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OVERCOMING THE ROADBLOCKS (contd.)BECOME A Remaking 'Made in China' (August 2012)

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OVERCOMING THE ROADBLOCKS (contd.)BECOME A LEADER IN CSR (contd.)While Western companies havegradually come to understand thatmeasures designed to help theenvironment can also help thebottom line, this is something thatpragmatic Chinese leaders ingovernment and business may bequick to understand.Smart CSR policies are seen less asa matter of generating “warm andfuzzy” feelings and more as “theright thing to do, mostly because itwill be the thing that provides thebest return,” according to brandingconsultant Joseph Baladi. Image credit: NASA

Publié dans : Business, Technologie
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