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CONCLUSION (contd.)This list is by Remaking 'Made in China' (August 2012)

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CONCLUSION (contd.)This list is by no means comprehensive, nor is there a one-size-fits-all equationfor successful expansion into developed markets. For the methodical andcautious Chinese, this need not be the first order of business anyway—a boomingdomestic market and lucrative developing markets represent tremendousopportunity. The lessons learned here will ultimately help brands move beyondthose markets. And as rising incomes create more discerning emerging marketconsumers, improved quality and safety standards are likely to follow. Thequestion is whether consumers will follow Chinese products up the value chain orveer toward established brands. Image credit: IvanWalsh.com

Publié dans : Business, Technologie
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