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Image credit: ImageThink VISUALS: FROM 10 Overriding Themes from SXSW (March 2014)

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Image credit: ImageThink
VISUALS: FROM COMPLEXITY TO CLARITY
With attention spans attenuating, brands need to translate their assets into easy-to-
process visuals, which can quickly convey information in ways that text cannot. The
festival organizers took the lead, contracting the firm ImageThink to illustrate the
themes of some of the bigger panel discussions.
An extremely effective way to make sense of all this information is to
find stories in the data and visualize them, which can speed
comprehension, summarize the complex, show hidden relationships, reveal
patterns and more. And this is happening across all industries.”
—Panel description, “Visually Turning Complexity into Clarity”
SXSW ’14

Publié dans : Technologie, Business

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