Thanks to the rise of brain-computer interfaces and emotion recognition technology,
brands are getting more adept at understanding consumers’ minds and moods, and
reacting accordingly in a very personalized way. Eventually, we will be able to control
things using just our minds.
Subway set up a game, Think Flatizza, in which participants
wore brain wave-reading headsets. Whoever focused hardest
on images of Subway’s new Flatizza menu item won a prize.
The Muse brain wave-reading headset tracks wearers’ brain
activity and transmits the information to a mobile device.
Companion games help users improve their focus, among other