile reports, all of which remain relevant in 2014 and
beyond. To se...
The Data-Sharing Debate
While third parties will seek access to more data (location, browsing history, social graph, etc.)...
Gen Z: Mobile Mavens
Members of the youngest generation take mobile connectivity for granted; many are using mobile almost...
Media Multitasking
The mobile is becoming a complement to or distraction from most other types of media platforms and cont...
Mobile As a Gateway to Opportunity
With mobile adoption comes entrée to the digital world and potentially to the Internet;...
“Nomophobia”
This term for “no mobile phobia” refers to the fear people feel when separated from their mobile device. High...
Video Unleashed
The mobile device is starting to become a primary screen for viewing long-form video both in developed mar...
THANK YOU
CONTACT:
Marian Berelowitz
Editorial Director
917-566-7227
marian.berelowitz@jwt.com
@melonbee
Will Palley
Trend...
Prochain SlideShare
Chargement dans…5
×
231 773 vues

Publié le

Rising consumer awareness of just how vulnerable digital
data is to cybercriminals, government spying, corporate
tracking and other prying eyes will push all players in the
mobile sphere to make privacy and security a top
priority. Everyone is now a data steward.
IN ACTION:
-Data vulnerability
-Marketers and mobile
tracking
-Rise of a privacy and security
marketplace
Image credit: Benoit Daoust
7. PRIVACY AND SECURITY FEARS CHANGE THE GAME

Publié dans : Mobile, Marketing, Technologie
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • According to Stanford Medical, It's really the ONLY reason this country's woman live 10 years longer and weigh on average 42 pounds lighter than us. ?? (And by the way, it has NOTHING to do with genetics or some secret-exercise and EVERYTHING to do with "how" they eat.) BTW, I said "HOW", not "what"... ?? >> to see if this short quiz can help you unlock your true weight loss potential ♣♣♣ http://t.cn/AiYhcYmI
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • ACCESS that WEBSITE Over for All Ebooks (Unlimited) ......................................................................................................................... DOWNLOAD FULL PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... DOWNLOAD FULL EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH }
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • Do This Simple 2-Minute Ritual To Loss 1 Pound Of Belly Fat Every 72 Hours  http://ishbv.com/bkfitness3/pdf
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici

×