“Is bitcoin the model or master of
cryptocurrencies?” questioned Jared Cohen,
Google’s director of ideas. And the Dachis
Group’s Jeff Dachis called bitcoin “a good first
As we wrote in JWT’s 100 Things to Watch in
2014: A crop of rivals are betting on second-
mover advantages in the virtual-currency
realm. Some tout greater transparency and
openness to regulation, while others go in the
opposite direction or offer faster transactions.
The most successful is Litecoin, created by a
former Google programmer. Ripple, backed by
Silicon Valley investors, forms the basis of an
online payment system. Peercoin is run by an
anonymous creator who goes by Sunny King.
There’s also Namecoin, Worldcoin, Anoncoin
and Dogecoin, among others.