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SXSW AS A PETRI DISH
—NICK BILTON,
The New York Times
SXSW is now a petri dish for brands looking beyond TV,
print and two-dimensional social, and they’re using the focused
audiences as test subjects. Agencies of all shapes and sizes, plus
internal marketing departments, are putting the best of their
creative minds to work to develop immersive experiences that audiences will
want to interact with—and tweet about. Ultimately I’d like to see some of
these brand experiments translate into real-world experiences—as SXSW is
most definitely not the real world—accessible to a wider variety of
audiences. That would prove the viability of SXSW as a testing ground for
bigger efforts and keep it from being just a marketing fantasyland with no
real application for mass audiences.”
—SUNNI THOMPSON, associate digital strategy director, JWT Atlanta

Publié dans : Technologie, Business
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